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So I'm #1 in Google, but now what?

keanrichmond
March 04, 2012

So I'm #1 in Google, but now what?

An introduction to the process and considerations that go into designing a new website. Focusing on helping SEO's improve websites that rank well but fail to convert effectively.

keanrichmond

March 04, 2012
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  1. SO I’M #1 IN GOOGLE, BUT NOW WHAT? Kean Richmond

    | @keanrichmond | www.keanrichmond.com | www.bronco.co.uk Think Visibility 7 - 3rd March 2012
  2. None
  3. Rankings != Profits

  4. Pretty Websites != Profits

  5. 9gag.com

  6. frugaldad.com

  7. Success Design SEO Development Usability PPC Content Writing User Experience

    Mobile Accessibility
  8. Rankings != Profits

  9. pkrn

  10. Design != Pretty

  11. Problem Solver

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  13. The Basics

  14. Logo User Confirmation Brand Recognition Conventions

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  16. Logo

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  19. Navigation Heirarchy Findability User Journeys

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  21. Search Large Websites Placeholder text Position

  22. Search Search

  23. Search by product, colour, manufacturer or size

  24. Content Users SEO Content First

  25. “Content precedes design. Design in the absence of content is

    not design, it's decoration.” Jeffery Zeldman
  26. Objectives User Business

  27. User Objectives The individual elements of a website whose primary

    purpose is to create a good user experience and guide a user to the objectives they have
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  29. Business Objectives The elements of a website whose purpose is

    the promotion of objectives a business sees as most important to them
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  31. I hate ads

  32. Does it fit?

  33. Purpose Imagery & Logo Microcopy Functionality

  34. “This is our job as designers – to continue making

    decisions until the purpose of the design is perfectly clear. Then you are done.” Terry Acker
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  38. Personality & Emotion Design & Imagery Language Functionality

  39. Aarron Walter

  40. “The only important thing about design is how it relates

    to people” Victor Papanek
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  45. The Fold

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  48. Before Photoshop Grids Type, Colours ...and much more

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  51. oatmeal

  52. “Designers are meant to be loved, not to be understood”

    Fabien Barral
  53. Thank you for listening 

  54. None