The Brand Is Dead. Long Live the Brand.

A415db3ac9e9668acbc1fb36eead84ac?s=47 Matt Thompson
September 27, 2011

The Brand Is Dead. Long Live the Brand.

Conventional notions of branding are holding companies back, media companies especially. This presentation is about bringing a torch to conventional branding, reimagining it for an era where brands are user-powered. (Created with Megan Garber of the Nieman Journalism Lab.)

A415db3ac9e9668acbc1fb36eead84ac?s=128

Matt Thompson

September 27, 2011
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