YHR and Real Estate

Transcript

1. The  Yakima  Herald  Republic  has  outstanding   reach  of  people  planning  to  buy  or  sell  a  home!   Our  quality  media  products  provide  what  you  need  for:  
2. Real  Estate  in  Yakima  county  is  a  thin  market.   A  very  specific  and  narrow  audience  of  people  are  in  the  market   to  buy  or  sell  a  home  at  any  given  =me.  
3. The  Yakima  Herald  Republic  reaches  more  consumers  than  any   other  local  media  in  Yakima  county.   Average  weekly  Yakima  Herald  Republic  audiences  and  the  highest  ranked  average  weekly  audiences   among  local  radio,  TV  and  cable  TV  sta=ons.   8,300   10,400   21,400   39,700   48,800   56,200   119,800   123,800   0   20,000   40,000   60,000   80,000   100,000   120,000   Late  Night  News  TV  -­‐  CBS  (KIMA,  ch.29)     Morning  Drive  FM  radio  staLon  -­‐  KXDD  FM   Morning  Drive  AM  radio  staLon  -­‐  KIT  AM   Prime  Time  TV  -­‐  CBS  (KIMA,  ch.  29)   YakimaHerald.com  avg.  month   Cable  TV    -­‐  History  Channel   Yakima  Herald  Republic  avg.  print  week   Yakima  Herald  Republic  avg.  print  +  online  week   Source:  Yakima  County,  2012  Scarborough  Report  Yakima/Pasco/Richland/Kennewick  R2,  (Fall  2011  -­‐  Fall  2012)   AUDIENCE  DEFINITIONS  (unduplicated  reach)   • YHR  Print,  YHR  Print  +  Online  =  average  7-­‐day  audience   • Cable  TV  =  largest  average  Sun.-­‐Sat.  audience   • YakimaHerald.com  =  avg.  monthly  unique  visitors   • Prime  Time  TV  =  largest  average  Mon.-­‐Fri.  8-­‐11  pm  audience   • Morning  Drive  Radio  =  largest  average  AM  &  FM  staLons   Mon.-­‐Fri.  6-­‐10  am  audience  
4. 9,800  Yakima  county  adults  use  a  Real  Estate  Agent  to   buy  or  sell  a  home  during  an  average  year.   That’s  6%  of  the  local  adult  populaMon.   Source:  Yakima  County,  2011  &  2012  Scarborough  Reports  Yakima/Pasco/Richland/Kennewick  R2,  (Fall  2010  -­‐  Fall  2012)   Among  this  specific   niche  audience:   80%   are  reading  the     Yakima  Herald   Republic  or  visiLng   YakimaHerald.com   every  week!   That’s  4  out  of  5  local   adults  who  need  a  real   estate  agent!   Base:  169,900  Yakima  county  adults  
5. The  Yakima  Herald  Republic  reaches  people  who  are   prime  for  buying  or  selling  a  home!   47%   70%   82%   83%   0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   Have  or  adopt  a  child   Be  married   Move  to  a  new  city  or  state   Change  jobs   Source:  Yakima  County,  2012  Scarborough  Report  Yakima/Pasco/Richland/Kennewick  R2,  (Fall  2011  -­‐  Fall  2012)   Yakima  Herald  Republic  Reach:  Percent  of  target  audience  who  read  the  Yakima  Herald  Republic  or    visit  YakimaHerald.com  during  an  average  week.   Plan  or  expect  to  do  in  the  next  12  mo.:   Yakima  Herald  Republic  Reach   Yakima  Herald  Republic  Reach   Yakima  Herald  Republic  Reach   Yakima  Herald  Republic  Reach  
6. 16,900  local  adults  view  online  real  estate  lisMngs   during  an  average  month.     That’s  10%  of  the  local  populaMon.   Source:  Yakima  County,  2011  &  2012  Scarborough  Reports  Yakima/Pasco/Richland/Kennewick  R2,  (Fall  2010  -­‐  Fall  2012)   Among  this  specific   niche  audience:   48%   are  visiLng   YakimaHerald.com   each  month   That’s  nearly  one-­‐half   of  adults  looking  for   online  real  estate   lis=ngs!   Base:  169,900  Yakima  county  adults   DID  YOU  KNOW:   The  YakimaHerald.com  audience  is  75%  more   likely  to  view  online  real  estate  lisLngs  than  the   overall  average  Yakima  county  populaLon