Building Your Brand 101: How should a person be online?

A primer on creating your voice, mostly on Twitter, particularly for public health workers and advocates.

Transcript

1. Building Your Brand 101: How should we be online? APHA 2018 Annual Meeting and Expo Social Media Lab
2. Personal, professional, or both?
3. Personal, professional, or both? š What message do you want to send? š Who do you want to reach and engage with? š What does your professional life allow? š How much time do you have to spend on social media?
4. Build your brand: Bring people in š Words, words, words (but not too many!) š A picture’s worth a thousand š Let Twitter’s tools help you
5. Build your brand: Bring people in Bio tells you what I care about Pictures show off personality Images in tweets make them more visible
6. Build your brand: Build a community š Who do you want to engage with? š Who are the other experts in your field? š Follow them! š Interact with them!
7. Build your brand: Build a community Like! Follow! RT or quote RT!
8. Investing in time, investing in people š Can you automate? Sort of! š TweetDeck and Hootsuite
9. Investing in time, investing in people
10. When to engage, when to step back š It’s OK to not engage with sketchy accounts! š No photo š No/few followers š Saying iffy/terrible things š What to do if someone says something incorrect and/or terrible š Use your best judgment š You can mute or block š You can report
11. Hungry for more? š www.apha.org/news-and-media/social-media š Building Your Brand 201: Maintaining your voice across platforms š https://www.salesforce.com/blog/2017/03/20-social-media-best- practices-for-businesses.html @APHALindsey