Justin Brady M&R Strategist Online Associate Applicant

Transcript

1. I help inspire through stories. I geek out over data. I love email & digital marketing. I understand nonprofits. I am constantly learning. I am your next Online Associate. 618-210-2201 just.jbrady@gmail.com JUSTIN BRADY
2. HOW I WILL HELP M+R CLIENTS MAKE AN IMPACT Create Action Plan Acquire New Supporter Through Innovative Campaigns Cultivate Supporters To Increase Renewal Rate Evaluate Effectiveness Assess Current Supporter Motivations How: Evaluate past communications, study website and email analytics, analyze peer comparisons. How: Evaluate key points throughout the year to maximize fundraising or advocacy potential for campaigns, stewardship and cultivation opportunities. How: Creatively convey the mission and impact of the client through visually striking campaigns that inspire action through advocacy and fundraising. How: Work with clients to understand how to use segmented email communications to show donors and advocates the impact they have helped created through targeted updates on progress. How: Using a visual dashboard I help clients track our campaign goal progress and set benchmark for future campaigns. This can include open rates, click throughs, and actions taken.
3. JUSTIN BRADY 618-210-2201 just.jbrady@gmail.com HOW I WILL HELP M+R CLIENTS MAKE AN IMPACT Assess Current Supporter Motivations Portfolio: Action For Healthy Kids Report (Focus Group, Online Survey, & Peer Comparison)
4. HOW I WILL HELP M+R CLIENTS MAKE AN IMPACT Create Action Plan Portfolio: Little Red Door Fundraising Campaign Plan 2012 SPRING CAMPAIGN THEME: JOIN THE BIG RED MOVEMENT CAMPAIGN COMPONENTS: • The campaign will focus on efforts to educate and prevent cancer in 2012 with calls to action to learn, participate and give. • The campaign will be divided into three phases from April - July. The first phase will be acquisition, the second phase solicitation and third phase focus on cause-marketing. • A combination of channels will be used including email, direct mail, social media, and donor optimized landing pages. GOALS: • X NEW EMAIL SUBSCRIBERS • X DIRECT MAIL DONATIONS • X ONLINE DONATIONS • X TOTAL $ RAISED PHASE 1: ACQUISITION In April, we will focus on acquiring new email addresses. Campaign Components: • Facebook App asking followers to sign-up to support the Big Red Movement and get email updates from Little Red Door Cancer Agency. • Social Media promotions • Sign-ups at health fairs & other events • Welcome emails will be sent highlighting ways to get involved in the movement to all new sign-ups. PHASE 3: CORPORATE AWARENESS We recommend branding July as The Big Red Month - with corporate cause-marketing promotions leading up until the Big Red Bash. Corporations will be asked to engage employees and have point-of-sale opportunities for consumers to support Little Red Door. Campaign Components: • Cause-Marketing Pitch Document to approach corporations • Collateral to promote point-of-sale opportunities in stores • Graphics & copy for partners to use in online promotions PHASE 2: SOLICITATION In May a multi-channel fundraising campaign will be executed. Campaign Channels: • Direct Mail highlighting importance of prevention programs, three ways to get involved with emphasis on giving to prevention programs. • A series of 2 emails will continue the themes from the direct mail with additional stats and stories. • The newly acquired subscribers will be segmented and messaged slightly different for higher click through rates and action. • X NEW DONORS • X RENEWED DONORS • X LAPSED DONORS Please send Achieve goals by April 3
5. HOW I WILL HELP M+R CLIENTS MAKE AN IMPACT Portfolio: Unique Email Solicitation Campaigns for Action For Healthy Kids Acquire New Supporters Through Innovative Campaigns
6. HOW I WILL HELP M+R CLIENTS MAKE AN IMPACT Portfolio: Hoosier Environmental Council Email With Video Message From Executive Director & Dashboard Showing Advocacy Progress Cultivate Donors To Increase Renewal Rate
7. HOW I WILL HELP M+R CLIENTS MAKE AN IMPACT Portfolio: Dashboard to track development goals Evaluate Effectiveness Noble | Fundraising Performance Dashboard As of 7/11/2011 Total Contributions Received | By Month Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Individual contributions $12,908 $3,560 $17,045 $3,585 $10,495 $14,515 Sponsorships $17,750 $20,450 $17,300 $19,250 $36,100 $12,500 Grants $7,631 $50,500 $84,000 $2,700 $36,750 $111,400 $0 $25,000 $50,000 $75,000 $100,000 $125,000 $150,000 $478,439 $125,561 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Raised YTD Amount Remaining to Raise 2011 Fundraising Goal $97,660 $60,000 $70,000 $80,000 $90,000 $100,000 Grants Sponsorships Individual contributions Average Gift Amount YTD | By Giving Category 51 30 40 50 60 Grants Sponsorships Individual contributions Number of Gifts YTD | By Giving Category $292,981 $123,350 $62,108 $0 $50,000 $100,000 $150,000 $200,000 $250,000 $300,000 $350,000 Amount Raised Grants Sponsorships Individual contributions Total Amount Raised YTD | By Giving Category
8. Butler University MY STORY IndyFringe Festival is a 10 day theatre festival in Indi- anapolis. My role included: Marketing • Promoted strong brand recognition through traditional and new media promotions • Utilized social networking sites to creatively reach new audiences and developed interactive email campaign. • Developed relationships with performers from around the world to encourage future performances in Indianapolis. Development • Coordinated the Fringe Friday Series. Responsibilities included planning, promoting and emceeing monthly free FringeFriday event to develop supporters of the Fringe. • Assisted in planning quarterly fundraiser special events, often l leading collaborative efforts with other nonprofit organizations. RESULT: At age 21, I became the Marketing Coordinator and increased the audience steadily over 5 festivals while making it a vibrant part of the Indianapolis cultural landscape. IndyFringe Festival Marketing Coordinator 2006-2010 Achieve Creative Fundraising Creative Strategist 2010-2013 Achieve Consulting is creative fundraising agency focused on small and midsize nonprofits. My role at Achieve includes: Fundraising • Overseeing strategy and execution of creative for multi-channel solicitations (Direct mail, email and online) to help donors increase annual campaign giving • Creating online engagement, email marketing & social media strategies • Developing corporate and foundation presentations and other major donor communications • Using survey data, focus group research, and user analytics to guide decisions and create successful strategies Marketing & Professional Development • Managing the Achieve Digital presence including website content management, and email marketing • Contributing regular blogs with fundraising and communications advice and leading educational fundraising webinars for other professionals across the country • Develop the annual Millennial Impact Report on what motivates Millennials to volunteer, lead and donate Management • Leading a creative team, including supervising 2 designers and 3 interns • Project manager on all client creative deliverables Bachelors Degree Media Arts & Public Relations Graduated 2007 Indiana University Masters Degree Nonprofit Management Graduated 2008 Skilled In: + Communications + Fundraising + Web & email design + Project management + Volunteer management + Copywriting/ blogging + Graphic design + Audience research RESULT: At age 28, I have assisted over 20 nonprofits from creating an annual development plan, to executing creative solicitations through direct mail, email and social media. Bonus: I have experience with Constant Contact, Convio, Exact Target, Delivra, Mail Chimp and more.
9. Having helped over 20 nonprofits harness the power of email and digital marketing, I know this is an area I can best serve nonprofits. I look forward to working with a team of professionals to help develop my skills and add value to M&R Strategies. JUSTIN BRADY 618-210-2201 just.jbrady@gmail.com Online Associate Applicant