Upgrade to Pro — share decks privately, control downloads, hide ads and more …

So I'm #1 in Google, but now what?

keanrichmond
March 04, 2012

So I'm #1 in Google, but now what?

An introduction to the process and considerations that go into designing a new website. Focusing on helping SEO's improve websites that rank well but fail to convert effectively.

keanrichmond

March 04, 2012
Tweet

Other Decks in Design

Transcript

  1. SO I’M #1 IN GOOGLE, BUT NOW WHAT? Kean Richmond

    | @keanrichmond | www.keanrichmond.com | www.bronco.co.uk Think Visibility 7 - 3rd March 2012
  2. “Content precedes design. Design in the absence of content is

    not design, it's decoration.” Jeffery Zeldman
  3. User Objectives The individual elements of a website whose primary

    purpose is to create a good user experience and guide a user to the objectives they have
  4. Business Objectives The elements of a website whose purpose is

    the promotion of objectives a business sees as most important to them
  5. “This is our job as designers – to continue making

    decisions until the purpose of the design is perfectly clear. Then you are done.” Terry Acker