Building Your Social Brand 201: Maintaining your voice across platforms

Once you're confident on one platform, how can you keep your followers engaged across platforms? We talk best practices and ways to get more bang for your social buck (and also: when to invest!).

Transcript

1. Building Your Social Brand 201: Maintaining your voice across platforms APHA 2019 Annual Meeting and Expo Social Media Lab
2. Should I post the same stuff on every platform?
3. Should I post the same stuff on every platform?
4. Should I post the same stuff on every platform? šDiversify your messages šSame tone, similar (but not exact) posts šKnow what your audiences want šMake it accessible
5. Diversify your messages
6. Same tone, similar (but not exact) messages
7. Know what your audiences want š Twitter — quick convos and links (can also thread) š Facebook — shareables, calls to action š Instagram — images first, links only in bio (and probably not getting many clicks) š Blogs — where you can be a little more detailed (not long-winded!) Most of all: BE A HUMAN BEING
8. Make it accessible š Adding alt text makes your message available to everyone!
9. How do we know if it works? (Analytics, baby!)
10. How do we know if it works? (Analytics, baby!) š Trackable links will let you know if people are taking action!
11. When does it make sense to spend? š When you want to do A/B testing š When you want to reach a much broader audience š When you want to reach a specific audience š Staff staff staff (thoughtfully)!
12. How are we investing in social?
13. Hungry for more? š www.apha.org/news-and-media/social-media š https://www.salesforce.com/blog/2017/03/20-social-media-best- practices-for-businesses.html š https://blog.hootsuite.com/instagram-analytics-tools-business/ š https://www.debeaumont.org/news/2019/personal-branding-for- public-health-professionals/