TRUSTLESS Inc Long Term View

TRUSTLESS is a startup spin-off of the Trustless Computing Inititative, lead by Rufo Guerreschi, and by key world-class advisors, members and partners of the Trustless Computing Consortium, to pursue via equity funding in alternative to EU R&D public funding.

TRUSTLESS graduated on July 20th 2016 from the Berlin-based 2016 Hardware.co Acceleration program, sponsored by Siemens, Bosch and Deutsche Bahn.

TRUSTLESS is the fruit of 15-years of single-minded drive by Rufo Guerreschi to built technology and organizational paradgims to substantially realize the freedom and democracy potential of ICTs, by radically increasing the protection of online communcation civil rights, while increasing public safety and “constitutional” – no more no less – cyber-investigation capabilities.

TRUSTLESS unique IT security paradigms, and proposed Trustless Computing Certification Body, have been widely discussed and shared with the top world experts and EU officials, through our Free and Safe in Cyberspace event series in Brussels, New York, Brazil; including:Bruce Schneier, Bart Preneel, European Defence Agency Head of Information Superiority, Deputy EDPS, Vice-Chair of EU Parl LIBE Committee, Deputy Head of DG Connect Security and Trust, and many relevant others.

Transcript

1. Rufo Guerreschi | CEO – rufo@trustless.ai Delivering unimagined freedom and security to your digital life W W W . T R U S T L E S S . A I
2. We are building a 2mm-thin handheld device (CivicPod) and a TV-connected box (CivicBox) that will radically exceed the state- of-the art in the protection of the confidentiality and integrity of your communications; and then in the choice of content and quality of experience of your home entertainment. W W W . T R U S T L E S S . A I
3. Problem self-censorship data theft unwanted travel
4. A 2mm-thin handheld device for: rich-text & voice communications, password saving, one-time-password generator. User’s Phone CivicPod & CivicBox An hardware-secured wifi anonymization box, for metadata privacy Solution Dedicated bluetooth earphones Pod’s secure foldable keyboard charges both phone and Pod Custom CivicCase for mainstream phone CivicPod Included CivicPod Peripherals
5. Special Sauce 3. A Consortium with globally-unique high- assurance ICT expertises and open assets. 4. Free and Safe in Cyberspace event series in Brussels, New York, Brazil, to build demand. 1. Extreme security review relative to complexity, and fabrication oversight, of all critical HW, SW and processes. 2. Citizen-witness & citizen-jury based oversight processes. Networks Ideas
6. Rufo Guerreschi CEO The Team (1/2) CPU (Brazil) Maker of World’s only general-purpose publicly verifiable CPU, the 100-300Mhz Leon3/Sparc- based SCuP Fabrication Oversight (Germany) World’s largest Artificial Intelligence R&D center, by number of staff and external funds (owned by Airbus, Daimler, BMW, Google, Intel, Microsoft) OS (Germany) Makers of the leading high assurance FLOSS hypervisor/kernel with 3000 lines of source code. Fabrication* (Italy) The only independently-owned and economically-viable EU chip foundry, within the 60nm and 160nm capabilities. Not catering to military. Crypto EU leading academic R&D centerin crypto, quantum crypto and anonymizaiton technologies, lead by Bart Preneel. The Trustless Computing Consortium * Aggregated unique global R&D partners around the 4-15M€ Trustless Computing Initiative. * Brought valuation of EU largest planned media tech park, Open Media Park, from 3€ to 21M€. * Founded and lead an open source e- participation solutions firm for social orgs, that sold in 3 continents. * Lead EU sales of J2ME provisioning system till a 10M€+ sale to Telefonica in 2001 *exploring replacement following 6/2016 non-EU acquisition Technical members have signed binding MoU on license, patents and royalties. includes:
7. The Team (2/2) Artur Pylak CFO •  Leading market analysis expert at SSR LLC in cybersecurity, digital assistants and moveable autonoumous systems. •  Co-authored leading market and competitive reports in such domains (PDFs: 1, 2, 3 ). •  Formerly CFO at several startups. [Confidential/TDB] CTO & Chief Architect TBD COO •  Over 7 years of expertise in architecting successful high- assurance IT systems •  Designed ultra-high levels of assurance CPU or kernel/ hypervisors
8. Market & Competition Market Size Competition •  Cybersecurity market growth 2015-2020 in billion $ will be $75bn to $170bn. •  Forrester in 2014 predicted up to 180bn$ in opportunities for non-US based companies, offering better communication privacy after Snowden revelations. But no-one in the EU went all the way, and top customers rightly chose US as their least worst enemy. •  Of US citizens “61% say they feel they “would like to do more” about privacy. •  KPMG predicts “In 2016 we predict that organised crime groups will become increasingly selective in targeting high-net- worth individuals [13 million globally], corporate treasuries and commercial bank accounts”
9. Timeline & Business Model: Build up (M1-15) •  (M1-9) Build up the TrustLess Computing Base (TLCB), via a 1.5M€+ sub-contracting to the Consortium. •  (M3-6) Incorporate the Trustless Computing Consortium, and establish the Trustless Computing Certification Body and consolidate expert consensus on unique security paradigms/value with event series. •  (M6-12) Build up, via TRUSTLESS, the Pod and Box on top of TLCB. •  (M3-12) Security and UX review and audit by top IT security experts and ethical hackers, paid and volunteer. •  (M3-15) Enlarge the Consortium to include 3-4 large financial institutions and/or global mobile telcos, as either or both: •  (A) pre-procurement customers for internal top exec & staff communications; and •  (B) sales partners (banks also: one-time-password alternative to token, and ultra-confidential e- banking).
10. Timeline & Business Model: Go-to-Market (M10-21) •  (M 10-15) Sales Channel set up. CivicStores are setup in the city centers of Berlin, Paris, Brussels that provide for in-person authentication & initial training, and host servers (CivicRoom) and assembly (CivicLab). Channels Options: •  Sales Partners: CivicStores may be center-city branches of sales partners, with dual- branding; OR own “brick and mortar” branded stores. •  Marketing Partners: Via through co-marketing of high-net-worth individuals’ social clubs (such as Coockoo’s Next in SF). Booked only but picked up in person. Corporate discounts of 25-75%, to promote network effects. •  (M 15-21) Offering. 10.000 CivicPod+CivicBox unit pairs will be sold at 2-4.000€/pair to high-net-wort and very high-net-worth individuals, corporation and investigative media companies. •  (M 20) Break Even!
11. Question: Great! But …. how do we scale to tens of millions of customers ? Answer: Need to solve another big problem !
12. The very poor choice of content and user experience, on your home TV, compared to your smartphone The Big Problem (B)
13. 1. Add to the CivicBox: (A). Dual low-res front cameras and sensors for 3D fingertips tracking 2. Add to the CivicPod: (B). an off-the-shelf pen DVB-T2 tuner (A). An off-the –shelf Android phone w/FullHD (Hardware-secured anonymization chip) (B). Add a CivicRemote by matching a CivicPod with a hi-quality DVB-T2 remote The Solution to (B)
14. 3. And magically … you can use the CivicPod or the CivicRemote to “touch-control” your Android Mobile Account from your sofa
16. Market & Competition (B) Market Size Competition 2.2M Android apps No No No Yes 1.1BN Websites No No No Yes Local TV/Radio Apps No No No Yes •  (World-wide) The average time spent viewing video on mobile devices will grow yearly by 30% to 33 minutes per day, by 2018. Meanwhile viewing onfixed devices (Connected-TV, streamers, consoles, PC) will grow yearly 7% to only 18 minutes per day. By 2018, the mobile share of the 30bn$ video advertising market will have grown from 32% to over 50%. (Zenith Online Video Forecast 2016, Publicis Groupe) •  (US) In Q4 2015, on an average day, 56% of those aged 18-34 watched TV only via the TV, 14% watched only via a TV-connected device and 29% tuned in via both methods, according to the US research. The average person aged 18-34 spent two hours and 45 minutes daily watching live TV, and one hour and 23 minutes using TV-connected device. •  (US) BI Intelligence predicts market for TV- connected streamers and controls to grow from 200M to 350M€ by 2020 (Western Europe) Chromecast Apple TV Samsung TV CivicBox Digital TV HD No No No Yes Apps tens tens tens 2.2.M YouTube Yes Yes Yes Yes Why “cast screen” feature on Apple TV and ChromeCast is highly impractical and nearly never used? 1.  You cannot use your phone while viewing. 2.  Phone quickly heats up and battery gets drained 3.  HD video is often choppy as it uses Wifi, and latency is high for gaming.
17. Month 16 -21 Build up of entertainment offering - Build Minimum Viable Product of the entertainment-feature of Pod and Box, and CivicRemote - Incorporate the Open TV Next Consortium. Function: governs the UX and priority of default apps in the CivicDongle platform. Governance: 33% by content providers based on viewer-minutes, 34% by users/audience; 33% technology providers. Prospective Full Members: -- Content Members, e.g. major linear and non-linear video content rights holder that ARE on Samsung TV, Chromecast, etc., but want to increase they negotiating power towards them; or ARE NOT on them, such as nearly all global/EU/Italian Android mobile video apps (!) and android game, and most local and national TV content producers; server-side-only AI digital assistants/ chatbots seeking unique privacy–based competitve edge (e.g.Viv.ai) -- Sales partners (mobile or fixed telcos and/or national and local broadcasters), Month 21-27 Wide-market roll-out security+entertainment Around 200-700K Pod+Box unit pairs are sold through monthly lease plans, with 100€ sign-up fee, through sales partners (mobile telcos and/or banks) (A) to global corporations as a security-only, unique software with MDM, special software and physical design features; (B) to premium consumers via 15€-40€/month plans and add-on devices: Security-only, Entertainment-only; (iii) Security + Entertainment. Aggressive group discounts will promote network effects. Timeline & Business Model: Mass-market (M16-27)
18. Financials
19. Funding Funding Sought: 3M€ (or 1.7M€ for a go-to-market w/out voice features) Stage: Round-A (closing 11/2016) Location: To be incorporated in Berlin, Bay Area or Rome. Bootstrapping: 250-350K€ by founder & Consortium partners
20. Month 36- Trustless for high-volume critical AI: Problem Makers of moveable high-volume civilian autonomous systems (e.g. robots, drones, cars, digital assistants) are seeking to lower by orders of magnitude the risk of concurrent remote hacking of thousands of product units during operation, to achieve and sustain wide-market uptake and legal authorization for use in dense human environments. Solution Once established as the most trustworthy general-purpose computing base for confidentiality and integrity, the TRUSTLESS computing base, lifecycle and standards will be extended to include very-high availability. We’ll offer the OEM and value-added services for their deployment in their most critical deterministic sub-systems (e.g. firmware upgrade, connection, security monitoring). Long Term Opportunities
21. Rufo Guerreschi | CEO – rufo@trustless.ai Delivering unimagined freedom and security to your digital life W W W . T R U S T L E S S . A I