2 and 2011/2012 combined, Yakima County, WA All Yakima County Adults Yakima Herald Republic Audience Yakima Herald Republic Online Audience YHR Print & Online Audience % % % % Gender Men 49% 54% 50% 55% Women 51% 46% 50% 45% Age 18 to 24 13% 13% 21% 13% 25 to 34 16% 15% 16% 15% 35 to 44 21% 21% 21% 22% 45 to 54 18% 18% 18% 18% 55 to 64 15% 16% 15% 15% 65+ 18% 17% 9% 17% Marital Status Married 58% 59% 56% 58% Not Married 42% 41% 44% 42% Race & Ethnicity White 67% 68% 66% 68% Black/African-‐American less than 1% less than 1% less than 1% less than 1% Asian or other 33% 32% 34% 32% Spanish/Hispanic origin 37% 35% Employment Employed (full or part-‐Rme) 58% 61% 62% 62% EducaAon less than HS grad 16% 16% 13% 15% HS grad or equivelant 40% 37% 27% 38% College Educated 45% 48% 60% 47% Home Ownership Own 73% 74% 71% 74% Rent/other 27% 26% 29% 26% Household Income HHI $30,000+ 68% 71% 76% 72% HHI $40,000+ 51% 51% 60% 53% HHI $50,000+ 40% 43% 51% 43% HHI 75,000+ 24% 23% 30% 24% HHI $100,000+ 13% 13% 18% 13% Avg. HHI $56,159 $64,900 $56,400 Children Have children at home 47% 50% 51% 49% Under age 2 9% 9% 11% 10% Age 2-‐5 13% 13% 15% 13% Age 6-‐11 23% 24% 23% 24% Age 12-‐17 25% 27% 24% 26% Yakima Herald Republic = unduplicated weekly print audience Yakima Herald Republic Online = visitors, past 30 days Combined Yakima Herald Republic Print + Online = unduplicated weekly print and online audience AUDIENCE PROFILES What does our audience look like? What are the demos of our readers and visitors? How to read: YHR readers are home owners. 74% of our readers own their own home. How to read: Our online audience is family-‐oriented. 51% of our online visitors have kids at home.
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