20210731 - GEB Introduction

LINE Sponsor Booth Common Platform session by Can Fu @ COSCUP 2021
Event page: https://coscup.org/2021/zh-TW/venue

Transcript

1. GEB Introduction Can Fu / Engineering Team
2. LINE User Engagement Tool What is GEB? Global Event Bot (GEB) is an internal marketing platform specifically for our LINE family services. Our goal is to provide various marketing tools to support our family business to acquire customers, drive retention and conversion. We are designing more and more base on multi-channel and event reusable to saving engineer resources. Can not reuse in the future
3. 內容 內容 Potential Customers Acquisition Existing Customers Engagement LINE User Engagement Tool What is GEB?
4. Problems of Customize Campaign Resource Operation Flexibility Reusability LINE User Engagement Tool What is GEB?
5. Change anytime Reusable Trackable ZERO development LINE User Engagement Tool What is GEB? Global Support
6. Hong Kong Taiwan Singapore Indonesia Thailand Japan What is GEB? LINE User Engagement Tool 84 Official Accounts
7. • Attraction: Attract user with various type of events and marketing tools • Trigger: Auto complete the job and win incentives for users • Reward: User gets reward when complete the job • Report: Review and analyze the event performance for future improvement Report Attraction Trigger Reward What is GEB? LINE User Engagement Tool
8. • Attraction: Attract user with various type of events and marketing tools • Trigger: Auto complete the job and win incentives for users • Reward: User gets reward when complete the job • Report: Review and analyze the event performance for future improvement Report Attraction Trigger Reward What is GEB? LINE User Engagement Tool
9. • Attraction: Attract user with various type of events and marketing tools • Trigger: Auto complete the job and win incentives for users • Reward: User gets reward when complete the job • Report: Review and analyze the event performance for future improvement Report Attraction Trigger Reward What is GEB? LINE User Engagement Tool
10. • Attraction: Attract user with various type of events and marketing tools • Trigger: Auto complete the job and win incentives for users • Reward: User gets reward when complete the job • Report: Review and analyze the event performance for future improvement Report Attraction Trigger Reward What is GEB? LINE User Engagement Tool
11. • Attraction: Attract user with various type of events and marketing tools • Trigger: Auto complete the job and win incentives for users • Reward: User gets reward when complete the job • Report: Review and analyze the event performance for future improvement Report Attraction Trigger Reward What is GEB? LINE User Engagement Tool
12. Lucky Draw
13. Collect Card
14. Praise
15. Mission
16. Campaign Page
17. Digest Push Message
18. Wallet Tab
19. Tech Stack
20. Planning Meeting Demo / Retrospective Refinement Meeting Standup Meeting 3 weeks Sprint Cycle
21. Team Composition Frontend Developer Product Owner QA Engineer Scrum Master Designer Backend Developer Scrum Team
22. Team Activities Remote Working / Workshop
23. Team Activities Team Buildings
24. WE WANT YOU!
25. THANK YOU