get to key information on your web app - This includes: - visual, mobility, hearing, cognitive, and speech impairments, vestibular and seizure disorders, etc. - Examples: - Images should have alt texts - Proper roles and content hierarchy using semantic HTML - Captions for videos How easy is to operate your website - Does it support touch, keyboard controls etc. - Does the UX frustrate users as they try to achieve their goals Perceivable Operable - The UX of the website must be easy for users to understand how to operate - Examples: - Easy navigation and use of iconography - Clear and concise error messages - Provide clear feedback for user action - Does your website support and have compatibility with assistive technologies such as screen readers - Support for different devices - Is it Responsive? - Is it performant? Understandable Robust Accessibility - Principles