changed over the last several years. Most industries have fallen behind. Traditional TV and movies studios have lost out to innovative enterprises like Hulu and Netflix. Unfortunately, the performing arts world hasn’t had much more luck. The old subscription models are dying. Audience members have more access to more options than ever before and are more likely to hop from theatre to theatre. But still, there is room for building meaningful relationships. That’s where I come in. Visual communication is now more important than ever to help break through the clutter. I bring a trained eye that knows the role visuals can play from getting a first time ticket buyer in the door to wowing a potential corporate sponsor. I am looking for a top-notch performing arts organization, that I can help build their audience engagement pipeline from first time ticket buyer to donor using my combination of communication, development, and design skills. I think Berkeley Rep might be the perfect fit. THE AUDIENCE EXPERIENCE RE-IMAGINED
rst time visitor to rst time donor. Hear about show from Facebook friend Visit website and knocked out by stunning photos of performances Take a chance and buy a ticket even though you donʼt know much about the theatre Have a seamless online ticket buying experience Receive an email day of show with parking & transit info, link to address & phone number easily accessible on smart phone. Bonus: local restaurant tips. Comfortably enjoy an awesome show Personally greeted as I enter theatre Sent a follow-up email thanking and asking for feedback Invited to attend another show with special discount Explained the impact donations have and asked for a small initial gift Called and welcomed to the Berkeley Rep family of supporters regardless of donation size! THANK YOU!
theatre festival in Indi- anapolis. My role included: Marketing • Promoting strong brand recognition through traditional and new media promotions • Utilizing social networking sites to creatively reach new audiences and developed interactive email campaign. • Developing relationships with performers from around the world to encourage future performances in Indianapolis. Development • Coordinating the Fringe Friday Series. Responsibilities included planning, promoting and emceeing monthly free FringeFriday event to develop supporters of the Fringe. • Assisting in planning quarterly fundraiser special events, often l leading collaborative efforts with other nonprofit organizations. RESULT: At age 21, I became the Marketing Coordinator and increased the audience steadily over 5 festivals while making it a vibrant part of the Indianapolis cultural landscape. IndyFringe Festival Marketing Coordinator 2006-2010 Achieve Creative Fundraising Creative Strategist 2010-2013 Achieve Consulting is creative fundraising agency focused on small and midsize nonprofits. My role at Achieve includes: Fundraising • Overseeing strategy and execution of creative for multi-channel solicitations (Direct mail, email and online) to help donors increase annual campaign giving • Creating online engagement, email marketing & social media strategies • Developing corporate and foundation presentations and other major donor communications • Using survey data, focus group research, and user analytics to guide decisions and create successful strategies Marketing & Professional Development • Managing the Achieve Digital presence including website content management, and email marketing • Contributing regular blogs with fundraising and communications advice and leading educational fundraising webinars for other professionals across the country • Develop the annual Millennial Impact Report on what motivates Millennials to volunteer, lead and donate Management • Leading a creative team, including supervising 2 designers and 3 interns • Project manager on all client creative deliverables Bachelors Degree Media Arts & Public Relations Graduated 2007 Indiana University Masters Degree Nonprofit Management Graduated 2008 Skilled In: + Graphic design + Communications + Fundraising + Web & email design + Project management + Copywriting/ blogging + Audience research + Volunteer/staff management RESULT: At age 28, I have assisted over 20 nonprofits from creating an annual development plan, to executing creative solicitations through direct mail, email and social media. Bonus: I founded the blog MissionIntrigueIndy.com to bring new voices to the discussion of performing arts in Indy. Creative Nonprofit Communications & Fundraising Specialist
280 SHOWS OVER 10 DAYS {comedy} {dance} [cabaret] [storytelling] [drama] {vaudeville} [magic] {puppetry} EXPECT EVERYTHING indyfringe.org tickets, info & more August 20-29 {CHEAP $10 max ticket price} {2010} [in the MASS AVE arts & theatre district] + FREE live music stage & street theatre - August 19-21 & 26-28 + FREE opening night preview party - August 19, 6 p.m. feisty fringer indyfringe.org {2010} BUTTON ARTWORK
2009 INDYFRINGE.ORG 2009 INDYFRINGE.ORG 2009 INDYFRINGE.ORG 2009 INDYFRINGE.ORG 2009 $3 BACKER BUTTONS Mix and Match All 8! All proceeds benefit IndyFringe Theatre Festival to ensure 100% of the box office sales continues to be returned to performers! art. Intri ue. th atre. g 10days. 6 stages on Mass Ave. 279 shows. Uncensored and unjuried. 10 art galleries. Local Artists. Free. August 22 - August 31, 2008 www.indyfringe.org e
Monster! His mission: to charm, disarm, shock and seduce. His target: you. 8 p.m. Tickets $20 INDYFRINGE.ORG JUNE 18-19 719 E. St. Clair St. The NEXT Generation of Indy Theatre 5TH ANNUAL AUGUST 21- 30 2009 INDYFRINGE.ORG PART OF 12 SHOWS 10 DAYS 1 STAGE! All Shows Family Friendly! INDYFRINGE BUILDING 719 E. St. Clair St. Mass Ave Arts & Theatre District Tickets $10 Students $7 Children $5 Plus one-time $3 backer button APRIL 16-17 PHIL THE VOID NUVO 5 Stars divafest a celebration of WOMEN playwrights COMING IN MAY spark An explosive interactive performance art party thrown by INDYFRINGE and THE EARTH HOUSE revolution a APRIL 9 MAGIC ma r r ied 2 APRIL 23 - 24 Fringe Fan Favorite indyfringe.org for info & tickets
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