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Android First (Keynote)

Android First (Keynote)

In the global election of mobile platforms, the world has spoken and it wants Android. So why is it still the tech world's second choice? Let's take an honest, no-holds-barred look at our industry’s greatest failure -- the phenomenon of the iOS-first launch -- and what it means for the past, present, and future of Android.

Lisa Wray

April 07, 2017
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  1. A
    NDROI
    D
    F I R S T Lisa Wray
    @lisawrayz
    Illustrations:
    Virginia Poltrack
    @VPoltrack

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  2. A
    NDROI
    D
    F I R S T
    Lisa Wray
    @lisawrayz
    Illustrations by Virginia Poltrack
    @VPoltrack

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  3. “Apple has only 15 percent of the global smartphone market”
    “Google’s Android, the most widely used smartphone
    operating system”
    “With WikiLeaks Claims of C.I.A. Hacking, How Vulnerable Is Your Smartphone?”
    New York Times, March 7, 2017 https://goo.gl/BQxfZR

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  4. “… the intensive C.I.A. effort was probably
    explained by the ‘popularity of the iPhone
    among social, political, diplomatic and
    business elites’” ...
    “With WikiLeaks Claims of C.I.A. Hacking, How Vulnerable Is Your Smartphone?”
    New York Times, March 7, 2017 https://goo.gl/BQxfZR

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  5. 2007

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  6. 2008

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  7. “A Brief History of Android Phones”, CNET https://goo.gl/oGCDL2

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  8. image: DroidLife https://goo.gl/Occmjx

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  9. “It’s Kind of Cheesy Being Green”, Paul Ford https://goo.gl/wgC6B3

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  13. Play Store: https://goo.gl/vGARwS

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  14. We've won the popular vote
    but lost the election
    "comScore Reports January 2016 U.S. Smartphone Subscriber Market Share", https://goo.gl/T3gUeV
    World with Countries and US, Canadian and Australian States - Multicolor by FreeVectorMaps.com
    China (71.4%)
    South Korea (71.4%)
    United States (52.8%)
    Europe (75.6%)

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  15. Why Android first?

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  16. Why Android first?
    SHARE THE COST
    INNOVATION
    -of-

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  17. Why Android first?
    ATTRACT
    TALENT

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  18. Why Android first?
    NOT HARDER
    JUST DIFFERENT
    BECAUSE IT'S

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  19. Why Android first?
    MAKE $$$

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  20. Why Android first?
    MAKE €€€

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  21. iOS
    Android

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  22. Android
    iOS

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  23. A bias in search of data
    Business Insider, https://goo.gl/EV3xZA

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  24. A bias in search of data
    Gizmodo, https://goo.gl/vxbqcB
    "...priced to move,
    not priced to be
    ogled at or
    aspired towards"
    [picture of homeless person redacted]

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  25. "The difference between Apple and Android
    isn't cheap versus quality. The distinction,
    rather, is 'cool' versus 'popular'."
    Rebecca Greenfield, “No, Android Is Not Just For Poor People”
    The Atlantic, Jan 22, 2013 https://goo.gl/jFl6hi

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  26. CLAIM: FACT:
    The average Android
    user produces less
    revenue than
    an iOS user
    There are almost
    6x as many
    Android users.

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  27. The silent majority
    STANDS WITH
    ANDROID

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  28. #MAAGA
    #MAAGA
    Make Android Apps
    Great Again!
    Make Android Apps
    Great Again!
    Make Android apps
    great (again)

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  29. I WANT YOU
    I WANT YOU

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  30. A
    NDROI
    D
    F I R S T Lisa Wray
    @lisawrayz
    Illustrations:
    Virginia Poltrack
    @VPoltrack

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