Fantastic Pitchecks: Convey - Convince - Concise

A deck I used as a mentor for the pitch deck mentoring session at the Young Entrepreneur Days 2021.

Transcript

3. What do they have in common?
4. They were / are startup companies! 1. Start with niche market 2. Small team, instead of a lot of people 3. Founder driven, instead of market driven 4. Technology at its core 5. User acquisition  Revenue acquisition 6. Profitability does not happen in day 1
5. What do they have in common?
6. 1. Also called VC 2. An investing firm, but purely invest in emerging, early-stage, low-valuation startup companies 3. Invest money for an X% share of the company 4. Provide monetary, network, and mentoring benefits to the startup. 5. 11% of startups in the US are venture-backed (IHS Global Insights, 2021) They are venture capitals!
7. Every startups need a VC*.
8. Proposal & Pitch Deck.
9. 1. A document that tells the potential investor everything about your startup. 2. Usually more than 1020 pages long. What is a Startup Proposal? 1. Executive Summary 2. Products / Services 3. Market Analysis 4. Customer Analysis 5. Competitor Analysis 6. Financial Plan 8. Growth Projection 7. Supporting Element
10. 1. A “Deck” simply means a “slide” 2. A 1015 slides that tell your potential investors the how, what, and why are you a good startup to be invested. 3. A very stripped down version of your business plan 4. Some variations: a. Elevator Pitch A pitch that occurs on an elevator ride. Usually 13 minutes, ends with a CTA Call to action). b. Napkin Pitch A pitch deck that’s drawn on a napkin. 12 Minute drawing, 5 minutes pitching time. What is a pitchdeck?
11. Elevator Pitch 1. Introduction Halo Pak, saya Jonathan Filbert. Saya sangat kagum dengan perusahaan dan usaha keras Bapak dalam memajukan industri di Indonesia. Saya sendiri sekarang sedang membuat e-commerce pertama di Indonesia khusus untuk buah. 2. Quick Market Sizing Di Indonesia sendiri, industri e-commerce sudah sangat maju, dengan penetration rate hampir 60% di 2021. Begitu pula dengan buah, dengan produksi 7 ton per tahun dan profit margin per buah sangat tinggi, yaitu 40-50%. 3. Progress Sekarang saya sudah membuat MVP dan sudah ada versi BETA di App dan Play Store.
12. Elevator Pitch 4. USP (Unique Selling Point) Perbedaan saya dengan ecommerce lain seperti tokopedia adalah, kami kirim dan kerja sama langsung dengan tukang buah yang keliling. Simpelnya Gofood tapi tukang buah. 5. Business Model Untuk revenue sendiri, kita akan ambil 5% dari tiap transaksi dan 10% partnership cut. 6. Team Tim saya orang-orang yang berpengalaman, ada ex-Google, ex-Tokopedia, dll.
13. Elevator Pitch 7. CTA Kami sedang mencari seed investment. Jika bapak tertarik, ini kartu nama saya, atau cek website kami di tokobuah.com
14. Napkin Pitch
15. A good pitch deck recipe: 🗺 Convey 👌Convince 🤫Concise Pitch your business as if it was a story. Guide your investors through the problem - solution - market potential - growth plan. The more relatable the problem is, the more urgency for the pitch will be created. The best pitches in history started with “have You..” and followed by a few nods from the investors. Let data and graphs speak for themselves. Less word, more market-based data.
16. Pitch Deck by Example.
17. TokoBuah A fruit focused e-commerce that utilizes tukang buahs to provide near-instant delivery. 🍏tokobuah
18. Problem? 50% tukang buah in Indonesia only have 12 buyers per day, remain dormant for 56 hours per day. 😢 Once a fruit gets delivered, cannot be returned / changed. 🔎 50% fruit deliveries are sent by warehouses, spent 510 hours on the road, hence rotten. 🤮 Badan Pusat Statistik, 2019.
19. Solution 🍏tokobuah We work together with “tukang buah” (local fruit stalls) across the nation to source and deliver fresh fruits within 1 hour to doors in Indonesia. Our app lets users: 1. Buy locally sourced fruits 2. Get delivered within minutes by a tukang buah 3. Provide Exclusive seasonal fruit selections We partner w/ tukang buah to: 1. Give them active customers 2. Local fruit suppliers with low margin
20. Traction - Revenue
21. Traction - User Acquisition
22. Market Facts Indonesia has a fruit GMV of $ 20,22 Million in 2021 only. $20,22B One of the highest manufacture-mark et margin price. 50% Higher than one of the “hippest” commodity in Indonesia: coffee with 5.8% 6.13% YoY Untapped traditional groceries yearly sales in Indonesia. $90Bn https://www.indonesia-investments.com/id/news/todays-headlines/fruit-exports-indonesia-rise-in-q1-2018-but-growth-comes-from-low-base/item8744? http://www.gbgindonesia.com/en/agriculture/article/2012/overview_of_indonesia_s_horticulture_sector_fruit_vegetables.php http://report.licorice.pink/blog/indonesia/indonesia-is-a-tropical-paradise-where-the-people-eat-less-fruit/
23. Market - Addressable Markets Total Addressable Market Indonesian E-grocery market value $90 Billion Service Addressable Market Fruiit GMV in Indonesia $20 Billion $10 Billion Service Obtainable Market Java Island focused. http://www.gbgindonesia.com/en/agriculture/article/2012/overview_of_indonesia_s_horticulture_sector_fruit_vegetables.php
24. Competition - Market Positioning Instant Delivery Time Large Fruit Variants Hours Delivery Time Basic Fruit Variants 🍏tokobuah
25. 1. Be Indonesian #1 fruit centric e-commerce 2. Disrupt $20billion industry utilizing Tukang Buah 3. Synergy with other e-commerce players to integrate our Tukang Buah. 4. Promoting social good and the democratization of technology to traditional grocers. 5. Be the next Gojek with Tukang Buah as opposed to Ojeks. Vision
26. Team Ellie Sabeth COO Ex-Doloitte John Vander CEO Ex-McKinsay Gupta Singh CTO Ex-Google
27. 100k for Seed Round with 5% YoY Growth for 5% of the company. With the market’s 5% YoY growth and our 10% MoM growth, we can be valued 1 Million dollars in 2 years. What we are asking: (Optional)
28. 1. Use real world data 2. Charts should be easy to understand 3. Use line graphs for showing growth 4. Don’t explain too much detail, save it for the Q&A 5. When doing market positioning, use the same geographical context unless you’re doing international market first (e.g. IaaS 6. Don’t show projected data that’s not based on real institution projection. Tips
29. Create a pitch-deck for a startup that sells and delivers customized Jamu on-demand. The startup will be mainly based in Jakarta, and the main consumer channel will be through a mobile app. The startup will also sell basic Jamu through E-commerce as another stream of revenue. Hint to search: - “Jamu market value in Indonesia” - “Jakarta mobile app user acquisition” - “Digital Food & Beverage YoY growth in Indonesia” Template can be downloaded on: https://file.jofil.id/pitch-template Exercise
30. Share your lesson learned from this session to instagram story using this template: https://file.jofil.id/pitch-ig-story Tag me @jonathanfilbertt and I’ll repost and give more insights! https://jofil.id/ for my socials 📩 hey@jofil.id Let’s Connect!