IT1004 Case D Analysis

Supplementary content for the discussion for Case D: Marketing to the Children of the Web. Authored for NUS, IT1004 AY2012/2013 Semester 2.

Transcript

1. Marketing to the Children of the Web IT1004 Case D Presentation
2. Marketing to Children But kids have no money, right? •  Pester Power – “I want this. I really want this.” •  Guilt Trip – “But my friends have it.” – Working parents
3. Q1: How Internet changes Marketing to Children •  Sponsored Mini Games – E.g. Oreo Race for the Stuf •  In-game product advertisements – Product placement
4. Q1: How Internet changes Marketing to Children Notice all marketing strategies include these elements of appeal: •  Interaction •  Visuals •  Entertainment
5. Q2: Why is marketing to children a big concern •  May erode values •  Takes advantage of children’s power to discern •  Internet safety (is there one?) •  Privacy concerns
6. Eek! •  Pedophiles Jimmy Savile
7. I’ve been kidnapped •  Social ‘Check-ins’ Ivan Kaspersky
8. Life in Plastic Human Ken & Barbie
9. My 2 Cents •  Policing difficult •  User experience VS technical flaws •  Google Education – http://www.youtube.com/user/ googleprivacy
10. Next Week Group Project Presentation •  5 Minutes, 2 speakers MAY THE FORCE BE WITH YOU