2 and 2011/2012 combined, Yakima County, WA Yakima County Adults (local market poten.al) Yakima Herald Republic Yakima Herald Republic Online Combined Yakima Herald Republic Print + Online Gender Men 83,800 77% 29% 81% Women 86,400 64% 28% 65% Age 18 to 24 21,600 74% 44% 74% 25 to 34 27,500 66% 27% 69% 35 to 44 34,700 73% 28% 77% 45 to 54 27,800 75% 27% 76% 55 to 64 27,900 73% 27% 74% 65+ 30,700 70% 15% 72% Marital Status Married 98,700 72% 28% 73% Not Married 71,500 69% 30% 72% Race & Ethnicity White 114,000 72% 28% 73% Black/African-‐American 700 24% less than 1% 24% Asian or other 55,500 69% 30% 72% Spanish/Hispanic origin 63,600 64% 25% 67% Employment Employed (full or part-‐Rme) 98,000 75% 31% 78% EducaBon less than HS grad 26,500 70% 24% 70% HS grad or equivelant 67,200 66% 20% 70% College Educated 76,500 74% 38% 76% Home Ownership Own 124,800 71% 28% 74% Rent/other 45,400 70% 31% 70% Household Income HHI $30,000+ 115,900 73% 32% 76% HHI $40,000+ 85,900 72% 34% 76% HHI $50,000+ 68,500 76% 36% 78% HHI 75,000+ 40,100 70% 37% 73% HHI $100,000+ 22,500 71% 38% 74% Children Have children at home 79,800 75% 31% 77% Under age 2 16,100 70% 33% 73% Age 2-‐5 22,200 69% 33% 69% Age 6-‐11 39,100 74% 29% 74% Age 12-‐17 41,700 77% 29% 78% Yakima Herald Republic = unduplicated weekly print audience Yakima Herald Republic Online = visitors, past 30 days Combined Yakima Herald Republic Print + Online = unduplicated weekly print and online audience What target audiences does the YHR engage with every week? How to read: During a typical week, the YHR reaches 77% of all men in Yakima County. How to read: The YHR reaches home owners. 71% of home owners read the YHR during a typical week. REACH OF TARGET AUDIENCES
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