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State of SEO for SPA 2018

seya
November 23, 2018

State of SEO for SPA 2018

seya

November 23, 2018
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  1. State of SEO for SPA @౦ژNodeֶԂ 2018/11/23

  2. Kazuya Seki FRONTEND DEV @sekikazu01 @seya

  3. ͜Μͳܦݧͳ͍Ͱ͠ΐ͏͔ 41"͸4&0ʹzऑ͍zΒ͍͠
 ͪΐͬͱௐࠪͯ͠ΈΑ͏ɻ

  4. None
  5. ໿൒೥લͷࢲ

  6. ຊ೔ͷ͓࿩ ࿩͢͜ͱ • SPAͷߏஙΛݕ౼͍ͯ͠Δ͜ͱΛલఏͱ͠ʮSEOͷ౔୆ͮ͘Γʯͷํ๏ʹ͍͓ͭͯ ࿩͠͠·͢ɻ ࿩͞ͳ͍͜ͱ • ϥϯΩϯάΛͲ͏্͍͔͛ͯ͘ͳͲ۩ମతͳSEOςΫχοΫʹ͍ͭͯ͸࿩͠·ͤΜ ·ͨɺલఏͱͯ͠ݕࡧΤϯδϯ͸ͷΈΛߟྀ͍ͯ͠·͢

  7. Agenda l4&0zͱ͸ͳʹ͔ 1 41"ʹ͓͚Δ4&0ͷ՝୊ ͲΜͳղܾࡦ͕͋Δͷ͔ ཁٻύλʔϯ͝ͱͷղܾࡦͷબͼํ 2 3 4

  8. “SEO”ͱ͸ͳʹ͔ 01.

  9. SEO = Search Engine Optimization

  10. ʮ4&0ͷ౔୆ʯͦ΋ͦ΋ͷ࿩ͱͯ͠(PPHMFCPUʹΠϯσοΫε͞ΕΔ͜ͱ ͦͷͨΊʹ͸࣍ͷ̎఺͕ඞཁ  (PPHMFCPUʹΫϩʔϧ͞ΕΔ͜ͱ  )5.-͕ద੾ʹղऍ͞ΕΔ͜ͱ

  11. ʮ4&0ͷ౔୆ʯͦ΋ͦ΋ͷ࿩ͱͯ͠(PPHMFCPUʹΠϯσοΫε͞ΕΔ͜ͱ ͦͷͨΊʹ͸࣍ͷ̎఺͕ඞཁ  (PPHMFCPUʹΫϩʔϧ͞ΕΔ͜ͱ  )5.-͕ద੾ʹղऍ͞ΕΔ͜ͱ ˞͜Εʹ͍ͭͯ͸TJUFNBQͱ͔ؤுͬͯ ͘Εͬͯ࿩ͳͷͰࠓ೔͸৮Ε·ͤΜ

  12. 'BDFCPPL0(1 5XJUUFS$BSE 'BDFCPPLͷ0(1΍5XJUUFS$BSEͳͲ΋z4&0zͷจ຺ͰޠΒΕΔ͜ͱ͕͋Δ ࣮ࡍ͸શ͘΋ͬͯ4&0Ͱ͸ͳ͍ͷ͕ͩɺҰॹʹޠΒΕΔͷ͕౰ͨΓલͷੈͷதʹͳͬ ͯ͠·ͬͨͷͰຊτʔΫͰ͸߹Θͤͯड़΂Δɻ

  13. ߏ଄Խσʔλ ݕࡧ݁ՌͰͷදࣔΛϦονʹͯ͘͠ΕΔ΋ͷ IUUQTEFWFMPQFSTHPPHMFDPNTFBSDIEPDTHVJEFTTFBSDIHBMMFSZ

  14. ߏ଄Խσʔλͷྫ ".1 “ಡΈࠐΈ͕΄΅ҰॠͰ׬ྃ͠εϜʔζʹදࣔ͞Ε Δັྗతͳ΢ΣϒϖʔδΛ؆୯ʹ࡞੒Ͱ͖ΔΦʔ ϓϯιʔε ϥΠϒϥϦ” - ߴ଎Խʹͱ͜ͱΜͩ͜Θͬͨ࢓༷ - ಠࣗͷJSΛ࣮ߦͰ͖ͳ͍ͳͲͷ੍໿͕͋Δ

    ࢀߟIUUQTXXXBNQQSPKFDUPSHKBEPDT
  15. ߏ଄Խσʔλͷྫಈը IUUQTEFWFMPQFSTHPPHMFDPNTFBSDIEPDTEBUBUZQFTWJEFP IMKB

  16. ·ͱΊ ʮ4&0ʯͱ͍͏ݴ༿͕࢖ΘΕΔ࣌ʹ͸࣍ͷೋͭͷจ຺͕͋Δ  (PPHMFͷݕࡧ݁ՌͰΑΓ্Ґʹදࣔ͞ΕΔͨΊͷࢪࡦ  0(1΍5XJUUFS$BSEɺ".1ͳͲͷߏ଄Խσʔλͷදࣔ ˞ຊτʔΫͰ͸͜ΕҎ߱શ෦ͻͬ͘ΔΊͯʮϝλ৘ใʯͱݺͼ·͢ ஫ҰൠతͳݺͼํͰ͸ͳ͍Ͱ͢ ʮ4&0ͷ౔୆ʯΛ࡞ΔͨΊʹ͸࣍ͷ̎఺͕ඞཁ 

    (PPHMFCPUʹΫϩʔϧ͞ΕΔ͜ͱ  )5.-͕ద੾ʹղऍ͞ΕΔ͜ͱ
  17. SPAʹ͓͚Δ SEOͷ՝୊ 02.

  18. Α͘ڍ͛ΒΕΔ41"ͷ4&0ʹؔ͢Δݒ೦ w (PPHMFCPU͸+4Λ࣮ߦ͠ͳ͍ w (PPHMFCPU͸"KBYΛ࣮ߦͯ͘͠Εͳ͍଴ͬͯ͘Εͳ͍

  19. Α͘ڍ͛ΒΕΔ41"ͷ4&0ʹؔ͢Δݒ೦ w (PPHMFCPU͸+4Λ࣮ߦ͠ͳ͍ w (PPHMFCPU͸"KBYΛ࣮ߦͯ͘͠Εͳ͍଴ͬͯ͘Εͳ͍ ἛͰ͢ɻ

  20. ޡղ+4Λ࣮ߦͯ͘͠Εͳ͍

  21. ͕͔ͩ͠͠

  22. ՝୊(PPHMFͷݕࡧγεςϜͷϨϯμϦϯάΤϯ δϯ͸$ISPNF૬౰ͷػೳ͔͍࣋ͬͯ͠ͳ͍ IUUQTEFWFMPQFSTHPPHMFDPNTFBSDIEPDTHVJEFTSFOEFSJOH ˞$ISPNF͸೥݄ࠒʹग़ͨϒϥ΢β

  23. ՝୊(PPHMFͷݕࡧγεςϜͷϨϯμϦϯάΤϯ δϯ͸$ISPNF૬౰ͷػೳ͔͍࣋ͬͯ͠ͳ͍ ༗໊Ͳ͜Ζͩͱ͜ͷล͕࢖͑ͳ͍ • Ξϩʔؔ਺ • ഑ྻͷؔ਺pOE JODMVEFTͳͲ • 3FTUQBSBNFUFST

    • 0CKFDUBTTJHO • *OUFSTFDUJPO0CTFSWFS IUUQTDBOJVTFDPNDPNQBSFDISPNF 
  24. ՝୊(PPHMFͷݕࡧγεςϜͷϨϯμϦϯάΤϯ δϯ͸$ISPNF૬౰ͷػೳ͔͍࣋ͬͯ͠ͳ͍ ͦΕҎ֎ʹ΋௨ৗͷϒϥ΢βͱ͸ҧ͍ɺ੍͍͔ͭ͘໿͕͋Δ  8FC4PDLFUϓϩτίϧΛରԠ͍ͯ͠ͳ͍  ϢʔβͷಉҙΛඞཁͱ͢Δػೳ͸ࣗಈͰෆঝೝͱͳΔ ͳͷͰࣗ෼ͷαʔϏε͕ྫ֎ʹ֘౰͍ͯ͠ͳ͍͔͔ͬ͠ΓνΣοΫ͠·͠ΐ͏ IUUQTEFWFMPQFSTHPPHMFDPNTFBSDIEPDTHVJEFTSFOEFSJOH

  25. ޡղ"KBYΛ࣮ߦͯ͘͠Εͳ͍଴ͬͯ͘Εͳ͍

  26. ͕͔ͩ͠͠ ࢲ͸αϠࢣ೿Ͱ͢ɻ

  27. ՝୊λΠϜΞ΢τ ౰ͨΓલ͚ͩͲͣͬͱ଴ͬͯ͘ΕΔΘ͚Ͱ͸ͳ͍ ϦΫΤετʹ͕͔͔࣌ؒΓ͗͢Δͱͦ΋ͦ΋ΠϯσοΫεͯ͘͠Εͳ͔ͬͨΓ த్൒୺ͳͱ͜ΖͰϨϯμϦϯά͕ଧͪ੾ΒΕͯ͠·ͬͨΓ͢Δ

  28. Կඵ·ͰͳΒ଴ͬͯ͘ΕΔͷ͔ʁ IUUQTNFEJVNDPN!MNVHOBJOJTQBBOETFPJTHPPHMFCPUBCMFUP SFOEFSBTJOHMFQBHFBQQMJDBUJPOGFBC ৄࡉʹݕূͯ͘͠Εͨํ͕͍ͨͷͰύΫΓ݁ՌΛ͓आΓ͠·͢ લఏ
 
  &MNͰͰ͖ͨ41"αΠτ  QVTI4UBUFͰϖʔδΛมߋ͍ͯ͠Δ

  29. Կඵ·ͰͳΒ଴ͬͯ͘ΕΔͷ͔ʁ ݕূ಺༰ ҎԼͷ̏ύλʔϯΛΞοϓσʔτ͢Δ͜ͱʹΑͬͯλΠϜΞ΢τʹ͔͔Δ࣌ؒͷݕূ  ࣌ؒͷදه UJUMF EFTDSJQUJPO ϖʔδ಺ͷςΩετ ຖඵมԽ 

    5ZQF"   ඵͷEFMBZΛ࣋ͬͨϦΫΤετ  5ZQF#   ඵͷEFMBZޙʹϦΫΤετ
  30. Կඵ·ͰͳΒ଴ͬͯ͘ΕΔͷ͔ʁ ݕূͷ֬ೝํ๏ 'FUDIBT(PPHMFͱl/BUVSBMzͳ(PPHMFͷΠϯσοΫεͰ֬ೝ͢Δ

  31. Կඵ·ͰͳΒ଴ͬͯ͘ΕΔͷ͔ʁ ݁Ռ  'FUDIBT(PPHMFͰ͸໿ඵ଴ͬͯ͘ΕΔ  l/BUVSBMzͳ(PPHMFCPUͰ͸໿ඵ଴ͬͯ͘ΕΔ ˞ͪͳΈʹ౰વͷ͜ͱͳ͕Β(PPHMF͕ͲΜͳ؀ڥ ճઢ଎౓΍Ϛγϯύϫʔ ͰϨϯμ Ϧϯά͍ͯ͠Δͷ͔͸ෆ໌Ͱ͢ɻ

  32. Կඵ·ͰͳΒ଴ͬͯ͘ΕΔͷ͔ʁ தͷਓͷ͓ݴ༿ˏ+BWB4DSJQU4JUFTJO4FBSDI8PSLJOH(SPVQ CZ+PIO.VFMMFS

  33. ٙ໰λΠϜΞ΢τͨ͠ΒΠϯσοΫεͯ͘͠Εͳ͍ͷ͔ʁ ઌ΄Ͳͷݕূ͕͍ࣔͯ͠Δ௨ΓλΠϜΞ΢τͯ͠΋ɺͦΕ·ͰʹϨϯμϦϯάͨ͠΋ ͷʹؔͯ͠͸ΠϯσοΫε͞Ε͍ͯΔɻ ͓ͦΒ͘Ұ౓1BJOUʹࢸΔ·ͰʹλΠϜΞ΢τ΍Τϥʔ͕ى͖Δͷ͕෼ذ఺ͳͷͰ͸ɻ ˞ະݕূͷԾઆͰ͢ɻࢀߟఔ౓ʹཹΊ͍ͯͩ͘͞ɻ GSBNF

  34. ՝୊ϝλ৘ใ͸αʔό͔Βฦ࣌͢఺Ͱ)5.- ʹؚ·Ε͍ͯΔඞཁ͕͋Δ ͦ΋ͦ΋+4Λ࣮ߦͯ͘͠Εͳ͍ͷͰɺ
 αʔό͔Βฦͬͯ͘Δ࣌఺Ͱ)5.-ʹؚ·Ε͍ͯͳ͍ͱղऍͯ͘͠Εͳ͍ ͪͳΈʹ".1ͩͱϝλ৘ใʹݶΒͣશͯαʔόଆͰඳը͢Δඞཁ͕͋Δ ❌

  35. ՝୊3FOEFS2VFVFʹΑΔΠϯσοΫεͷ஗Ԇ +4Λ࣮ߦ͢ΔαΠτ͸)5.-͚ͩͷ੩తͳαΠτͱ͸ҟͳΓɺ͙͢ʹΠϯσοΫε͞ΕΔ༁Ͱ͸ͳ͘ɺ Ұ౓3FOEFS2VFVFͱ͍͏΋ͷʹॲཧ͕Ҡৡ͞ΕΔ

  36. IUUQTXXXZPVUVCFDPNXBUDI W:1U.#IZ6* ि͔͔ؒΔ͜ͱ΋ʂ ͳͷͰίϯςϯπͷߋ৽͕සൟͳαΠτͰ͸໰୊ʹͳΔ

  37. ͪͳΈʹʜ͜ΕΒͷ՝୊ʹ ͸Ͳ͏ߟ͍͑ͯΔͷͰ͠ΐ͏͔ʁ

  38. IUUQTXXXZPVUVCFDPNXBUDI W:1U.#IZ6*

  39. ʮ$ISPNF૬౰ͷϨϯμϦϯάΤϯδϯʯͱ ʮ3FOEFS2VFVFʹΑΔΠϯσοΫεͷ஗Ԇʯ ʹؔͯ͠͸কདྷతʹղܾ͞Εͦ͏

  40. ·ͱΊ 41"Ͱ4&0ͷ౔୆Λ࡞ΔͨΊʹ͸࣍ͷ՝୊Λೝࣝ͢Δ  (PPHMFѻ͏ϨϯμϦϯάΤϯδϯͷੑೳ͸$ISPNF૬౰ λΠϜΞ΢τʹΑΓ  ͦ΋ͦ΋ΠϯσοΫε͞Εͳ͍  ෆ׬શͳ৘ใ͕ΠϯσοΫε͞Εͯ͠·͏ ϝλ৘ใ͸αʔόଆͰϨϯμϦϯά͢Δඞཁ͕͋Δ

    3FOEFS2VFVFʹΑΔΠϯσοΫεͷ஗Ԇ
  41. ͲΜͳղܾࡦ͕ ͋Δͷ͔ 03.

  42. $ISPNFͰϨϯμϦϯάͰ͖ΔΑ͏ʹ͢Δ 5IBOLZPV ղܾ͍ͯ͠Δ՝୊+4͕(PPHMFʹΤϥʔͳ࣮͘ߦͰ͖ΔΑ͏ʹ͢Δ

  43. $ISPNFͰϨϯμϦϯάͰ͖ΔΑ͏ʹ͢Δ ςετͷํ๏'FUDIBT(PPHMF https://www.google.com/webmasters/tools/googlebot-fetch?hl=JA ˝੍ݶ͕ͪΐͬͱ͚ͩݫ͍͠
 ೔ճ·Ͱ ݱࡏ 
 
 ˝ݪҼෆ໌ͷΤϥʔͰ࢖͑ͳ͘ͳͬͨΓ͢Δ
 άάͬͯ΋ղܾࡦ͕ʮ೔଴ͪ·͠ΐ͏ʯ


  44. $ISPNFͰϨϯμϦϯάͰ͖ΔΑ͏ʹ͢Δ ςετͷํ๏QVQQFUFFSͰΤϛϡϨʔτͰ͖Δ IUUQTXXXTV[VLJLFOJDIJDPNCMPHGPVSXBZTUPEFCVHHPPHMFCPUTSFOEFSJOH IUUQTHJUIVCDPN(PPHMF$ISPNF-BCTQVQQFUFFSFYBNQMFT

  45. ஫ҙ఺ • QPMZpMMΛ͔͚Δ͜ͱʹΑͬͯϑΝΠϧαΠζ͸๲ΒΈ·͢ɻ • ͜ΕʹΑΓλΠϜΞ΢τͷϦεΫ΋͍͘Β͔૿͑·͢ɻ

  46. ϝλ৘ใ͚ͩ443 *OEFYIUNM ϒϥ΢β ϝλ৘ใͷ෦෼͚ͩ 63-ʹԠͯ͡ॻ͖׵͑ ϝλ৘ใ͑͞൓ө͞ΕΕ͹ʜͦΜͳϛχϚϜͳରԠΛ͍ͨ͋͠ͳͨʹɻ

  47. %ZOBNJD3FOEFSJOH QSFSFOEFS IUUQTEFWFMPQFSTHPPHMFDPNTFBSDIEPDTHVJEFTEZOBNJDSFOEFSJOH QSFSFOEFSJP SFOEFSUSPO

  48. QSFSFOEFSJPͷྫ Prerender Service Google bot ? (UserAgentͰ൑ఆ) :FT DBDIF͞Εͯͳ͍ )FBEMFTT$ISPNF

    DBDIF͞ΕͯΔ /P JOEFYIUNMͱ+4ฦ͢ DBDIF DBDIF͢Δ
  49. %ZOBNJD3FOEFSJOH QSFSFOEFS IUUQTXXXZPVUVCFDPNXBUDI W1'X6CHWQEB2 (PPHMF*0ʹͯ ଟ෼ ॳΊͯ
 ʮ%ZOBNJD3FOEFSJOHʯ
 ͱ͍͏໊લ͕͍ͭͨɻ
 


    (PPHMF͓๽෇͖ͷख๏ɻ
  50. ΫϩʔΩϯάʹ͍ͭͯ ϒϥοΫϋοτ4&0ͷҰͭɻCPUͱϢʔβʹҧ͏ίϯςϯπΛฦ͢͜ͱΛࢦ͢ όϨΔͱϖφϧςΟ͕ՊͤΒΕΔ ΢Σϒ αΠτ Google bot Ϣʔβ

  51. ΫϩʔΩϯάʹ͍ͭͯ 'FUDIBT(PPHMFͰݟΕΔ௨Γ(PPHMF͸ͳΜΒ͔ͷํ๏ͰϢʔβ͕࣮ࡍʹݟΔ ը໘Λ࠶ݱ͍ͯ͠ΔɻΘ͟Θ͟(PPHMFࣗ਎͕%ZOBNJD3FOEFSJOHΛਪ͍ͯ͠ Δ͜ͱ͔Βɺ6"Ͱग़͠෼͚͍ͯͯ΋͋Δఔ౓ಉҰͳΒେৎ෉ͳ͸ͣ ଟ෼ ɻ 

  52. ·ͩ঺հ͍ͯ͠ͳ͍ख๏΋͋Γ·͕͢ɺ ର4&0ʹؔͯ͠͸͜ͷ%ZOBNJD3FOEFSJOH͕万能ͷιϦϡʔγϣϯͰ͢ɻ  $ISPNF  λΠϜΞ΢τ  ϝλ৘ใ  3FOEFS2VFVF

    ˠͦ΋ͦ΋+4࣮ߦ͠ͳ͍ ˠΩϟογϡ͔Βฦ͢ͷͰແ໰୊ ˠαʔόଆͰඳը͢ΔͷͰ0, ˠ+4࣮ߦ͠ͳ͍ͷͰ3FOEFS2VFVFʹೖΒͳ͍
  53. 4UBUJD4JUF(FOFSBUPS ࣄલʹ)5.-Λੜ੒ 3FBDU΍7VFͳͲͷ41"ϥΠϒϥϦͰߏங

  54. ࣍ͷΑ͏ͳ΋ͷ͚ͩΫϥΠΞϯταΠυʹ೚ͤΔͱ͔͸Ͱ͖ΔͷͰ΢ΣϒΞϓϦʹҰ෦࢖͏ ͱ͔΋Ͱ͖Δɻ ɾϩάΠϯͨ͠ϢʔβͷΈݟΒΕΔ ɾϢʔβΧελϚΠζ͞ΕͨϨίϝϯυΛग़͢ ݸਓతʹ͸4&0͍ͨ͠ϖʔδͰೝূ͕ඞཁͳϖʔδ͸΄΅΄΅ͳ͍ͱࢥ͏ͷͰɺ৽نϢʔβ ͕ྲྀೖ͢Δͱ͜Ζ͚ͩ44(Ͱ࡞ͬͯɺ࣮Ϣʔβʹର͢Δମݧ޲্Λ໨ࢦͭͭ͠4&0ͷ౔୆΋ ࡞ΕΔଧͪखͱͯ͠ࠓޙ੝Γ্͕͍͖ͬͯͦ͏ͳ༧ஹΛײ͍ͯ͡·͢ɻ(BUTCZ࢖͍͍ͨɻ

  55. 443 4FSWFS4JEF3FOEFSJOH ϒϥ΢β αʔόଆͰ+4Λ࣮ߦͯ͠ )5.-Λੜ੒

  56. ஫ҙ఺443Ͱ΋λΠϜΞ΢τ͸͋ΓಘΔ Φ΢νʔϊ༷ͷࣄྫ IUUQTEFWFMPQFSTPVDDJOPDPNFOUSZ Rails+ReactͳSPAαΠτͰSEOΛ͠Α͏ͱͯ͠Ϳ͔ͭͬͨน

  57. ཁٻύλʔϯ͝ͱͷ ղܾࡦͷબͼํ 04.

  58. ࣍ͷ3ͭͷ໰͍Λߟ͑·͠ΐ͏ 1 ΠϯσοΫεʹ৴པੑΛٻΊΔ͔ 2 ϝλ৘ใͷରԠ͕ඞཁ/ෆཁ (ΠϯσοΫε͞Εͳ͍͍ͯ͘͠OGPͱ͔΋Ͳ͏Ͱ΋͍͍ਓ͸ಛʹͳʹ΋͠ͳͯ͘΋͍͍Ͱ͢ɻ) 3 සൟʹߋ৽͞ΕΔ & ͙͢ʹΠϯσοΫεͯ͠΄͍͔͠Ͳ͏͔

  59. ΠϯσοΫεʹ ৴པੑΛٻΊΔ͔ ϝλσʔλ/ߏ଄Խσʔλ ͷରԠ͕ඞཁ සൟʹߋ৽͢Δ ͦ͏Ͱ΋ͳ͍ ͏Ή Chrome 41ରࡦͷΈ Chrome

    41ରࡦ + head͚ͩSSR ͦ͏Ͱ΋ͳ͍ Dynamic Rendering or Static Site Generator or SSR Dynamic Rendering ͏Ή ͦ͏Ͱ΋ͳ͍ ͏Ή ଎͕͞଍Γͳ͍ʂ Dynamic Rendering + Static Site Generator or SSR
  60. $ISPNF ໰୊ λΠϜΞ΢τ ϝλ৘ใ 3FOEFS 2VFVF ίετ ࣮૷ɾ
 ϝϯςφϯε ϫΫϫΫײ

    $ISPNF ରࡦ ⭕ ❌ ❌ ❌ ௿ ௿ ϝλ৘ใͷΈ 443 ❌ ❌ ⭕ ❌ ௿ ௿ %ZOBNJD
 3FOEFSJOH ⭕ ⭕ ⭕ ⭕ த ௿ 4UBUJD4JUF
 (FOFSBUPS ⭕ ⭕ த ߴ 443 ⭕ ⭕ ߴ ߴ
  61. ͍ͨ΁Μ ͔ΜͨΜ ΠέͯΔ Πέͯͳ͍ ˞ݸਓͷݟղͰ͢ Dynamic Rendering SSG SSR Chrome41

    ରࡦ ϝλ৘ใ
 SSR
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  63. ͞Βʹ͍͞͝ʹϢʔβʹͱͬͯʮ͍͍΋ͷʯΛ࡞͍ͬͯ͜͏ ʮFirst and foremost, we focus on the user.ʯ IUUQTXXXCMPHHPPHMFQSPEVDUTTFBSDIJNQSPWJOHTFBSDIOFYUZFBST

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  65. Thank you for listening!!

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