IT1004 Case D Analysis

Transcript

1. Marketing to the Children of the Web IT1004 Case D

   Presentation

2. Marketing to Children But kids have no money, right? • 

   Pester Power – “I want this. I really want this.” •  Guilt Trip – “But my friends have it.” – Working parents

3. Q1: How Internet changes Marketing to Children •  Sponsored Mini

   Games – E.g. Oreo Race for the Stuf •  In-game product advertisements – Product placement

4. Q1: How Internet changes Marketing to Children Notice all marketing

   strategies include these elements of appeal: •  Interaction •  Visuals •  Entertainment

5. Q2: Why is marketing to children a big concern • 

   May erode values •  Takes advantage of children’s power to discern •  Internet safety (is there one?) •  Privacy concerns

6. Eek! •  Pedophiles Jimmy Savile

7. I’ve been kidnapped •  Social ‘Check-ins’ Ivan Kaspersky

8. Life in Plastic Human Ken & Barbie

9. My 2 Cents •  Policing difficult •  User experience VS

   technical flaws •  Google Education – http://www.youtube.com/user/ googleprivacy

10. Next Week Group Project Presentation •  5 Minutes, 2 speakers

    MAY THE FORCE BE WITH YOU