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Building Products, not Apps

Building Products, not Apps

The Ruby world has been protagonist of a new era of entrepreneurship in the technology market. There are many techniques, new specifications and conventions that are designed to facilitate and enhance the development of applications, especially on the web. But this new context completely changes the way we were used to develop. Currently, the role of the Ruby developer goes beyond programming, and progresses within the product creation process, innovation, and effective participation in decisions that may determine the success or failure of an application. In this talk, I will demonstrate how you can expand the mindset from application development to product development.

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João Moura

April 26, 2014
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Transcript

  1. Building Products, not Apps

  2. 9in each 10 new products end up falling

  3. "whys" new products fail X

  4. "whys" new products fail X Target Market

  5. "whys" new products fail X Target Market Lack of demand

  6. "whys" new products fail X Target Market Lack of demand

    Develop mobile first
  7. "whys" new products fail X Target Market Lack of demand

    Develop mobile first …
  8. None
  9. Why talk about Products, to devs?

  10. None
  11. None
  12. Startups changed the market

  13. Devs, also decide

  14. Your Product ?

  15. João Moura github.com/joaomdmoura twitter.com/joaomdmoura speakerdeck.com/joaomdmoura CTO at Palpiteros

  16. Apps are about Features Products are about People

  17. Milk shakes problem!

  18. None
  19. How’d devs solve it?

  20. None
  21. None
  22. “People don’t want a quarter-inch drill, they want a quarter-

    inch hole.” Theodore Levitt
  23. People buy products to get jobs done

  24. jobs to be done

  25. jobs to be done ?

  26. As a I want so that

  27. As a I want so that #{type of user} #{some

    goal} #{some reason}
  28. As a I want so that moderator create a room

    I invite friends
  29. As a I want so that friend join a room

    post pics of cats
  30. friend join a room post pics of cats User Action

    Result
  31. (MVP) Minimum Viable Product

  32. If Apple can launch a smartphone without Find or Cut-and-

    Paste, what can you cut out of your product requirements? Lance Glasser, former CTO KLA-Tencor
  33. The first version of Gmail was literally written in a

    day Paul Bunchheit, Google / Friendfeed / Facebook
  34. As a I want so that Cat owner cat food

    feed my cat
  35. As a I want so that Lazy cat owner monthly

    food I don’t get out bed
  36. None
  37. Decision

  38. Decision WTH?

  39. Decision WTH? Kind of cat?

  40. Decision WTH? Kind of cat? Plan

  41. Decision WTH? Kind of cat? Plan Healthy

  42. Decision WTH? Kind of cat? Plan Healthy Delivery

  43. Decision WTH? Kind of cat? Plan Healthy Delivery Account

  44. Decision WTH? Kind of cat? Plan Healthy Delivery Account Email

  45. Decision WTH? Kind of cat? Plan Healthy Delivery Account Email

    Cat Food!
  46. ?

  47. None
  48. Decision

  49. Decision WTH?

  50. Decision WTH? Kind of cat?

  51. Decision WTH? Kind of cat? Plan

  52. Decision WTH? Kind of cat? Plan Healthy

  53. Decision WTH? Kind of cat? Plan Healthy Delivery

  54. Decision WTH? Kind of cat? Plan Healthy Delivery Account

  55. Decision WTH? Kind of cat? Plan Healthy Delivery Account Email

  56. Decision WTH? Kind of cat? Plan Healthy Delivery Account Email

    Cat Food!
  57. Decisão WTH? Plan Healthy Email Cat Food

  58. WTH? Plan Healthy Email Monthly vegan cat food! $30 ->

    New York Why? BUY NOW!
  59. Metrics are people

  60. Innovation + Emotion

  61. Emoção

  62. Emoção dopamine = emotional connection

  63. None
  64. None
  65. None
  66. Review Elevator test

  67. Review

  68. Review

  69. Review 1. Products are about people

  70. Review 1. Products are about people 2. Minimum Viable Product

  71. Review 1. Products are about people 2. Minimum Viable Product

    3. Metrics FTW!
  72. Review 1. Products are about people 2. Minimum Viable Product

    3. Metrics FTW! 4. Innovation + Emotion
  73. None
  74. Improve the football experience!

  75. He are hiring jmoura@palpiteros.com

  76. RubySource http://www.sitepoint.com/author/jmoura/

  77. gioco.pro

  78. João Moura github.com/joaomdmoura twitter.com/joaomdmoura speakerdeck.com/joaomdmoura CTO at Palpiteros