The Cartographic Logo as a "Gateway Drug" to Illustrator

Kevin McManigal, University of Montana
So, you want to make a living as a cartographer. Do you have a logo? Logos don't matter? Well, I bet that you have hundreds of logos embedded in your head, and I can prove it. What will set you apart from all the other cartophiles out there? Besides, you need to learn Illustrator to be cartographers (we can debate this), and lucky for us, almost all logos are born there. Join me for an interactive presentation and discussion on logos, branding cartographic companies, and the unique Illustrator basics of logo fabrication that set would-be cartographers up for the life-long journey of mapmaking. You are here!

Transcript

1. The Cartographic Logo As a “Gateway Drug” to Illustrator K e v i n McManigal U n i v e r s i t y o f M o n t a n a k e v i n . m c m a n i g a l @ m s o . u m t . e d u
2. A good LOGO is …. 1. Flexible 2. Memorable 3. Simple It uses , type, and color to stick to the brain!
3. It is all about the FONT
5. Base Camp
11. And, a LOGO is a great Introduction to Adobe Illustrator It Teaches: •  Placement (of images) •  Tracing (pen tool) •  Type (fonts, spacing, etc.) •  Style (of stroke, fill and color) Use to stick it to the brain!