Switchers, a shortcut to improve the focus and adoption of your innovation (DIG Festival 2014)

Presented at DIG Festival (Newcastle, 2014)
Adoption of innovations depends on their ability to persuade people to ‘switch’. Customers don’t just buy a product — they switch from something else.
I’ll introduce a simple framework and a quick customer interview technique to help product managers, designers and innovators better leverage the few drivers and blockers that drive sales and churn. It will help you improve the odds customers ‘switch’ your way.

Transcript

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5. From UserOnboard.com
6. adapted from UserOnboard.com
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9. Adapted from The Re-Wired Group
10. Adapted from The Re-Wired Group
11. Adapted from The Re-Wired Group
13. From The Re-Wired Group
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