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Ensuring Value in our Work: The ROI of Design (FEDC 2018)

Jared Ponchot
April 26, 2018
100

Ensuring Value in our Work: The ROI of Design (FEDC 2018)

This was a talk at FEDC 2018 about how to measure the ROI of design.

Jared Ponchot

April 26, 2018
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Transcript

  1. ENSURING VALUE IN OUR WORK The ROI of Design JARED

    PONCHOT // @JPONCH // FEDC 2018
  2. the resources (e.g. time, money) we invest in design will

    wind up getting us even more money in return? HOW CAN WE KNOW THAT …
  3. “ — ALBERT EINSTEIN If you can’t explain it to

    a six year old, you don’t understand it yourself.
  4. ‣ Making strategic initiatives possible ‣ Creating new products, services,

    etc. ‣ Enabling entry into new markets INNOVATION THROUGH
  5. 25% FAIL OUTRIGHT IT PROJECTS PROVIDE NO ROI (IF THEY

    SUCCEED) 20-25% REQUIRE SIGNIFICANT REWORK 50% Based on a 2009 study
  6. ‣ Is it changing how customers see our brand? ‣

    Is it helping us innovate? ‣ Is it increasing efficiency? ‣ Is it improving satisfaction? ‣ Is it making things more sustainable?
  7. “If an unfriendly foreign power had attempted to impose these

    bad schools on us, we might well have viewed it as an act of war.”
  8. PAGE A GOOGLE ADS 60/1,000 6% GOOGLE ADS 40/800 5%

    FACEBOOK 30/750 4% PAGE B FACEBOOK 300/6,000 5%
  9. PAGE A GOOGLE ADS 60/1,000 6% EMAIL 90/1,000 9% GOOGLE

    ADS 40/800 5% FACEBOOK 30/750 4% PAGE B FACEBOOK 300/6,000 5%
  10. PAGE A GOOGLE ADS 60/1,000 6% EMAIL 90/1,000 9% GOOGLE

    ADS 40/800 5% EMAIL 516/6,450 8% FACEBOOK 30/750 4% PAGE B FACEBOOK 300/6,000 5%
  11. “ — UPTON SINCLAIR It is difficult to get a

    man to understand something, when his salary depends on his NOT understanding it.
  12. “ — JACK HANDY To me, clowns aren't funny. In

    fact, they're kind of scary. I've wondered where this started and I think it goes back to the time I went to the circus, and a clown killed my dad.
  13. “ — ERIKA HALL We tend to measure what we

    can easily count, but not necessarily what counts.
  14. “ — JEFF BEZOS “Most decisions should probably be made

    with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you’re probably being slow.
  15. “ — ANNE LAMOTT Perfectionism is the voice of the

    oppressor, the enemy of the people. It will keep you cramped and insane your whole life, and it is the main obstacle between you and a shitty first draft.