Key Marketing Metrics Meaning

These Online Marketing Metrics Meaning explained in a simple slide show. Watch & Learn.

Transcript

1. Key Marketing Metrics Meaning By Online Marketing Metrics Guy
2. Bounce Rate Definition: The Number of Visitors Who Left After the First Page Aim: To see how interesting a site is & to identify the relevancy of the traffic
3. Click To Lead Rate Definition: The percentage of leads that were generated out of the clicks that led to a visitor to a website Aim: To verify how efficient your site is in generating new leads. A low Click To Lead Rate suggests that something is wrong with your site’s conversion funnel, & a high one suggests the opposite
4. Cost Per Acquisition Definition: The percentage of sales that were generated out of the leads that were received on a website Aim: To understand how efficient is a website in converting a lead to a sale. A low percentage suggests the site’s marketer should look for friction points in the conversion funnel.
5. Time On Site Definition: The amount of time a visitor spent on a website. Aim: To understand how engaging your content & activities are for the average visitor. There is a high correlation between a long time on site and his/her likelihood to convert.
6. Impressions Definition: The number of exposures a banner ad has on a website. Aim: To measure how many exposures were made in order to visitors of a traffic source to visit an advertising website.
7. Clickthrough Rate (CTR) Definition: The percentage of clicks that were generated out of the impressions that led a visitor to a website Aim: To verify how efficient are your ads in generating interest in your business. A low CTR suggests that something is wrong with your ad’s relevance, & a high one suggests the opposite.
8. Cost Per Acquisition (CPA) Definition: The cost a business owner pays to receive a sale Aim: To make sure that a reasonable price is paid in order to get a sale. In case this value is higher than the return per transaction the business loses money, otherwise it profits.
9. Return On Investment Definition: The percentage of profit divided by the investment. Aim: To find how effective your business is in generating revenue out of the investment in marketing. In case this value is positive then the business is profiting, otherwise it loses money.
10. Time To Conversion Definition: The amount of time that passes between a visitor visits your website for the first time & the time he/she converts. Aim: To identify how quickly can your website generate money from its visitors. The shorter this period is, it means your conversion funnel is receiving the right traffic that is willing to convert, and that there are minimal frictions.