Healthcare Consumers and YHR

Transcript

1. Yakima County consumers will spend an estimated $372.8 million on medical services, supplies and prescription drugs this year. Healthcare HEALTHCARE 2013 Expenditure Estimate All Healthcare Spending $372 million Medical Services $170 million Prescription Drugs $187 million Medical Supplies $14 million Source: 2013 The Nielsen Company Consumer Buying Power Report, Yakima County
2. 2,900 2,900 6,500 7,300 10,100 10,300 11,200 13,700 14,500 20,200 22,200 25,100 29,400 42,300 52,000 92,000 0 25,000 50,000 75,000 100,000 125,000 Visiting home nurse Cosmetic surgeon Psychologist/counselor Any fee-paid weight loss program Family planning Physical therapist Foot doctor (Podiatrist) Skin doctor (Dermatologist) Cardiologist Chiropractor OB/GYN None Other specialist Eye examiner (Optometrist) Eye doctor (Ophthalmologist) Dentist 83% of local residents use healthcare specialists. Number of adults using medical specialist, past 12 mo: The Yakima Herald Republic reaches 76% of adults using medical specialists. (typical week, print & online reach) Healthcare - specialists Source: Yakima County, 2012 Scarborough Report Yakima/Pasco/Richland/Kennewick R2, (Fall 2011 - Fall 2012) Base: 170,200 Yakima County adults
3. 28,300 2,200 7,300 28,400 51,500 93,600 0 25,000 50,000 75,000 100,000 125,000 Other hospital KGH (Kennewick General Hospital) Kadlec Medical Center Sunnyside Community Hospital Yakima Regional Medical and Cardiac Center Yakima Valley Memorial Hospital 82% of local residents use hospital services. Number of adults using hospital, past 3 years: The Yakima Herald Republic reaches 72% of adults who use hospital services. (typical week, print & online reach) Healthcare - hospitals Source: Yakima County, 2012 Scarborough Report Yakima/Pasco/Richland/Kennewick R2, (Fall 2011 - Fall 2012) Base: 170,200 Yakima County adults
4. 41,400 3,750 3,100 15,300 17,200 36,000 36,700 0 25,000 50,000 Other type of health insurance None Military health insurance (CHAMPUS/ TRICARE) HMO (Health Maintenance Organization) Medicaid/public assistance/welfare PPO (Preferred Provider Organization) Medicare (Social Security health insurance program) 78% of local residents have health insurance Number of adults, by type of health insurance The Yakima Herald Republic reaches 77% of adults who have health insurance. (typical week, print & online reach) Health insurance – by type Source: Yakima County, 2012 Scarborough Report Yakima/Pasco/Richland/Kennewick R2, (Fall 2011 - Fall 2012) Base: 170,200 Yakima County adults
5. 2,100 2,400 16,400 22,000 27,600 10,600 57,400 0 25,000 50,000 Aetna CIGNA Group Health Cooperative Premera Blue Cross Regence Blue Shield United Healthcare Other provider 78% of local residents have health insurance. Number of adults, by health insurance provider The Yakima Herald Republic reaches 77% of adults who have health insurance. (typical week, print & online reach) Health insurance, by provider Source: Yakima County, 2012 Scarborough Report Yakima/Pasco/Richland/Kennewick R2, (Fall 2011 - Fall 2012) Base: 170,200 Yakima County adults
6. 9 out of 10 local residents use some type of medication throughout the year. Number of adults, by reason they use medication Medications Source: Yakima County, 2012 Scarborough Report Yakima/Pasco/Richland/Kennewick R2, (Fall 2011 - Fall 2012) Base: 170,200 Yakima County adults 44,500 15,800 3,800 1,000 37,800 22,700 14,200 67,700 32,300 38,700 13,600 18,600 59,300 0 25,000 50,000 75,000 Other reason Weight loss Quit smoking Impotence/erectile dysfunction (ED) High blood pressure Digestive disorder (acid reflux, ulcer, etc.) Diabetes Cold or flu Cholesterol Children's medicine Asthma Arthritis Allergies The Yakima Herald Republic reaches 73% of adults who use medications (typical week, print & online reach)
7. 18,000 12,500 700 14,000 2,400 4,400 8,200 8,900 13,800 19,500 27,400 32,300 0 25,000 Other drug store Other grocery store Other Internet site (such as drugstore.com, etc.) Other store Albertson's Shopko Fred Meyer Walgreens Bi-Mart By mail order Rite Aid Safeway 69% of local residents purchase prescription medications throughout the year. Number of adults, by where purchase is made The Yakima Herald Republic reaches 73% of adults who purchase prescription medications. (typical week, print & online reach) Prescription medication Source: Yakima County, 2012 Scarborough Report Yakima/Pasco/Richland/Kennewick R2, (Fall 2011 - Fall 2012) Base: 170,200 Yakima County adults
8. 46% of local residents purchase contacts or eyeglasses during the year. Number of adults buying contacts or glasses by retailer Eyeglasses & contact lenses Source: Yakima County, 2012 Scarborough Report Yakima/Pasco/Richland/Kennewick R2, (Fall 2011 - Fall 2012) Base: 170,200 Yakima County adults 1,500 1,700 12,300 64,700 0 25,000 50,000 Valley Vision Associates Valley Vision Clinic Walmart Optical Other source The Yakima Herald Republic reaches 74% of adults who purchase eyeglasses or contacts. (typical week, print & online reach)
9. Grocery store usually shops (household) Yakima Herald Republic Readers Yakima Herald Online Visitors Radio Listeners Top 5 AM Drive Stations TV Viewers Top 5 Prime Time Stations Use Medical Specialists 73% 30% 26% 40% Use Hospital Services 71% 29% 27% 40% Have Health Insurance 74% 29% 30% 43% Use Medications 71% 30% 29% 40% Purchase Prescription Drugs 70% 28% 28% 41% Purchase Eyeglasses and Contacts 72% 29% 36% 44% Source: Yakima County, 2012 Scarborough Report Yakima/Pasco/Richland/Kennewick R2, (Fall 2011 - Fall 2012) Yakima Herald Republic Readers: reach weekly print cume; YakimaHerald.com Visitors: reach avg. monthly visitors Radio: weekly cume reach of top 5 stations AM drive time ; TV: weekly cume reach of top 5 stations prime time. The Yakima Herald Republic reaches more healthcare consumers than any other local media! Healthcare Base: 170,200 Yakima County adults