Can User Experience Be Designed?

76149377313f684c3131f6a28021f988?s=47 Marcin Treder
October 05, 2012

Can User Experience Be Designed?

UXPin (http://uxpin.com) - the UX Design App was started by UX Designers and we deeply care for our field and community. Therefore we've decided to discuss one of the hottest topic in the User Experience Design world.

76149377313f684c3131f6a28021f988?s=128

Marcin Treder

October 05, 2012
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Transcript

  1. CAN USER EXPERIENCE BE DESIGNED? UX DESIGN APP - WWW.UXPIN.COM

  2. ANSWER ME! Photo by Furryscaly

  3. YES, BECAUSE DESIGN IS A HYPOTHESIS UX DESIGN APP -

    WWW.UXPIN.COM
  4. UX DESIGN APP - WWW.UXPIN.COM Photo by milos milosevic

  5. WE’LL GET BACK TO THAT UX DESIGN APP - WWW.UXPIN.COM

  6. 2010 UX DESIGN APP - WWW.UXPIN.COM

  7. Photo by eflon HORROR QUESTION EVERYWHERE

  8. UX DESIGN APP - WWW.UXPIN.COM • Why the User Experience

    Can or Cannot be Designed? • Why User Experience Cannot Be Designed • Can Experience be Designed? • “Can experience be designed?” Yes. No. Wait, yes. But • Thoughts on “Can Experience be Designed?” COUPLE OF ANSWERS...
  9. UX DESIGN APP - WWW.UXPIN.COM DISAGREE Photo by Irene2005

  10. UX DESIGN APP - WWW.UXPIN.COM They all tend to treat

    results of User Experience Designers work as something strangely fixed. Photo by Ella's Dad
  11. Antagonists of User Experience Design argue that designers can’t design

    experience, because they cannot control all the factors that influence experience. UX DESIGN APP - WWW.UXPIN.COM
  12. Photo by moriza DESIGN DOESN’T EQUAL CONTROL

  13. If I design a chair and one person uses it

    as a table, does my design fail? No! Maybe this one particular person doesn’t have better table at home, or just loves to use chairs as tables. UX DESIGN APP - WWW.UXPIN.COM Photo by shizhao „
  14. I CAN’T CONTROL IT UX DESIGN APP - WWW.UXPIN.COM In

    the world of scientific research we call such people „deviants”. Deviants don’t count when it comes to assessment of certain research hypothesis.
  15. On the other hand let say I sold 100 chairs

    that I designed and all my customers use them as tables. Damn…there must be something wrong with my chair, right? UX DESIGN APP - WWW.UXPIN.COM Photo by shizhao
  16. MAYBE... It just doesn’t action of sitting, but rather some

    table-like experience. Photo by Victor Bezrukov
  17. User Experience Design is all about planning factors that should

    be able to shape behavioral and emotional reaction of most users in a planned way. User Experience Design is not about control.
  18. Result of User Experience Designer work is a hypothesis not

    a fixed being. Photo by kevin dooley UX DESIGN APP - WWW.UXPIN.COM
  19. UX should be measured and optimized iteratively till the version

    that is able to shape most of user’s experience in a particular way. Photo by HeavyWeightGeek UX DESIGN APP - WWW.UXPIN.COM
  20. Desired behavioral and emotional reaction should be characterized by measurable

    metrics. Metrics form goals. Design that is unable to achieve goals, equals design that doesn’t shape an experience in a planned way, equals design that requires optimization.
  21. Do we plan to get 100% conversion rate? No. Why?

    Because it would be extremely stupid. We can’t control all the factors and influence every person. Photo by shioshvili UX DESIGN APP - WWW.UXPIN.COM
  22. We, User Experience Designers, care for overall users’ experience, because

    we are metrics and goals driven. We care for specific, planned by us, behavioral and emotional reaction.
  23. I don’t like the term “usability,” and I don’t want

    to be called an “HCI expert.” I believe that what’s really important to the people who use our products is much more than whether I can use something, whether I can actually click on the right icon, whether I can call up the right command… What’s important is the entire experience, from when I first hear about the product to purchasing it, to opening the box, to getting it running, to getting service, to maintaining it, to upgrading it. Everything matters: industrial design, graphics design, instructional design, all the usability, the behavioral design… so, I coined the term “user experience” some time ago to try to capture all these aspects. Photo by andré.luÃ-s „ /Don Norman
  24. UX DESIGN APP - WWW.UXPIN.COM THE UX DESIGN APP

  25. WWW.UXPIN.COM - THE UX DESIGN APP Marcin Treder is a

    design enthusiast that literally lives for creating the best user experience possible. After years working as a UX Designer and UX Manager he focused on his own start-up UXPin that provides tools for UX Designers all over the world. UXPin tools are used by designers in companies like Google, Apple, Microsoft, IBM, Salesforce. UXPin was recently voted the best start-up in Central and Eastern Europe. Marcin enjoys writing (e.g. for UXMag, DesignModo, SpeckyBoy...), blogging (Blog UXPin, UXAid, Startup Pirate) and tweeting (@uxpin, @marcintreder).