YHR and Events and Entertainment

Transcript

1. 3,500   4,600   4,900   7,800   12,900   16,700   17,000   23,400   32,700   38,000   38,100   42,500   64,100   0   10,000   20,000   30,000   40,000   50,000   60,000   70,000      Circus      R&B/rap/hip-­‐hop  concert      Toyota  Center  event      Comedy  club   Jazz  or    Big  Band  concert      Country  music  concert      Rock  concert   Nightclubs      Zoo      Theme  park    Local  Community  Events      Events  outside  of  Yakima   Casinos   Events  a)ended  and  places  visited,  past  12  months:   Local  consumers  enjoy  several  entertainment  venues,  and   casinos  are  a  top  choice.     64,100  Yakima  county  adults  visit  casinos  during  a  typical  year.   Source:  Yakima  County,  2012  Scarborough  Report  Yakima/Pasco/Richland/Kennewick  R2,  (Fall  2011  -­‐  Fall  2012)  
2. Yakima  adults  go  to  many  arts  and  cultural  venues  each  year,   and  wineries  are  a  popular  des;na;on.     30,200  local  adults  visit  wineries  during  a  typical  year.   7,900   9,300   11,900   21,300   21,700   30,200   0   5,000   10,000   15,000   20,000   25,000   30,000   35,000      Symphony  concert,  opera,  etc.      Dance  or  ballet  performance      Art  museum      Other  museum      Live  theater      Winery   Events  a)ended  and  places  visited,  past  12  months:   Source:  Yakima  County,  2012  Scarborough  Report  Yakima/Pasco/Richland/Kennewick  R2,  (Fall  2011  -­‐  Fall  2012)  
3. Local  adults  enjoy  many  live  sports  events  throughout  the  year,   both  inside  and  outside  of  Yakima  county.   42,500  local  adults  visit  places  and  a)end  events  like  sports  games  and  races  outside   of  Yakima  county  during  a  typical  year.   42,500   2,200   2,300   2,600   5,200   7,600   10,500   13,700   20,700   38,100   47,700   0   10,000   20,000   30,000   40,000   50,000   60,000   Events  Outside  Yakima      Tri-­‐Ci]es  Fever  arena  football  game      Tri-­‐Ci]es  Hydroplane  Races      Tri-­‐City  Americans  hockey  game      Motorsports  event      Sea`le  Seahawks  football  game      Ellensburg  Rodeo      College  sports  event      Sea`le  Mariners  baseball  game    Local  Community  Events      High  school  sports  event     Events  a)ended  and  places  visited,  past  12  months:   Source:  Yakima  County,  2012  Scarborough  Report  Yakima/Pasco/Richland/Kennewick  R2,  (Fall  2011  -­‐  Fall  2012)  
4. The  Yakima  Herald  Republic  delivers   your  target  audience!   Each  week  we  reach  more   consumers  than  any  other   local  media  who:   •  Go  to  Casinos   •  Visit  Wineries   •  A`end  Arts  &  Cultural  Venues   •  A`end  Entertainment  Events   •  Go  to  Spor]ng  Events   The  Yakima  Herald   Republic  reaches  87%   of  local  entertainment   seekers  every  week   In  print  and  online   Source:  Yakima  County,  2012  Scarborough  Report  Yakima/Pasco/Richland/Kennewick  R2,  (Fall  2011  -­‐  Fall  2012)  
5. Events Attended / Places Visited last 12 months Yakima Herald Republic   Yakima Herald Online   Top 5 AM Drive Radio Stations   Top 5 Prime Time TV Stations   Arts  &  Cultural  Venues   Art  museum   73%   42%   21%   46%   Dance  or  ballet  performance   77%   28%   33%   64%   Live  theater   77%   41%   37%   57%   Symphony  concert,  opera,  etc.   77%   39%   31%   57%   Winery   80%   32%   30%   62%   Entertainment Venues   Casino   78%   38%   32%   56%   Circus   53%   7%   35%   47%   Comedy  club   70%   44%   36%   49%   Country  music  concert   83%   46%   36%   75%   Jazz  or  Big  Band   81%   34%   38%   48%   Local  Community  Event   74%   42%   28%   51%   Nightclub   69%   28%   29%   41%   R&B/rap/hip-­‐hop  concert   79%   46%   34%   7%   Rock  concert   74%   43%   31%   66%   Theme  park   77%   19%   34%   43%   Zoo   75%   39%   24%   37%   Events  outside  of  Yakima   85%   41%   31%   57%   Local  Community  Events   74%   42%   28%   51%   Yakima  Herald  Republic  Readers:    weekly  print  cume  reach;  YakimaHerald.com  Visitors:  avg.  monthly  visitors  reach   Radio:  weekly  cume  reach  of  top  5  staJons  AM  drive  Jme  ;  TV:  weekly  cume  reach  of  top  5  staJons  prime  Jme.     Source:  Yakima  County,  2012  Scarborough  Report  Yakima/Pasco/Richland/Kennewick  R2,  (Fall  2011  -­‐  Fall  2012)  
6. Events Attended / Places Visited last 12 months Yakima Herald Republic   Yakima Herald Online   Top 5 AM Drive Radio Stations   Top 5 Prime Time TV Stations   Sports  Events   College  sports  event   93%   47%   47%   65%   Ellensburg  Rodeo   93%   29%   26%   54%   Events  outside  of  Yakima   85%   41%   31%   57%   Motorsports  event   92%   33%   11%   72%   Sea`le  Mariners  baseball  game   90%   47%   36%   66%   Sea`le  Seahawks  football  game   88%   44%   49%   49%   Toyota  Center  event   89%   31%   23%   21%   Tri-­‐Ci]es  Fever  arena  football  game   53%   0%   0%   22%   Tri-­‐Ci]es  Hydroplane  Races   78%   21%   22%   49%   Tri-­‐City  Americans  hockey  game   85%   0%   12%   88%   Tri-­‐City  Dust  Devils  baseball  game   69%   69%   69%   48%   Yakima  Herald  Republic  Readers:    weekly  print  cume  reach;  YakimaHerald.com  Visitors:  avg.  monthly  visitors  reach   Radio:  weekly  cume  reach  of  top  5  staJons  AM  drive  Jme  ;  TV:  weekly  cume  reach  of  top  5  staJons  prime  Jme.     Source:  Yakima  County,  2012  Scarborough  Report  Yakima/Pasco/Richland/Kennewick  R2,  (Fall  2011  -­‐  Fall  2012)