FRANK MEDIA KIT

Transcript

1. MEDIA KIT 2014
2. Over a decade ago, FRANK151 first established itself within the world of print as curator of “a distinctive mix of exclusive and unvarnished content.” ! The quarterly began as an editorial experiment in collaboration with the kinds of artists, musicians and rabble-rousers we felt deserved better recognition for their originality. ! Now over 50 Chapters deep, we’ve evolved into a many-headed beast that creates programs and content renowned for authenticity. Together with guest curators including the likes of rock icon Lenny Kravitz, cult status rapper MF Doom, and legendary New York photographer Ricky Powell, we’ve become experts at telling remarkable stories and crafting unforgettable experiences.
3. NEW YORK LOS ANGELES TOKYO BARCELONA HONGKONG F R A N K 1 5 1 O F F I C E S W O R L D W I D E
4. NEW YORK MONTREAL TORONTO LONDON STOCKHOLM COPENHAGEN MILAN BERLIN AMSTERDAM ANTWERP PARIS BARCELONA PORTO LOS ANGELES JOHANNESBURG ZURICH PRAGUE BUCHAREST SYDNEY MELBOURNE AUCKLAND MEXICO CITY SAO PAULO BUENOS AIRES WARSAW MOSCOW TOKYO BEIJING SEOUL 2013/14 GLOBAL DISTRIBUTION MARKETS
5. 2013/14 US FOCUS DISTRIBUTION MARKETS NYC MIAMI CHICAGO LOS ANGELES SAN FRANCISCO LAS VEGAS NEW ORLEANS PHILADELPHIA ST.LOUIS SEATTLE DALLAS AUSTIN ATLANTA DETROIT BOSTON PORTLAND
6. FRANK151 Content ECO-SYSTEM FRANK BOOK FRANK151.com E-NEWSLETTER Experiential Social Media
7. FRANK BOOK For over 14 years the FRANK Book has given readers unique insights into the lives and work of our guest curators. 
 ! Over the years we’ve collaborated with curators from all walks of life, including skateboard pioneer Steve Olsen, tattoo legend Mister Cartoon, photography prodigy 13th Witness, hip-hop icons De La Soul, and Chinese streetwear heavyweights CLOT. From New York hardcore to the sushi dens of China, it can all be found in FRANK. ! FRANK151 doesn’t simply perpetuate popular culture over and over again—the content and themes we cover give our readers a fresh, compelling perspective. Social Media Engaging in conversations with our audience is an extremely important part of our editorial strategy. We connect with over 100,000 followers daily through our various social channels including Instagram, Twitter, Facebook, Tumblr, and more. FRANK151.com FRANK151.com is the centralized hub for all of FRANK’s digital offerings. From exclusive online features to videos and print previews, all of our content lives here, online.! Experiential The focus of all FRANK experiential executions is to collect and curate content that is strategically distributed before, after and in between events and will promote and re-enforce the branded experiential platform. E-NEWSLETTER Frank151 daily newsletter is specific to your brand. This is a daily outlet in which our audience can engage with your brand. !
8. 㮍멾㯧 ꬽ GENDER BREAKDOWN MALE 60% FEMALE 40% AGE BREAKDOWN 18-24 - 45% 25-29 - 32% 30-34 - 16% +53 - 7% 鵻멾鷊멾鸤 ONLINE AUDIENCE 62% Spend 3 hours online per day 61% have 500+ Facebook friends 51% visit VICE.COM more than 3 times each week 70% shop online every month 86% purchase clothing/accessories every month 80% own a video game console 83% eat out at least once a week 91% go to a bar or club at least once a week 92% intend to travel overseas this year *Source – FRANK151 readership survey 2013
9. The FRANK151 proprietary content Eco system creates a natural vertical solution for any brand looking to capture our global audience. The FRANK151 team will work with your brand or agency to create the right communication mix and are proud to offer our partners with the following integrated opportunities. INTER-GRATED PARTNERSHIP OPPORTUNITIES PRINT ADVERTISING -Premium placements available - Branded editorial opportunities available for each chapter - Customized ad integrations available 2013/14: RATES -Premium placements available - Branded editorial opportunities available for each chapter - Customized ad integrations available BOOK SINGLE PAGE SPECS TRIM 5.625 X 7.5 SAFETY 1/8” BLEED ON ALL SIDES BLEED 5.875 X7.75 - 300 DPI -TIFF, JPEG, OR PDF -ALL TYPE CONVERTED TO OUTLINES - A L L L I N K E D I M A G E S EMBEDDED FULL PAGE - $6,000 TWO-PAGE SPREAD-$10,000 2013/14 EditorIAL CALENDAR PIGALLE ! CHICAGO ! RUSSIA ! NEMO ( NYC ) ! MQ ! MIGHTY HEALTHY ISSUE SALE SPACE MATERIALS DUE 12/1 ! 2/1 ! 4/1 ! 6/1 ! 8/1 ! 10/1 11/1 ! 1/1 ! 3/1 ! 5/1 ! 7/1 ! 9/1 11/15 ! 1/15 ! 3/15 ! 5/15 ! 7/15 ! 9/15
10. 2014 STANDARD PLACEMENT & RATES Custom Editorial Header Ad Editorial Header Ad Box Ad Social Media Callouts Instagram Homepage Takeover CUSTOM 728 X 90 CUSTOM 728 X 90 300 X 250 Twitter, FB, IG Edited: 15 MOV CUSTOM 10,000 135,000 135,000 10,000 10,000 75,000 35,000 10,000 DAILY IMPRESSIONS GUARANTEE CPM $2,500 $17 $17 $13 $13 $500 $1000 $30 SPECS $2,500 $17 $17 $13 $13 $500 $1000 $30 DAILY RATE FRANK151.COM E-NEWSLETTER E-NEWSLETTER FRANK151.COM FRANK151.COM 15 AD FRANK151.COM ASSETS
11. special editions: The FRANK151 team can create a special edition customized FRANK151 proprietary content programming for your brand. A customized FRANK151 Special Edition program includes: ! - 30 Articles ( Print & Digital ) - 30 Video’s - Social Media Content Integrations - Buzz Marketing/ Promotions ( Social Media & PR ) - Exclusive Collaborative Merchandise - Experiential Extensions FRANK151 Special Edition Programs start at $100,000 Program lead time is 3 Months ( from conception to finalization ) 2013/14: Rates & timeline CUSTOMIZED PROGRAMMING EXCLUSIVE Merchandise Custom merchandise will be packaged, branded, and distributed with each FRANK151 book in conjunction with our advertising partners. ! The FRANK151 team can work with your brand team to create the right merchandise program that best fits your campaign needs A tailored book signing and release schedule will be developed for each book based on that issue’s specific topic and themes. The book release tour will hit the top art galleries, boutique shops, music events, and trade shows from all over the world. BOOK RELEASE & SIGNINGS
12. FRANK151 creates and partners with various experiential properties throughout the calendar year. The following is a snapshot of the 2013/14 calendar of FRANK151 SPECIAL EVENTS