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penta-deck
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Kazuki Abe
October 13, 2022
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penta-deck
Kazuki Abe
October 13, 2022
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Transcript
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ॳର໘ͷਓͱձͬͨͱ͖ʹ͖ͳԻָΛௌ͍ͯਓͱͳΓΛஅͨ͠Γɺաڈʹ؍ʹߦͬͨϥ ΠϒͷͰΓ্͕ͬͯɺҰॹʹࣄͨ͠Γੜ׆͢Δ͜ͱ͑͋͞Δɻ ࠓ·Ͱௌ͍͖ͯͨԻָɺࣗͷਓੜͱ݁ͼ͍͍ͭͯΔɻٱ͠ͿΓʹۂΛ͘ͱɺաڈͷقઅɺ ॴɺ͍ɺਓ͕ηοτͰࢥ͍ग़͞ΕΔɻ ਏ͍ͱ͖ɺ൵͍͠ͱ͖ɺ৴ͯ͡ΔԻָͷՎࢺϝϩσΟཱ͕ͪΒͤͯ͘Εͨɻϛϡʔδ γϟϯͷݴ༿͕ΩοΧέͰਓੜΛࠨӈ͢Δҙࢥܾఆ͑͞Ͱ͖ͨɻ Իָͱਓੜͷܨ͕ΓΛۭؒͱͯ͠දݱ͢ΕɺࣗͷਓੜΛ͍ͭͰࢥ͍ग़ͤΔ͠ɺࣗΛ ٬؍ࢹͰ͖Δɻ͋Δ͍ࣗͷҙࣝͱҧͬͨ͏ҰͭͷࣗΛݟͯɺ͋͋ɺࣗ͜Μͳਓ ͩͬͨͷ͔ͱؾ͔͞ΕΔ͔͠Εͳ͍ɻ ͪΖΜͦͷۭؒͰਓੜͱԻָΛ௨ͨ͡৭ʑͳग़ձ͍ํ͕Ͱ͖Δɻ
1&/5"ԻָʹΑͬͯήʔϜ͕ਐΉԻָΞυϕϯνϟʔήʔϜͰ͢ɻ ԻָΛௌ͍ͯ1&/5"450/&Λൃ۷͠ɺ͚ࣗͩͷϔουϗϯΛҭͯΔ͜ͱ͕Ͱ͖·͢ɻ IUUQTQFOUBGBO IUUQTXIJUFQBQFSQFOUBGBO 1SPUPUZQF 8IJUFQBQFS
1&/5"ΞϓϦͰ࠾۷Ͱ͖ΔΫϦελϧɻ ͦΕͧΕʹ࣭ܗͷҧ͍͕͋Δɻૉࡐͱͯ͠ ࣗͷ)FBEQIPOFʹ߹͢Δ͜ͱ͕Ͱ͖Δɻ 1&/5"ͷΨόφϯεʹ༻͍Δ҉߸ࢿ࢈ɻ ϩοΫͯ͠ΨόφϯεʹࢀՃ͢Δ͜ͱΛ తͱͯ͠ઃܭ͞ΕͨτʔΫϯɻ 1&/5"্ͰԻָΛௌͨ͘ΊʹඞཁͳΞΠςϜɻMFWFMɾSBSJUZͳͲͷ͍ͭ͘ ͔ͷύϥϝʔλ͕͍͍ͭͯͯɺͦΕʹΑͬͯԻָΛௌ͍ͨͱ͖ͷ1&/5" 450/&ͷ࠾۷֬ɾ࠾۷ྔɾ࠾۷͕ܾ࣌ؒ·Δɻ)FBEQIPOFΛ SFNPEFM
վ ͢ΔͱMFWFM্͕͕Δɻ &3$ &3$ &3$
/'5Λߪೖ͢Δ ετϦʔϛϯά͔ΒԻָΛ࠶ੜ 1&/5"ΞϓϦʹඈͿ ࣗͷ/'5Ληοτ l4UBSUzϘλϯΛλοϓ
IUUQTXXXGJHNBDPNQSPUP-F$/D/C3H,'L(/%ZP3B .BTUFS OPEFJE"TDBMJOHNJO[PPNQBHF JE"TUBSUJOHQPJOUOPEF JE"TIPXQSPUPTJEFCBS TFFNPDLˣ
ήʔϜ Ϛʔέοτ 6TFS .JOF HSPX)FBEQIPOF SFNPEFM SFQBJS IFBM CPPTU NJOUOFX)FBEQIPOFT
SBSJUZd SBSJUZd &OUSZ-VDLZ2VFTU ࢀՃྉ FBSOJOH 1MBZ ಛఆͷָۂΛௌ͍ͯ /'5 8-Λήοτ d
ϛϡʔδγϟϯͷϩΰΠϝʔδΛϏδϡΞϧʹຒΊࠐΜͩ):1&3$00-ͳ)FBEQIPOF1&/5"450/&Λݶఆݸൢ ച͠·͢ɻ)FBEQIPOFϥΠϒೖऀʹಛผͳͲͷಛయͱͯ͠ར༻Ͱ͖·͢ɻ1&/5"450/&͋ͳͨͷۂΛ࠶ੜ ͨ͠ͱ͖͚ͩϚΠχϯά͢ΔͳͲͷઃఆ͕Ͱ͖·͢ɻϨϕχϡʔγΣΞͱͯ͠ൢചച্͔Β๏ఆ௨՟Ͱؐݩ͞Ε·͢ɻ º
1. 楽曲の再生数アップ 2. コアファン数アップ 3. デジタルグッズ販売での収益アップ ユーザーのモチベーションを維持す る施策を継続して実施 "35*45)&"%1)0/&/'5ͷ׆༻ 目標
"35*45)&"%1)0/&/'5ձһݖ ྫɿൢചɿݶఆݸ ίΞͷߴ͍ϑΝϯʹϚʔέολʔ .*/5 .*/5 .*/5 ݸ ݸ ݸ ίΞͷߴ͍ϑΝϯʹΑΔ13ʹΑΓίΞͷߴ͍ϑΝϯ͕૿͑Δ
ʲ4QPUJGZ Ͱͷ࠶ੜʳ ΞʔςΟετͷۂΛௌ͘ʢۂʣºʹ࠶ੜ ϔουϑΥϯʹ࠶ੜ ˠϔουϑΥϯʹ ࠶ੜ "35*45450/&/'5 ൢചɿՁ֨มಈ '"/ίϛϡχςΟʔͷΫʔϙϯతͳ ༻్͔ΒϦονͳίϨΫλʔίΠϯతͳ ༻్ʑɺ༷ʑͳछྨΛ࡞ΕΔɻछྨʹ ΑͬͯՁ͕มΘΔ/'5ɻ ɾങ͏ ϔουϑΥϯͷϝϯςϨϕϧΞοϓɺ ΠϕϯτࢀՃʹඞཁͳΫʔϙϯɻ ɾ࠾۷ ͨ͘͞ΜۂΛௌ͍ͯ࠾۷ग़དྷΔετʔϯɻ ϨΞΞΠςϜͱަग़དྷͨΓɺΠϕϯτ ͷࢀՃݖΛಘΕͨΓ͢Δɻ ɾσδλϧϨΞΞΠςϜ Ξʔτ/'5
1&/5"্ͰϛϡʔδγϟϯͷָۂΛએ͠·͢ɻ͍͔ͭ͘ͷΞϓϩʔνʹΑͬͯݻఆͷۂ͕࠶ੜ͞Ε͘͢͠·͢ɻ ޮՌετϦʔϛϯά্Ͱ֬ೝͰ͖ɺ1&/5"ʹ࠶ੜϨϙʔτΛཁٻ͢Δ͜ͱͰ͖·͢ɻ ϚΠχϯά֬ Y -VDLZ2VFTUͷରָۂʹઃఆ ϓϨΠϦετ࡞
$%ϥΠϒͳͲͷಛయൢചΛ1&/5"্Ͱߦͳ͍·͢ɻ1&/5"ͷ ήʔϜใुͱͯ͠ϛϡʔδγϟϯͷ$%நબ63-ɾϥΠϒਃ͠ࠐΈ 63-ͳͲΛΤΞυϩοϓ͠·͢ɻ
コア度の高いファンのモチベーションを維持する ことにより継続して再生数を伸ばす ʲΞʔςΟετεέδϡʔϧʹ߹Θͤͨࢪࡦʳ ྫɿ%JHJUBM4JOHMFºɺ"MCVNºɺπΞʔº %JHJUBM4JOHMF %JHJUBM4JOHMF %JHJUBM4JOHMF "MCVN 5PVS ɾΞϓϦΩϟϯϖʔϯ
ɾητϦ༧1MBZ-JTU ืू ɾ༑ୡͷ*OWJUBUJPOاը ɾ4UPOFอ࣋ͰϓϨϛΞϜ νέοτ/'5͕ߪೖՄ ˞ࠂλΠϛϯάͰͷΠϕϯτ $%༧ಛయ ϓϨϛΞϜ/'5 ɾձͰͷ"JS%SPQ اը ɾ/'5อ༗ऀͷಛయاը ˞πΞʔதͷΠϕϯτ ܧଓͨ͠ྲྀΕΛΛ࡞ΓɺϢʔβʔͷهԱʹΔָۂετʔϦʔΛग़͢Δ ɾγϯάϧۂͷ࠶ੜΛ্͛Δ 4UPOFൃ۷6Q ɾָۂϓϩϞʔγϣϯ ΞϓϦͰ1*$,61
データ取集、活用 ϔουϑΥϯ ࠶ੜ
ʲ ऩूσʔλྫʳ ɾ࠶ੜۂίΞϑΝϯͷΉָۂɺଞͷΞʔςΟετۂͷϦαʔνɺରόϯ૬ख:PV5VCFλάϚʔέςΟϯάʹར༻ɻ ɾ૯࠶ੜԿΛ͢Ε࠶ੜΛ৳ͤΔͷ͔ʁৗʹߟ͑τϥΠˍΤϥʔΛ܁Γฦ͢ʂ ɾۂผ࠶ੜͲͷۂ͕ਓؾ͋Δͷ͔ʁड͚ΔۂͷϦαʔνΛָۂ੍࡞ʹ׆༻ɺϥΠϒητϦʹ׆༻ɻ ɾ࠶ੜ࣌ؒʢ༵ʣଳϢʔβʔͷԻָΛௌ࣌ؒ͘ଳΛϦαʔνɺใൃ৴ɺ4/4ൃ৴ͷ༵ɺ࣌ؒଳʹ׆༻ɻ
5PLFOPNJDT νʔϜϏϧσΟϯά DMPTFEЌϩʔϯν ݄ 1&/5"ϩʔϯν 1&/5"্ γεςϜΞοϓσʔτ QVCMJDЌϩʔϯν 485ϩʔϯν ԻָϑΝϯίϛϡχςΟ
/'5ϗϧμʔݶఆΠϕϯτ։࠵ ΞʔςΟετ͚ػೳͷϦϦʔε 4PVOEWFSTF
.BTBUP 'PVOEFS&YFDVUPS&OHJOFFS • &YQFSJFODFE4PGUXBSFFOHJOFFSBUWBSJPVTTUBSUVQT • FY"JEFNZ 5BDPNT 1FTUBMP[[J5FDIOPMPHJFT • 'VMMTUBDL
&OHJOFFSGPSZFBST *OGSB .- 4XJGU ʜ • 3FTFBSDIFSPG$POTFOTVT"MHPSJUINBU8BTFEB 6OJW$4 ,B[VLJ $P'PVOEFS0QFSBUPS#J[%FW • &YQFSJFODFE1. #J[%FW .BSLFUJOHBUWBSJPVTTUBSUVQT • FY .POTUFS&OFSHZ .*9$)"//&- )PLVTBJ • $PNQPTFS.VTJDJBO ,FJTIJ &OHJOFFS • &YQFSJFODFE4PGUXBSFFOHJOFFS • FY +1:$ • %"0$POUSJCVUPS "SJHB %FTJHOFS • 6*69%FTJHOFSBU.JDSPWFSTF • FY 'BLF .FEVQ 3BLTVM USJDPU -PWFHSBQI :VTVLF 3FTFBSDIFS • "TTPDJBUF1SPGBU,FJP6OJW • 3FTFBSDIFSPG(BNF'J 5PLFOPNJDT 4JNVMBUJPO 5VDLZ #J[%FW$PNNVOJUZ.BOBHFS • 8PSLTBU.JUTVJ • 1SFWJPVTFYQFSJFODFE*OUFSOBUWBSJPVTTUBSUVQT