Baltic SEO Summit

Transcript

1. 1 Feed the machine: How to get into AI answers with brand mentions Katarina Dahlin Baltic-Nordic SEO Summit 2026
2. 2 Katarina Dahlin We wanted to get into the AIO on: Best SEO expert 2026 2
3. 3 Katarina Dahlin ChatGPT → 3
4. 4 Katarina Dahlin AI MODE AIO 4
5. 8 Katarina Dahlin How? Best SEO expert listicles Press releases = Brand mentions 8
6. 9 Katarina Dahlin Mentioned often, in the right context, drives AI visibility. 9
7. 10 Katarina Dahlin How do AI systems look for information? 10
8. 13 Katarina Dahlin How do AI systems look for information? Training data (up to 1 year old data) Real time search (crawlers & search indexes) 13
9. 16 Katarina Dahlin Compare sources & info → build a picture of your brand Generate an answer How do AI systems form an answer? 16
10. 18 Katarina Dahlin Not in the data? Not in the answer. 18
11. 19 Katarina Dahlin We need to build brand mentions. 19
12. 20 Katarina Dahlin How to feed AI with information about your brand? 20
13. 21 Katarina Dahlin My 5-step process 21
14. 22 Katarina Dahlin 1. Find the queries 2. Audit your visibility 3. Fix your bad / generic mentions 4. Placing new brand mentions 5. Measure & repeat The process: 22
15. 23 Katarina Dahlin Think of the questions your potential clients are asking AI right now. 23
16. 25 Katarina Dahlin Look for questions & queries: Search Console 25
17. 26 Katarina Dahlin Filter queries using: Custom (regex) / Matches regex. Find real queries about your brand (?i)(\?|^(who|what|when|where|why|how|which|w hom|whose|is|are|am|was|were|do|does|did|can| could|should|would|will|has|have|had)\b|^(what's |who's|where's|when's|why's|how's)\b|^how\s+to\ b) ← Copy this regex 26
18. 27 Katarina Dahlin Look for questions & queries: Search Console AlsoAsked 27
19. 28 Katarina Dahlin Choose the relevant ones for your brand. Google’s People also asked -section alsoasked.com 28
20. 29 Katarina Dahlin Look for questions & queries: AI tools Search Console AlsoAsked Use AI tools for help 29
21. 30 Katarina Dahlin → Choose the topics you want to be visible in. 30
22. 31 Katarina Dahlin → Add the queries to a AI visibility tool, along with competitors. 31
23. 32 Katarina Dahlin https://docs.google.com/spreadsheets/u/1/d/1O4MhnEvYsEfiUwjHLQrayOim9N7-zSFMk41fhHWlNbk/htmlview List collected by the swedish SEO community There are plenty of AI visibility tools to choose from 32
24. 33 Katarina Dahlin 1. Find the queries 2. Audit your visibility 3. Fix your bad / generic mentions 4. Placing new brand mentions 5. Measure & repeat The process: 33
25. 37 Katarina Dahlin We need to know: What does AI say about your brand? Identify visibility gaps Who is visible today? 37
26. 38 Katarina Dahlin Priority, Focus & Budget 38
27. 39 Katarina Dahlin 1. Find the queries 2. Audit your visibility 3. Fix your bad / generic mentions 4. Placing new brand mentions 5. Measure & repeat The process: 39
28. 40 Katarina Dahlin If you are in the source, look what is being said about your brand. 40
29. 41 Katarina Dahlin “...The WhitePress platform provides solutions tailored to meet various business needs, enabling them to achieve their objectives.” Bad brand mention fluff, generic, not saying what we do 41
30. 42 Katarina Dahlin “WhitePress is the largest link building platform in Europe with 34 languages, 137.000 publisher websites” Good brand mention be clear and specific 42
31. 43 Katarina Dahlin Say the same thing about your brand everywhere, and AI will repeat it. 43
32. 44 Katarina Dahlin 1. Find the queries 2. Audit your visibility 3. Fix your bad / generic mentions 4. Placing new brand mentions 5. Measure & repeat The process: 44
33. 47 Katarina Dahlin Place new brand mentions Get into existing sources Create new articles on domains that have a chance to rank A B 47
34. 51 Katarina Dahlin More specific where to place brand mentions? On domains ranking for your keywords Niche sites with topical authority In the sources already in the AI Overviews 51
35. 52 Katarina Dahlin Outreach + marketplace How? 52
36. 58 Katarina Dahlin Mentioned but bad or generic text? Not mentioned in the source? Can't get into existing source? Ask to improve your brand mention Ask to be added, as high as possible Create a new article on good domains A quick todo list 1 2 3 58
37. 59 Katarina Dahlin 1. Find the queries 2. Audit your visibility 3. Fix your bad / generic mentions 4. Placing new brand mentions 5. Measure & repeat The process: 59
38. 63 Katarina Dahlin Measure what works. AI traffic in analytics Manual checks AI visibility tools 63
39. 64 Katarina Dahlin Why start now? 64
40. 65 Katarina Dahlin You can still influence which brands AI will mention. 65
41. 66 Katarina Dahlin But don’t wait. Your competitors are already feeding LLMs. 66
42. 67 Katarina Dahlin Read my full guide → whitepress.com/en/knowledge-base/6189/feed-the- machine-a-guide-to-off-page-llm-optimization 67
43. Katarina Dahlin Senior Growth Hacker katarina.dahlin@whitepress.com linkedin.com/in/katarina-dahlin Get my slides Thank you!