The Epitome of Hyperscale - Building for Millions with Fractions

The deck I used to share about hyperscaling an organization and reaching 2 million users while still being an undergraduate. The talk was done as an internal workshop for the technology bureau for the Executive Student Body of the Faculty of Computer Science, Universitas Indoensia.

Transcript

1. The Epitome of Hyperscale: Building for Millions with Fractions Jonathan Filbert Managing Director @ RISTEK
3. I was in PTI!
4. Impacts through PTI
5. Terms I’ll Use Foundational: - Long term strategy - Organizational wide domain - Cross functional Tactical - Short term strategy - Per-domain - Functional division
6. In Less than 6 months, RISTEK reached its 2nd million users.
7. Personal Scaling.
8. Rule no. 1 Think of your organization as a living breathing startup. Rule no.2 See rule 1.
9. 90% of Startups Fail.
10. 23% Failed Startups Have Weak Founding Team. Team work make the dream work?
11. Leadership based on the size of your company?
12. Chipin $500k Pintu $41M Tokopedia $3B Less ownership, more decision layers
13. - Takes 1 day to ship product - Direct report to CTO - Both UI/UX and Frontend - 1 Staging Environment - Automated Code Review System - Takes 1 month to ship product - Managers / Leads report - Own a specific product e.g. mobile app - 2 Staging + 1 Sandbox - Automated + Lead code review - Takes 3 months to ship product (1 internship - 1 product) - Multiple Managers / Leads report - Own a specific part of a product - Countless env. - Automated + Lead + QA + Managers code review
14. A good leader is... - Understand the 3 Product Pillars - Emphatize - Growth Mindset - Founders Mentality - High Ownership
15. A good leader is... - Understand the 3 Product Pillars - Emphatize - Growth Mindset - Founders Mentality - High Ownership
16. Engineering Design Business Every Companies Start with The 3 Product Pillars.
17. Engineering Design Business Every Companies Start with The 3 Product Pillars. YOU
18. A good leader is... - Understand the 3 Product Pillars - Emphatize - Growth Mindset - Founders Mentality - High Ownership
19. Leaders with a sense of humor—any sense of humor, not even a good sense of humor—are 27 percent more motivating and inspiring. Their employees are 15 percent more engaged when they work with them. McKinsey
20. Emphatize with your Team - Do 1 on 1 - Do monthly / weekly town-hall - Do daily standups - Provide career development paths - Give tactical targets - Give foundational paths
21. A good leader is... - Understand the 3 Product Pillars - Emphatize - Growth Mindset - Founders Mentality - High Ownership
22. Growth Mindset - Be relentless -> Pivot when can - Consider product market fit and product Zeitgeist fit - Consider Partnership, Merger, & Acquisition - Take inspiration from The Valley - Indonesia has lots of potential customers (competitive advantage)
23. Growth Mindset -
24. A good leader is... - Understand the 3 Product Pillars - Emphatize - Growth Mindset - Founders Mentality - High Ownership
25. Founders Mentality - Focus on the minimums (46% work-life balance went down since the pandemic, Wall Street Journal ) -> Focus on maintaining your baseline - Turn every session into a networking session “Your network is your net worth” - Focus on making everything a quantifiable metric
26. A good leader is... - Understand the 3 Product Pillars - Emphatize - Growth Mindset - Founders Mentality - High Ownership
27. High Ownership - Build a product just like you own the company - Focus on quantifiable metrics - Let freeform discussion be a culture
28. Technical Scaling.
29. Engineering Design Business 3 Product Pillars (Revisited)
30. Engineers (Mostly You!) (15%) Designers, Researchers (30%) Business Devs, Operations, Analysts (55%) 3 Product Pillars (Revisited)
31. Scaling a product needs: - Stakeholder management - Project Planning - Metrics - Infra Planning - Choosing the right stacks - Followups
32. Scaling a product needs: - Stakeholder management - Project Planning - Metrics - Infra Planning - Choosing the right stacks - Followups
33. 1. Stakeholder Management Use the stakeholder quadrant to map out your stakeholders. Y - axis: Power of stakeholders X - axis: Interest of stakeholders Find the Key Player
34. Scaling a product needs: - Stakeholder management - Project Planning - Metrics - Infra Planning - Choosing the right stacks - Followups
35. 2. Project Planning 1. Kickoff Meeting 2. Technical Discussion 3. Design 4. Sprint 5. Post Mortems
36. Scaling a product needs: - Stakeholder management - Project Planning - Metrics - Infra Planning - Choosing the right stacks - Followups
37. 3. Metrics OKRs: One objective with multiple quantifiable and tactical key results. Example PMB Objective: Create the leading orientation super-app in Indonesia KR: 1. Reach minimum 200k page views - 500k 2. 30 mins daily average of use - 40 minutes 3. Create more than 10k matches in 1 month - 50k
38. Scaling a product needs: - Stakeholder management - Project Planning - Metrics - Infra Planning - Choosing the right stacks - Followups
39. 4. Planning Infrastructure When planning Infrastructure, think about scalability and maintainability first. Few criterias: 1. Consider using autoscaling 2. Try getting low latency 3. Use caching strategies 4. Avoid any unspecified db queries e.g. select * 5. If working with contents, consider SSG & JamSTACK
40. Scaling a product needs: - Stakeholder management - Project Planning - Metrics - Infra Planning - Choosing the right stacks - Followups
41. 5. Planning Stacks When planning stacks, use the Gartner magic quadrant to map out learnability and developer experience.
42. Learnability DX Frontend Quadrant
43. Scaling a product needs: - Stakeholder management - Project Planning - Metrics - Infra Planning - Choosing the right stacks - Followups
44. 6. Followups - Use monitoring system (Amplitude, Grafana & Prometheus) - Measure OKR Intensely - SEO & Analytics - OKRs are not always the answer to your goal, create new OKRs every quarter!
45. RISTEK.Link is Indonesia’s fastest growing url shortener with over 1 million shortened links and 500k monthly accesses in less than 6 months. RISTEK.Link has 95% Indonesian users with 5% coming from US and ASEAN. Your team consists of 5 student engineers with 5 months of time. Decide: - The timeline of the project - The OKRs of the project - Your tech infrastructure - Your stacks of choice Make a deck and pitch it at the end of session! Case Study
46. Thank You! Jonathan@ristek.cs.ui.ac.id