16,700 17,000 23,400 32,700 38,000 38,100 42,500 64,100 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 Circus R&B/rap/hip-‐hop concert Toyota Center event Comedy club Jazz or Big Band concert Country music concert Rock concert Nightclubs Zoo Theme park Local Community Events Events outside of Yakima Casinos Events a)ended and places visited, past 12 months: Local consumers enjoy several entertainment venues, and casinos are a top choice. 64,100 Yakima county adults visit casinos during a typical year. Source: Yakima County, 2012 Scarborough Report Yakima/Pasco/Richland/Kennewick R2, (Fall 2011 -‐ Fall 2012)
year, and wineries are a popular des;na;on. 30,200 local adults visit wineries during a typical year. 7,900 9,300 11,900 21,300 21,700 30,200 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Symphony concert, opera, etc. Dance or ballet performance Art museum Other museum Live theater Winery Events a)ended and places visited, past 12 months: Source: Yakima County, 2012 Scarborough Report Yakima/Pasco/Richland/Kennewick R2, (Fall 2011 -‐ Fall 2012)
both inside and outside of Yakima county. 42,500 local adults visit places and a)end events like sports games and races outside of Yakima county during a typical year. 42,500 2,200 2,300 2,600 5,200 7,600 10,500 13,700 20,700 38,100 47,700 0 10,000 20,000 30,000 40,000 50,000 60,000 Events Outside Yakima Tri-‐Ci]es Fever arena football game Tri-‐Ci]es Hydroplane Races Tri-‐City Americans hockey game Motorsports event Sea`le Seahawks football game Ellensburg Rodeo College sports event Sea`le Mariners baseball game Local Community Events High school sports event Events a)ended and places visited, past 12 months: Source: Yakima County, 2012 Scarborough Report Yakima/Pasco/Richland/Kennewick R2, (Fall 2011 -‐ Fall 2012)
Each week we reach more consumers than any other local media who: • Go to Casinos • Visit Wineries • A`end Arts & Cultural Venues • A`end Entertainment Events • Go to Spor]ng Events The Yakima Herald Republic reaches 87% of local entertainment seekers every week In print and online Source: Yakima County, 2012 Scarborough Report Yakima/Pasco/Richland/Kennewick R2, (Fall 2011 -‐ Fall 2012)
Republic Yakima Herald Online Top 5 AM Drive Radio Stations Top 5 Prime Time TV Stations Arts & Cultural Venues Art museum 73% 42% 21% 46% Dance or ballet performance 77% 28% 33% 64% Live theater 77% 41% 37% 57% Symphony concert, opera, etc. 77% 39% 31% 57% Winery 80% 32% 30% 62% Entertainment Venues Casino 78% 38% 32% 56% Circus 53% 7% 35% 47% Comedy club 70% 44% 36% 49% Country music concert 83% 46% 36% 75% Jazz or Big Band 81% 34% 38% 48% Local Community Event 74% 42% 28% 51% Nightclub 69% 28% 29% 41% R&B/rap/hip-‐hop concert 79% 46% 34% 7% Rock concert 74% 43% 31% 66% Theme park 77% 19% 34% 43% Zoo 75% 39% 24% 37% Events outside of Yakima 85% 41% 31% 57% Local Community Events 74% 42% 28% 51% Yakima Herald Republic Readers: weekly print cume reach; YakimaHerald.com Visitors: avg. monthly visitors reach Radio: weekly cume reach of top 5 staJons AM drive Jme ; TV: weekly cume reach of top 5 staJons prime Jme. Source: Yakima County, 2012 Scarborough Report Yakima/Pasco/Richland/Kennewick R2, (Fall 2011 -‐ Fall 2012)
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