The Ruby world has been protagonist of a new era of entrepreneurship in the technology market. There are many techniques, new specifications and conventions that are designed to facilitate and enhance the development of applications, especially on the web. But this new context completely changes the way we were used to develop. Currently, the role of the Ruby developer goes beyond programming, and progresses within the product creation process, innovation, and effective participation in decisions that may determine the success or failure of an application. In this talk, I will demonstrate how you can expand the mindset from application development to product development.