FUSIONの広告事業の考え方.pdf

Transcript

1. ΫϦΤΠςΟϒʷσδλϧΛ࣠ʹ ͋ͨΒ͍͠౴͑Λͭ͘Δ Πϯλʔωοτ޿ࠂඅ͕ɺ57޿ࠂඅΛൈ͍ͯ૿ՃͷҰ్ΛͨͲΔத σδλϧ޿ࠂͷྖҬͰٻΊΒΕΔεΩϧ͕ଟ༷Խ͍ͯ͠·͢ɻ Ҏલ͸ʮ୹ظతͳඅ༻ରޮՌʯ͕ओͳয఺Ͱ͋ͬͨΠϯλʔωοτ޿ࠂ΋ ݱࡏͰ͸σδλϧ্ͷίϛϡχέʔγϣϯϓϥϯχϯά΍ϒϥϯσΟϯάͳͲ ଟذʹΘͨΔ໾ׂ͕ظ଴͞Ε͍ͯ·͢ɻ ͦͷதͰ'64*0/͸ಠࣗͷϙδγϣχϯάΛங͖͋͛ اըɾΫϦΤΠςΟϒྗͱ޿ࠂઃܭɾӡ༻ྗΛ༥߹ͤ͞ɺੈͷதʹ͋ͨΒ͍͠Ձ஋Λఏڙ͠·͢ɻ '64*0/ͷ޿ࠂࣄۀ͕໨ࢦ࢟͢
2. ࢢ৔ͷมԽͱ୅ཧళͷ໾ׂ = =  =  =  =  =  =  =  ೥ ೥ ೥ ೥ ೥ ೥ ೥ ೥ ೥ =  =  =  =  =  =  =  =  =  =  =  =  =  =  =  =  =  =  ৽ฉ ࡶࢽ ϥδΦ ςϨϏ Πϯλʔωοτ Ϛε޿ࠂ
   
   ೝ஌޿ࠂ͸૯߹୅ཧళɺσδλϧ޿ࠂ֫ಘܕ޿ࠂ͸ઐۀ୅ཧళͱ ៉ྷʹ۠෼͞Ε͍ͯͨ࣌୅͔Βɺࢢ৔؀ڥ͸มԽɻ ʮσδλϧઃܭɾӡ༻ྗ͕͋Δ͏͑ͰɺΫϦΤΠςΟϒྗͷ͋Δ୅ཧళʯ͕ٻΊΒΕ͍ͯΔ ࢀরݩ
   
   IUUQTXXXEFOUTVDPKQOFXTSFMFBTFIUNM
   
3. ϒϥϯυ޿ࠂɾ֫ಘܕ޿ࠂͷ͋Γํ ϒϥϯυ޿ࠂ ֫ಘܕ޿ࠂ ϝσΟΞͷଟ༷ԽʹΑͬͯɺࢹௌ཰΋ଟ༷Խ 
 ৺Λಈ͔͢ΫϦΤΠςΟϒΛͭ͘Γͳ͕Β΋ 
 ഔମผͷࢹௌ཰Λܭࢉͨ͠ߴ౓ͳઃܭ͕Ͱ͖Δ 
 ΫϦΤΠςΟϒσΟϨΫλʔͷଘࡏ͕ٻΊΒΕΔ࣌୅ μΠϨΫτ޿ࠂʹ܏౗͗ͨ݁͢͠Ռɺ৽ͨͳधཁΛ 
 ੜΈग़ͤͳ͍ɺ͋ͬͨधཁࣗମ΋ڝ߹૿ՃʹΑΔ 
 ୣ͍߹͍ܹԽͰʮμΠϨΫτ޿ࠂͷ಄ଧͪʯ͕՝୊ʹ 
 μΠϨΫτ޿ࠂͰ΋ϒϥϯυΛ࡞ΔΞϓϩʔν͕ඞཁ ͦΕͧΕͷྖҬʹ͓͍ͯ΋ཧ૝తͳΞϓϩʔν͕มԽ͖͍ͯͯ͠Δ
4. ٻΊΒΕΔ࣍ੈ୅ͷΫϦΤΠςΟϒσΟϨΫλʔ ͜Ε͔Βͷ࣌୅ʹඞཁͱ͞ΕΔ ૯߹୅ཧళ ΫϦΤΠςΟϒσΟϨΫλʔ σδλϧ޿ࠂ୅ཧళ μΠϨΫτϓϥϯφʔ ɾߴ඼࣭ͳΫϦΤΠςΟϒ ɾاըྗͷߴ͞ ɾ޿ࠂӡ༻ͷϊ΢ϋ΢ ɾίϛϡχέʔγϣϯઃܭྗ ΫϦΤΠςΟϒσΟϨΫλʔ
5. '64*0/ͷڧΈ
6. Πϯλʔωοτ޿ࠂΛѻ͏୅ཧళͰ͋Γͳ͕Βɺઃཱ౰ॳ͔Βϒϥϯυ޿ࠂʹ΋ѹ౗తͳڧΈΛ༗͍ͯ͠Δ ϒϥϯυ޿ࠂച্ μΠϨΫτ޿ࠂച্ 2 2 2 2 2 2 2 2 2 2 2 ϒϥϯυ޿ࠂൺ཰ ฏۉ 58ˋ ϒϥϯυ޿ࠂൺ཰ '64*0/ͷಛ௃
7. Strategy ઓུ Digital AD σδλϧϝσΟΞ Creative اըɾΫϦΤΠςΟϒ Production ੍࡞ 4/4 
 4/4ϝσΟΞ 4&. 
 4&. %JTQMBZ 
 σΟεϓϨΠ޿ࠂ *O fl VFODFS 
 ΠϯϑϧΤϯαʔ 57
   $. 
 ςϨϏ$. 8&#
   $. 
 ΢Σϒ$. 4/4 
 4/4ؔ࿈اը (SBQIJD 
 άϥϑΟοΫ .PWJF 
 ಈը 4UJMM 
 ενʔϧ %FTJHO 
 σβΠϯ 8&# 
 8&#αΠτ-1αΠτ ޿ࠂࣄۀͷఏڙൣғ ࣾ಺ʹ͸ετϓϥɺ޿ࠂӡ༻ɺΫϦΤΠςΟϒɺϓϩμΫγϣϯͳͲ༷ʑͳνʔϜ͕͋Γɺ ઓཱུҊ͔Βاըɺ੍࡞ɺ޿ࠂӡ༻·ͰҰؾ௨؏Ͱͷ͝ରԠ͕Մೳ
8. ޿ࠂࣄۀͱࣄྫ
9. 01 02 σδλϧίϛϡχέʔγϣϯΛى఺ͱͯ͠ઓུɺίϯη ϓτɺاըɺΫϦΤΠςΟϒɺ੍࡞ɺΩϟεςΟϯάɺ ޿ࠂ഑৴ͳͲશྖҬҰؾ௨؏ͰɺΫΦϦςΟͷߴ͍ϓϥ ϯχϯάɾ੍࡞Λ͝ఏڙ͠·͢ɻ ౷߹σδλϧϚʔέςΟϯά ίϛϡχέʔγϣϯࣄۀ෦ ॎܕΫϦΤΠςΟϒاը੍࡞ɾΠϯϑϧΤϯαʔσΟϨ Ϋγϣϯɾ޿ࠂ഑৴ͳͲॎܕಈը޿ࠂʹ·ͭΘΔ͢΂ͯ ͕Ұؾ௨؏Ͱ࣮ࢪՄೳͰ͢ɻ ॎܕಈը
   ίϯαϧςΟϯά
   ελδΦ λςΠν '64*0/ͷ޿ࠂࣄۀ
10. શ೔ຊۭ༌ʛ౦ژΦϦϯϐοΫɾύϥϦϯϐοΫ ࣄྫɾऔҾઌاۀʢҰ෦ʣ )FOLFMʛHPUC
    ϘϯσΟϯάɾϝλϦοΫε ΧςΟάϨΠεʛ-6.*3(-"4 "#"#"ʛ"#"#"ʮ͓فΓϝʔϧΈ͘͡ʯ (POHDIB
    +BQBOʛΰϯνϟ
    σδλϧϚʔέςΟϯά ίϩϓϥʛനೣϓϩδΣΫτʮࢲཱ஡۽ֶԂʯ /55ϏδωειϦϡʔιϯζʛ&MHBOB ϨΞδϣϒʛεϚʔτϝιου ®︎ ΫϨσΟηκϯʛηκϯύʔϧɾΞϝϦΧϯɾΤΩεϓ ϨεšɾΧʔυ ϚϯμϜʛʮHBUTCZ
    5)&
    %&4*(/&3ʯ
    ήΦʛOE
    453&&5 %F/"
    40.10
    .PCJMJUZʛΤχΧ