So I'm #1 in Google, but now what?

An introduction to the process and considerations that go into designing a new website. Focusing on helping SEO's improve websites that rank well but fail to convert effectively.

Transcript

1. SO I’M #1 IN GOOGLE, BUT NOW WHAT? Kean Richmond | @keanrichmond | www.keanrichmond.com | www.bronco.co.uk Think Visibility 7 - 3rd March 2012
3. Rankings != Profits
4. Pretty Websites != Profits
5. 9gag.com
6. frugaldad.com
7. Success Design SEO Development Usability PPC Content Writing User Experience Mobile Accessibility
8. Rankings != Profits
9. pkrn
10. Design != Pretty
11. Problem Solver
13. The Basics
14. Logo User Confirmation Brand Recognition Conventions
16. Logo
19. Navigation Heirarchy Findability User Journeys
21. Search Large Websites Placeholder text Position
22. Search Search
23. Search by product, colour, manufacturer or size
24. Content Users SEO Content First
25. “Content precedes design. Design in the absence of content is not design, it's decoration.” Jeffery Zeldman
26. Objectives User Business
27. User Objectives The individual elements of a website whose primary purpose is to create a good user experience and guide a user to the objectives they have
29. Business Objectives The elements of a website whose purpose is the promotion of objectives a business sees as most important to them
31. I hate ads
32. Does it fit?
33. Purpose Imagery & Logo Microcopy Functionality
34. “This is our job as designers – to continue making decisions until the purpose of the design is perfectly clear. Then you are done.” Terry Acker
38. Personality & Emotion Design & Imagery Language Functionality
39. Aarron Walter
40. “The only important thing about design is how it relates to people” Victor Papanek
45. The Fold
48. Before Photoshop Grids Type, Colours ...and much more
51. oatmeal
52. “Designers are meant to be loved, not to be understood” Fabien Barral
53. Thank you for listening 