Meta: Context & Platform Summary

Transcript

2. Profound shift in how content is discovered 
 & consumed. Users have higher expectations for entertainment platform experiences.
3. Optimisation, software consolidation & shift to cloud systems. Data driven technology and supply chains, emergence of AI tools & third party sources.
4. Market Alternate View Cloud Entertainment • Continued shift to data-driven platforms • Native / reliance on cloud value chain • Enhanced User Experiences Voice Discovery UX • Detailed, accurate, contextual, consistent • Gold Standard Metadata essential • Unhealthy metadata = lower views & value Cloud Services • Efficient pay-as-you-go services • Consistent & standardised APIs • Secure, agile + globally scalable
5. Market Consumer Entertainment Delivery Curated • Human-powered content curation • Skilled & experienced editors • Audience & demographic knowledge Discovery • User-driven content discovery • UI / UX search, display & presentation • Advanced search: Voice & conversational Recommendations • Algorithmically-driven recommendations • Metadata paired with detailed user profiles • Fragmented / platform specific technology
6. Market Accurate, Clean, Consistent Metadata Editorial Metadata • “Traditional” editorial metadata • Genres, descriptions, synopses’ • Awards, contributors, ratings • Translations / localisations Video Intelligence • AIML-Generated metadata • Insights: Moods, keywords, tags, emotions • Content-aware recognition / categorisation • Automated / supply chain
7. Market Metadata Mapping Human Curation User Discovery Algorithms Editorial Metadata Video Intelligence
8. Enhance + Enablement Planning Video + Audio Management Infra Cloud Value Chain: 2nd Generation
9. Infra Cloud Value Chain: 2nd Generation Rights + Scheduling Monetisation Analytics Post-Production MAM + Archive Supply Chain Management Transform Content
 Creation + Ingest Linear Playout OTT D2C Consulting Partners AI + ML
10. Infrastructure Metadata Issues Metadata Infrastructure • Data shoehorned into legacy systems • Fragmented systems & data location • Independent regional catalogues • Substantial data task duplication • Not standardised, optimised or available • Inconsistent & Inaccurate Data Records Rights Management Catalogue / Inventory. Scheduling Linear & Non-Linear. Spreadsheets Rights, Data, Scheduling. Homegrown Systems Bespoke Monoliths.
11. Data Problem Scope “In large companies more than 25% of critical data is inaccurate or incomplete. The annual cost per bad data record is $100. Poor data quality costs the typical enterprise company at least 15% of revenue. 20% is likely better estimate. For insurance purposes, the estimated cost of bad data is is 17.5% of net revenue. Bad data cost around 20% of revenues / operating budget.
12. Data Non-financial Impact Loss of Reputation Missed Opportunities Higher-risk Decision Making Inaccurate Statements Task + Process Duplication Inconsistent View of Data Lower-quality User Experience Increased Workload Decreased Output
13. Meta Accurate, Clean, Consistent Metadata Editorial Metadata • “Traditional” Editorial Metadata • Genres, Descriptions, Synopsis’ • Awards, Contributors, Ratings • Translations / Localisations Video Intelligence • AIML-Generated Metadata • Insights: Moods, Keywords, Ratings • Content Aware Recognition / Categorisation • Automated / Supply Chain Metadata Assets • Images: Poster artwork, stills, headshots • Videos: Trailers, scenes, supplemental • Attachments: Shot lists, scripts, fonts • Games: Executable builds
14. Infrastructure Cloud Value Chain Issues Systems Integration • Traditional Integration Layers • Development Resource • On-Prem + Cloud Mixture • Niche & Costly Development • Complex & Slow Deployment Integration Layers ESBs, Messagehubs. Bespoke Development Purpose-built code. API Gateways Cloud Integrations. Manual / None Copy & Paste.
15. Meta Data Cloud Platform + Edge Gateway Content Supply Chain Meta Data Cloud • Data aggregation and delivery at scale • Secure data cleansing & manipulation • Enable continuous discovery & increase consumption, sales & value Meta API Gateway • Systems integration by configuration • Frictionless UI-based API management • Enables rapid build & delivery
16. Meta Platform Architecture
17. Meta Automated Metadata Enrichment
18. Metadata Traditional Attributes
19. Metadata Extraction Adult Content Detection Automated Transcription Language Detection + Translation Automated Segmentation Transcode + DRM Text Comprehension Conversational Interfaces Serverless Computing Deep Learning Meta Video Intelligence Capabilities
20. Meta Catalogue Usage Types Originals Acquired Acquired Originals Internal Catalogue • Content Catalogue Management • Studios, Production Companies • Rights Holders Inventories Acquired Catalogue • Acquisition Catalogue Management • Broadcasters & Platform Owners • Titles for Distribution Combination • Internal & Acquired Catalogues • Content Creators & Channel Operators • Platform Operators
21. Meta + Cloud Services Assisted Compliance • Use image recognition + transcribe • Define moderation categories & rules • First-pass compliance check-list for review IMF Metadata Mastering • UI for IMF MD Management • Single master video, audio & subtitles • Compliance & regional edits as data Storage Class Management • Object lifecycle management • Configuration of storage rules • S3 to Glacier rules Intelligent Rec. & Discovery • Video intelligence metadata • Detailed view of content descriptors • Drive improved user experience Sponsorship + Ad Placement • Video intelligence metadata • Log of products & brands within title Media & Ent. API Standard • Industry standard API definition • As per banking & healthcare APIs
22. Meta Background AWS Activate • Support programme for start ups • Selected by AWS for inclusion • Shared press & network access AWS Partner Network • AWS Technology & Consulting Partners • Business, sales & marketing support • Expert technical support & training IBC & NAB • 2018 IBC Innovation Awards Finalist • NAB & AWS - Top 1% Partners • 2019 NAB Product of the Year
23. Live Platform Native Cloud Registration Forgotten Password React Framework Discovery Window Recent Activity Preview Headers Search Filter Elastic Search Indexing EIDR Link-Through Origination Data Lists + Standards Mapping Descriptors Classification Age Guidance Certifications URLs Supply Chain IDs Alternate IDs Regional Metadata Multi-Language Live Platform Demonstration Cast and Crew 
 Rights Capabilities API + Manual Control Images Linkage 
 Assets + MAM Orchestration Workflow Notifications Send to AI
 AI+ML Data Proxy Generation Accurate Player Running Orders Alternate Running Orders Native EIDR Integration Matching
 Registration Attribute Inheritance Intelligent Parenting 
 Auto-Generated URLs Bulk Create Background Process
 Game Collections Localisation Ordering Bulk Asset Generation
24. Meta Application
25. Meta Application
26. Meta Application
27. Meta Application
28. Meta Application
29. EIDR Match, Registration & Inheritance
30. Platform Selections Curation & grouping of content lineups for customer swimlanes. Title Collections Groups of Titles for scheduling & downstream delivery. Localisation Orders Arrange content for subtitling, dubbing & translation orders. Asset Creation Bulk create Asset Placeholders
 in Asset Management Systems. Feature Collections
31. Feature Collections
32. Feature Collections
33. Feature Collections
34. Feature Localisation Ordering
35. Feature Localisation Ordering
36. Feature Localisation Ordering
37. Feature Localisation Users +
38. Feature Embedded Accurate Player
39. API Gateway Discovery APIs
40. API Gateway Image APIs +
41. API Gateway Configuration +
42. Feature Credits + isni
43. Additional Reference: Wrap Up
44. Good Design User Happiness & Efficiency UX for Productivity • Productivity increase up to 300% • 55% less training required • Significant ongoing cost savings
45. Legacy
46. Legacy
47. Legacy
48. User Feedback TV Attribute Inheritance
49. User Feedback Background Processes
50. Feature Assets, Components, Workflow Notifications & AI Users • Workflow Notifications AI • Asset Orchestration
51. Meta AI Orchestration Meta Creates placeholders +
 triggers export workflow MAM Configured asset / proxy export to API AI Services AI Services Content is processed + Metadata delivered back to Meta
52. Feature Keywords, Celebrities & Moderation AI Metadata • Labels • Keywords
 • Emotions
 • Insights
 • Confidence Ratings
 • Timestamps
 • Celebrities
 • Moderation / NSFW
53. PoC Credit Extraction AI Metadata • AI / OCR • Extract Credits
 • Logic / Rules
 • Ingest
54. Meta Connect
55. Sales & Syndication Customer Access Spreadsheets • Complex & time-consuming • High probability of duplication / data errors • No automation / integration / workflow Rights Portal Access • Poor UI / EX & User Experience • Difficult to configure & update • No AIML Metadata, rich imagery, videos Bespoke Development • High cost to develop & maintain • Adherence to changing industry standards • Challenging to Integrate
56. Meta Sales & Syndication Portal Meta • Single & Configurable Catalogue • Rich Metadata & Assets • API Gateway Integrations Metadata Platform • High-level of detailed Metadata • Designed for technical & enterprise users • Aggregates Metadata for all Sources Customer Portal • Abstracted Subset Metadata • Designed like Consumer Experience • Configurable per Customer
57. Meta Access meta.live
58. Meta Connect Access metaconnect.live
59. Home Discovery Window
60. Home Collection Lineups
61. Home Discovery Populated
62. Home Expanded Movie Swimlane
63. Home Expanded TV Swimlane
64. Home Scheduled Lineups
65. Home Scheduled Lineups
66. Movie
 Hero
67. Movie
 Hero
68. TV Show
 Hero
69. TV Show
 Hero
70. Movies Catalogue
71. Movies Catalogue Filter
72. Movies Catalogue Filter
73. Movies Catalogue Filter
74. Search Default
75. Search Default
76. Home User Menu
77. Home User Account Management
78. Home User Selections
79. Home User Selections
81. Software + Infrastructure as a Service: Licensing
82. Meta Licensing Software + Infrastructure as a Service Tier 1 • Small Business Small Support + Infra, 1 x Env. Tier 2 • Medium Business Medium Support + Infra, 2 x Env. Tier 3 • Enterprise Gold Support + Infra, 3 x Env. 24 Months 36 Months 48 Months API Gateway API Architecture Configuration Meta Metadata Cloud Connect Sales & Syndication Portal Development Services Accelerated Feature Release, Bespoke Feature Development, Legacy Platform / Estate Integrations. Services Customer Characteristics Commitment Additional Capabilities X X Professional Services Data Cleansing, Copywriting, Record Preparation, Standardisation, Bulk Cleanse & Load, Business Analysis.
83. Additional Reference: Meta Team
84. Theodoros Moschos Server Side Developer Stanislav Lukasov Engineering Lead Liviu Cornita Cloud Infrastructure Jacky Wong API & Client Side Developer Colin Whitfield Operations & HR Lead Liam McCarthy Product Manager Rob Tucker Founder, CEO Shaun McCarthy General Manager Patrick McCarthy Data Governance Lead Andrew Holland Editorial Data Lead Gareth Joseph Workflow Specialist Gabriella Burroway Platform Test Manager Meta Team
85. Additional Reference: Architecture + Technology Stack
86. Meta AWS Architecture API Gateway RDS Elastic Beanstalk Elastic Search Internet Users 3rd Party Integrations S3 S3 CloudFront Public Subnet Private Subnet Virtual Private Cloud Meta UI Service Meta Record Service API Security Load Balancer EC2 Lambda
87. Meta Environments Virtual Private Cloud Public Subnet Connect Development .meta.qa Training .meta.training Live .meta.live Development .metaconnect.qa Training .metaconnect.training Live .metaconnect.live Private Subnet Development .meta.qa Training .meta.training Live .meta.live Development .metaconnect.qa Training .metaconnect.training Live .metaconnect.live Connect
88. Environments Simple Intuitive Platform Access www.client_name.meta.qa www.client_name.meta.training www.client_name.meta.live Development Environment Staging Training Environment Pre-Production Live Environment Production
89. Meta Technology Stack Javascript HTML5 CSS3 React Front End Node.js PHP Laravel MySQL Back End
90. Additional Reference: Cost Savings
91. Meta Customer Cost Savings £1.5M Legacy Systems 2 x Systems Depreciated Efficient Architecture 12 Months Direct Cost Savings + Efficiency Gains Resources Systems Support Ongoing User Training Direct Cost Saving + Happier Users, further non-direct costs savings, eliminated catalogue task duplication + further cost savings anticipated on scale.
92. Additional Reference: Market, Viewing & Voice
93. 144m US SVOD subscribers in 2018, increase from 92M 2016 Statista 52% 52% Middle East & North Africa YoY video subscriptions growth 2018 IHS Markit 546m WW SVOD subscribers by 2022, double 263m from 2016 Global SVOD Forecasts 10m Sub-Sah. Africa SVOD customer base by 2022, from 1.9M 2017 Digital TV Research $2.9b German VOD revenue by 2023, increase from $1.3B 2017 Goldmedia 5b hours 5b streaming hours viewed in Q1 2018, 114% YoY growth Conviva 265m Households worldwide with OTT subscription by 2022 Parks Associates $83b OTT Movie & TV episode revenue by 2022, from $37b 2016 Global OTT & Video Forecasts Market Viewing Behaviour + Cloud Adoption
94. 1b There were in excess of 1b voice searches in Q1 2018 Alpine.AI $601m Value of voice recognition industry by 2019 Technavio 50% Half of all searches will be voice searches by 2020 comScore 55% US Households with voice control by 2022, from 13% 2017 OC&C Strategy Consultants 41% Percent of voice searchers say it’s like talking to a friend Google 52% User have voice control in living room for entertainment Google 82% Percent of Amazon Echo owners subscribe to Amazon Prime GeoMarketing 65% Voice searchers can’t imagine going back to text UI search GeoMarketing Market Voice Search