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Tweek @ Next12
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maatzel
May 13, 2012
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200
Tweek @ Next12
I spoke at Next12 about 'How are people watching TV, nowadays'
maatzel
May 13, 2012
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Transcript
How are people watching TV, nowadays?
x @tweek_tv @maatzel Get in touch
Massive Cost Reduction Emerging Ecosystems Increasing Consumption TV Industry is
in an early stage of a massive shift online
Inability of current players to keep up with customer wishes
,Restricting access to content is a bad business model in
the age of a global network that costs practically nothing to distribute on‘ Fred Wilson http://allthingsd.com/20120507/google-gets-deeper-into-the-content-business-by-putting-money-into-machinima/?mod=atdtweet
,Bundled TV will be the music album of the future.‘
Mark Suster
http://sweeneymath.blogspot.com/2011/02/angry-birds-geogebra.html&docid=Zqg7mfnyWIr9SM&imgurl=http://2.bp.blogspot.com/-7IfG3m0sHP4/TWaBC4QacnI/AAAAAAAAAPE/fgGSzqUYgDQ/s1600/AngryBirdsHD1q.jpg&w=1024&h=768&ei=37KnT4TPO4nGswatvOzKDg&zoom=1&iact=hc&vpx=532&vpy=270&dur=690&hovh=194&hovw=259&tx=156&ty=99&sig=112263392540226508268&page=2&tbnh=150&tbnw=196&start=15&ndsp=20&ved=1t:429,r:2,s:15,i:111 Leisure & casual games are eating into the leanback
TV pie.
Supply Driven 1. Smart TVs
http://digitalvideospace.blogspot.de/2012/02/brief-introduction-to-second-screen.html Supply Driven 2. Second Screen Interaction?
• What I want • when I want • where
I want As a consumer I want to watch... Demand Driven 1. TV is increasingly personalized
Experience Device Demand Driven 2. TV is no longer a
device.
Demand Driven 3. Curation is no longer One-Size-Fits-All. vs
Demand Driven 4. Consumers are no Pirates. ,We need services
that provide conveniently accessible, legal content.‘ Fred Wilson
,Taken to the ultimate, it will be a perfect tv
channel: Always exciting, always relevant, sometimes serendipitous. Always worth your time. ‘ Eric Schmidt
Tweek – Next-Gen TV Guide Platform: iPad Markets: Germany &
United Kingdom Social Curation of Live TV & VoD Content
Tweek – Next-Gen TV Guide
None