Ephemeral content driven by web design, can't be accessed from other platforms or devices Assets Editorial or User content; should be usable across all platforms and devices. Little to no presentation-oriented content or markup. Structure Used to group and organize assets. Used to retrieve collections of assets for other platforms, devices SEO Slug Show Person Topics Sub-Issue Emphasis Authors Publish date Title Short title Primary video (?) Teaser image Primary image Short summary Excerpt Source links Body text w/summary Article Video media reference Title Video Newsvine ID Body text w/summary Title Poll Promoted link Action Box Quote Sponsor logo Expiration date Footer image Header image Ad tags Permalink Package (p2) Sponsor name Start date Issue Descriptive text Name Primary image Issue Topic type (person, etc) Topic Name Source links Short title Short summary Source data (file) Title Style (option list) Infographic Image (file) Body text w/summary Images + Captions Teaser image Short summary Body text w/summary Short title Title Slideshow Newsvine Profile Link Person type Person Twitter Name Name Bio Duplicate of Article Bio image Link Sponsor name Expire date Native Ad (?) Sub-pages Graphic Air date and time Hosts Name Show Show Guest list Image Air date Episode number Episode Internal (?) Image (src, title, alt) Image Photo credit Show Brand Show Name Name Issue Sub-Issue Package Show Person Header Issue/Subissue/Topic Ad metadata Start/End date Treatment (p2) Comment Li So Timeline (p2) Title Short title Short summary Body text w/summary Simple Page SEO Slug