Building Your Social Brand 101: How should we be online?

A quick breakdown of best practices for people who HAVE a social media account, but aren't sure how to use it.

Transcript

1. Building Your Social Brand 101: How should we be online? APHA 2019 Annual Meeting and Expo Social Media Lab
2. Personal, professional, or both?
3. Personal, professional, or both? šWhat message do you want to send? šWho do you want to reach and engage with? šWhat does your professional life allow? šHow much time do you have to spend on social media?
4. Build your brand: Bring people in šWords, words, words (but not too many!) šA picture’s worth a thousand šLet Twitter’s tools help you
5. Build your brand: Bring people in Pictures show off personality Bio tells you what I care about Tweets with images help your messages stand out!
6. Build your brand: Bring people in Pictures show off personality Bio tells you what we care about Tweets with images help your messages stand out!
7. Build your brand: Build a community šWho do you want to engage with? šWho are the other experts in your field? šFollow them! šInteract with them!
8. Build your brand: Build a community • Like and retweet! • Follow! • Quote tweet or respond!
9. Investing in time, investing in people šCan you automate? Sort of! šTweetDeck and Hootsuite are your friends
10. Investing in time, investing in people
11. When to engage, when to step back
12. When to engage, when to step back š It’s OK to not engage with sketchy accounts! šNo photo šNo/few followers šSaying terrible things š What to do if someone says something incorrect and/or terrible šUse your best judgment šYou can mute or block šYou can report
13. Hungry for more? š Building Your Brand 201: Maintaining your voice across platforms š Tuesday, 4:10 p.m., right here! š www.apha.org/news-and-media/social-media š https://www.salesforce.com/blog/2017/03/20-social-media-best- practices-for-businesses.html