Incidental Sampling – Brief Description
Incidental sampling is a type of non-probability sampling in which participants are selected because they are easily available or encountered by chance during the research process.
Researchers select people who are convenient and accessible.
Participants are not selected through random sampling.
It is simple, quick, and less expensive.
It is useful when the researcher has limited time or resources.
However, the sample may not represent the entire population, which can limit the generalization of findings.
Example: A researcher wants to study students' reading habits and collects responses from students who happen to be available in the college library. Those students form an incidental sample.