With 20 years of experience in digital marketing I have fed my passion for problem solving in my own performance marketing programs and for my clients across a variety of verticals. One of the challenges I enjoy tackling most is helping clients understand the value they are getting across their digital channels and delivering the strategy to optimize their ROI and the measurement platform to ensure success.

My experience leading digital marketing strategy has provided me with a deep understanding of the role all channels play in delivering optimal brand discovery and customer acquisition. My experience building analytics centers of excellence has provided the skills to guide clients in their measurement strategy whether they are an enterprise brand with data warehouse teams at their disposal, or a scrappy start-up that needs to get enterprise-level insights at a budget.

I enjoy getting hands-on in delivering solutions with experience in Google Ads campaign audits and execution, Google Analytics implementation and GA4 transition, Facebook Business campaign management, and too many other platforms to list.