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Switchers, a shortcut to improve the focus and adoption of your innovation (DIG Festival 2014)

Switchers, a shortcut to improve the focus and adoption of your innovation (DIG Festival 2014)

Presented at DIG Festival (Newcastle, 2014)
Adoption of innovations depends on their ability to persuade people to ‘switch’. Customers don’t just buy a product — they switch from something else.
I’ll introduce a simple framework and a quick customer interview technique to help product managers, designers and innovators better leverage the few drivers and blockers that drive sales and churn. It will help you improve the odds customers ‘switch’ your way.

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Christian Lafrance

October 16, 2014
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Transcript

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  5. From UserOnboard.com

  6. adapted from UserOnboard.com

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  9. Adapted from The Re-Wired Group

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  13. From The Re-Wired Group

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