Beyond Emotion and Cognition

@lmjabreu Hello

@lmjabreu Luis @lmjabreu

@lmjabreu Experience Designer and developer

@lmjabreu Beyond Emotion

@lmjabreu Beyond Cognition

@lmjabreu There

@lmjabreu is

@lmjabreu Empathy

@lmjabreu Not Empathic Design

@lmjabreu Responsibility

@lmjabreu Help People

@lmjabreu Design for People

@lmjabreu Not Businesses

@lmjabreu Because

@lmjabreu Not Every Solution

@lmjabreu Requires a Credit Card

@lmjabreu The Cure for Depression

@lmjabreu Isn’t Always a Pill

@lmjabreu The Cure for Exhaustion

@lmjabreu Isn’t a Coffee

@lmjabreu We Need to Break Our Mental Models

@lmjabreu We Need to Remember that

@lmjabreu If You’re Paid to Create an App

@lmjabreu You Will Create An App

@lmjabreu Regardless of the Problem

@lmjabreu Cultural Issues Exist ( money-based economy, fear of unemployment
)

@lmjabreu We Can Help  Destroy the World I'll tell you
how

Taylor & Bobbi

@lmjabreu "The 22-year-old cried all night on a friend's couch."
— WSJ

@lmjabreu "I felt like someone had hit me in the
stomach with a bat" — Bobbi

janedoe12

Catherine Janeway on Facebook

@lmjabreu "I'm just glad I live in a state where
it'd be illegal to ﬁre me, somehow I didn't think through the potential consequences of G+ embedding itself ever deeper into stock Android stuff." — Jane Doe

@lmjabreu Design For Social Responsibility examples ahoy!

@lmjabreu

@lmjabreu “Current Balance” doesn't tell the whole story. Answer the
question 'how much can I spend now?' — Simple

@lmjabreu (military agenda, world-improving)  wtfnasa.com

@lmjabreu

@lmjabreu "Software developers hold an exceptionally privileged place in society.
  …we fervently believe to whom much has been given, much is required." — &yet

@lmjabreu Jawbone UP offer insights  not pavlovian numbers

Insights

@lmjabreu - The data belongs to the user. We …
have an obligation to protect it and use it responsibly. ! - Data can only be collected with explicit user permission. … ! - User must have a mechanism to disable access and to request that any collected data be deleted. — UP API Documentation

@lmjabreu Nike+ data helps athletes know more - and do
more.    The Nike+ platform gives select partners access to the real activity data captured by the Nike+ FuelBand and Nike+ Running devices, used by millions of Nike+ users.

@lmjabreu Understand People for real

@lmjabreu Give What They Need but…

@lmjabreu Not What They Want status, competition, resource gathering

@lmjabreu pause

@lmjabreu So Why Does This Happen?

@lmjabreu Animals because we are

@lmjabreu We're not rational

@lmjabreu We're not emotional

@lmjabreu We're a delicate mix of both

@lmjabreu We're Not Evil or have are wolves to each
other

@lmjabreu Conditioning culture, habitat, interactions

@lmjabreu Cognitive Biases

@lmjabreu 94+ Decision Making Biases

@lmjabreu 25 Social Biases

@lmjabreu 52 Memory Biases

@lmjabreu And more ;( like optical illusions, chatty body

@lmjabreu But we're amazing really

@lmjabreu Because we're here.

@lmjabreu We're also not here spaaaaace!

@lmjabreu And… we are not or are we? But if
nothing exists, then surely…

@lmjabreu We're Smarter Than Our (primal) selves we can take
control, be aware

@lmjabreu To Sum It Up

@lmjabreu Get Real it's not just about idealism

@lmjabreu We Need Money and sometimes we have to compromise

@lmjabreu Don't Manipulate People

Don’t.

@lmjabreu COKE

@lmjabreu or that.

@lmjabreu Cognition and Emotion are great tools but…

@lmjabreu Purpose is King pretty please?

@lmjabreu Cognitive Science Backdoor use it responsibly ( fast food
restaurant exploit )

@lmjabreu We're GateKeepers

@lmjabreu Change doesn't happen overnight

@lmjabreu Boiling a frog for good or for worse

@lmjabreu Small innocent actions

@lmjabreu Mess things up

@lmjabreu Remember that.

@lmjabreu We need critical mass

@lmjabreu We need to remember how people are impacted

@lmjabreu Ethics are important to us as a society

@lmjabreu To cooperate and improve the world

@lmjabreu “[designer] will compromise up to a point but he
refuses to budge on design principles he knows to be sound. Occasionally he may lose a client, but he rarely loses the client's respect”    — Designing for People by Henry Dreyfuss

@lmjabreu Hope that doesn't come out as too unattainable but
as something you can act upon.

@lmjabreu Thanks You Are Not So Smart How Designers Destroyed
The World Click Here to Save Everything

Beyond Emotion and Cognition

Beyond Emotion and Cognition

More Decks by Luis Abreu

Other Decks in Design

Featured

Transcript