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Landscape Analysis

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Avatar for Travis Kiefer Travis Kiefer
February 28, 2013
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Landscape Analysis

Avatar for Travis Kiefer

Travis Kiefer

February 28, 2013
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Transcript

  1. People who desire to meditate more need dummy-proof guidance because

    the current process feels inaccessible. Chris, Gail, Keryn, Travis Thursday, February 28, 13

  2. Stress Model Task Reaction Action Hamster Hustle Thoughtful Processing Thursday,

    February 28, 13

  3. • One Moment Meditation • Headspace • The Mindfulness App

    • Buddhify • Calm • The Now Landscape Analysis Thursday, February 28, 13

  4. Trends / NOI • More meditation apps regularly appearing •

    Some have high user demand • Some are too simplistic • Geared towards sleep Thursday, February 28, 13

  5. Opportunities • Better guidance and follow through • Puts together

    intentions, reminders, guided meditations • None have a strong social component Thursday, February 28, 13