Building Your Brand 201: Maintaining your voice across platforms

If you're already online, but not sure how to keep a cohesive (but never boring!) voice using different social media platforms, this is the talk for you! Geared particularly toward public health workers and advocates, but open to all comers.

Transcript

1. Building Your Brand 201: Maintaining your voice across platforms APHA 2018 Annual Meeting and Expo Social Media Lab
2. Should I post the same thing on every account?
3. Should I post the same thing on every account?
4. Should I post the same thing on every account? š Diversify your messages š Same tone, similar (but not exact) posts š Know what your audiences want
5. Diversify your messages
6. Same tone, similar (but not exact) posts
7. Know what your audience wants š Twitter — quick convos and links (can also thread but that’s not ideal) š Facebook — shareables, calls to action š Instagram — images first, links only in bio (and probably not getting many clicks) š Blogs — where you can be a little more detailed (not long-winded!)
8. How do we know if it works? (Analytics, baby!) š Use some built-in metrics š “Likes” only tell part of the story š Set up FB early š Hootsuite to track across platforms
9. When does it make sense to spend? š When you want to do A/B testing š When you want to reach a much broader audience š When you want to reach a specific audience š Staff staff staff (thoughtfully)!
10. Hungry for more? š www.apha.org/news-and-media/social-media š https://www.salesforce.com/blog/2017/03/20-social-media-best- practices-for-businesses.html š https://blog.hootsuite.com/instagram-analytics-tools-business/ @APHALindsey