building great music products: a beginner's guide for experts

Transcript

1. building great music products: a beginner’s guide for experts
2. about me •interactive designer (digital and physical) •singer, saxophonist, beatboxer (acapella nerd) introduction
3. about me •built products in education, science, health, and music for half of a decade ? ? introduction
4. warning •music is a crowded & tricky space to build in introduction
5. warning •music is a crowded & tricky space to build in •many constraints that are not your user’s problem introduction
6. the basics to building •start (no really, stop talking and just start) overview
7. the basics to building •start (no really, stop talking and just start) •build overview
8. the basics to building •start (no really, stop talking and just start) •build •iterate overview
9. the basics to building •start (no really, stop talking and just start) •build •iterate •move on overview
10. •ask yourself what you want and then work backwards start what?
11. •something that solves a definable problem or thrills and delights start what?
12. what? •definable problem: start •i want a way to pick a drink that goes well with what i’m listening to.
13. what? •definable problem: start •i want a guide to know if my dress is too short.
14. what? •thrills & delights: start •i want a JARULE song auto generated based on how thug and emotional i am feeling.
15. what? •thrills & delights: start •i want rob thomas to tell me when it’s 3am.
16. who? •“don’t see the world as a market, but rather a place that people live in — you are designing for people, not machines.” -red burns start
17. who? •“don’t see the world as a market, but rather a place that people live in — you are designing for people, not machines.” -red burns start •who are you designing for?
18. who? •“don’t see the world as a market, but rather a place that people live in — you are designing for people, not machines.” -red burns start •who are you designing for? •test with real people, often, and early
19. •“aka: do you give a Shit + can you get others to give a Shit.” - dave mcclure start why?
20. •“aka: do you give a Shit + can you get others to give a Shit.” - dave mcclure start why? •do you give a Shit = is this something you deeply care about?
21. •“aka: do you give a Shit + can you get others to give a Shit.” - dave mcclure start why? •do you give a Shit = is this something you deeply care about? •can you get others to give a Shit = is this something others deeply care about?
22. start why? •building things is difficult, time-consuming, and expensive. •definable goal = north star •fuel = care
23. start how? •“the biggest danger is not ignorance, but the illusion of knowledge.” -red burns
24. start how? •understand your landscape
25. start how? •understand your landscape •who else is doing something similar?
26. start how? •understand your landscape •who else is doing something similar? •have they been successful? failed? why?
27. start how? •what looks easy, is hard.
28. build K.I.S.S.
29. build K.I.S.S. •Keep It Simple, Stupid
30. build K.I.S.S. •the issues are usually not technical
31. build dream big, build small •have enough self-confidence to try new things
32. build dream big, build small •have enough self-confidence to try new things •have enough self doubt to question
33. build dream big, build small •have enough self-confidence to try new things •have enough self doubt to question •have enough self determination to keep building
34. build use existing tools •existing framework: bootstrap + ruby + sinatra + heroku
35. build use existing tools •existing framework: bootstrap + ruby + sinatra + heroku •existing prototyping: uxpin, omnigraffle, photoshop, post-its
36. build use existing tools •existing framework: bootstrap + ruby + sinatra + heroku •existing prototyping: uxpin, omnigraffle, photoshop, post-its •existing code: github (fork it!)
37. build use existing tools •existing framework: bootstrap + ruby + sinatra + heroku •existing prototyping: uxpin, omnigraffle, photoshop, post-its •existing code: github (fork it!) •existing people: recruit someone who’s done this
38. build use existing data •no one wants to dine at an empty restaurant -clay shirky
39. build use existing data •you’ll need data to fill the empty space of a new product
40. build use existing data •mtv artists / cmt artists •viacom owns lots of data / information •we source lots of data for our artist pages
41. build use existing data •echonest, amg, spotify, wikipedia, twitter, facebook (to name a few)
42. build use existing data •curation! •echonest, amg, spotify, wikipedia, twitter, facebook (to name a few)
43. build don’t wait, curate •wikipedia: asked professors to write articles
44. build •wikipedia: asked professors to write articles •imdb: database created from writing down info from the credits don’t wait, curate
45. build •wikipedia: asked professors to write articles •imdb: database created from writing down info from the credits •netflix: asked filmmakers to tag films with adjectives don’t wait, curate
46. build •wikipedia: asked professors to write articles •imdb: database created from writing down info from the credits •netflix: asked filmmakers to tag films with adjectives •spotify/beats: partners with curators for playlists don’t wait, curate
47. iterate •there is a constant juggling between the inherent contradictions of a management imperative of efficiency and the human reality of ambiguity and uncertainty prioritize
48. iterate •there is a constant juggling between the inherent contradictions of a management imperative of efficiency and the human reality of ambiguity and uncertainty prioritize •read: shit will go wrong, scope will change, and users will poke holes in your beautiful precious product
49. iterate •there is a constant juggling between the inherent contradictions of a management imperative of efficiency and the human reality of ambiguity and uncertainty prioritize •read: shit will go wrong, scope will change, and users will poke holes in your beautiful precious product •be ok with taking risks, making mistakes, and letting go
50. move on keep reinventing •stay fresh •think outside the box •timing is key…try again (friendster, anyone?)
51. application product basics + mtv artists & cmt artists •making $, paying $
52. application product basics + mtv artists & cmt artists •making $, paying $ •(we already do these)
53. application product basics + mtv artists & cmt artists •move on:
54. application product basics + mtv artists & cmt artists •move on: •stay fresh (responsive)
55. application product basics + mtv artists & cmt artists •move on: •stay fresh (responsive) •think outside the box (artists can edit)
56. application product basics + mtv artists & cmt artists •move on: •stay fresh (responsive) •think outside the box (artists can edit) •timing is key…try again (not our first rodeo)
57. application product basics + mtv artists & cmt artists •start
58. application product basics + mtv artists & cmt artists •start •what: a place for fans and artists to connect. •what strengths do we have that we can offer to artists? (eyeballs, tv, opportunities, highlights)
59. application product basics + mtv artists & cmt artists •start •what: a place for fans and artists to connect. •who: mtv, vh1, cmt audiences
60. application product basics + mtv artists & cmt artists •start •what: a place for fans and artists to connect. •who: mtv, vh1, cmt audiences •why: because we are a global music brand
61. application product basics + mtv artists & cmt artists •start •what: a place for fans and artists to connect. •who: mtv, vh1, cmt audiences •why: because we are a global music brand •how: reinvent what we have + let artists help
62. application product basics + mtv artists & cmt artists •build •dream big, build small: agile/lean dev
63. application product basics + mtv artists & cmt artists •build •dream big, build small: agile/lean dev •use existing tools/data: topspin, echonest
64. application product basics + mtv artists & cmt artists •build •dream big, build small: agile/lean dev •use existing tools/data: topspin, echonest •curate: production team
65. application product basics + mtv artists & cmt artists •iterate •built our own artist tools
66. application product basics + mtv artists & cmt artists •iterate •built our own artist tools •album premieres
67. application product basics + mtv artists & cmt artists •iterate •built our own artist tools •album premieres •partnered with spotify coming soon.
68. recap music is messy •users don’t care how they get content, they will go to the first place they can find it
69. recap music is messy •users don’t care how they get content, they will go to the first place they can find it •curation is king
70. recap music is messy •users don’t care how they get content, they will go to the first place they can find it •curation is king •solutions can come from strange places
71. recap music is messy •users don’t care how they get content, they will go to the first place they can find it •curation is king •solutions can come from strange places •art has always been valued for less than it should
72. recap want to know the future?
73. recap want to know the future? •ask a kid
74. thanks! get in touch •@lilyszajnberg • •lily.szajnberg@mtvstaff.com