Don’t Just Wireframe - Tell The Design Story

UXPin - The UX Design App - http://www.uxpin.com

The growth of the User Experience Design field is astonishing, but well deserved. Thanks to UX Designers all over the world, the quality of products has increased dramatically. Design really does matter now. It’s not only Apple on the scene anymore. Samsung gizmos look better than ever. Google has redesigned all of its products. Literally every successful startup looks and works beautifully and popular iOS apps are just gorgeous…
“This is the decade of User Experience Design” – we’ve heard this many times during meetings with inspirational people such as Dave McClure, Paul Singh (both 500 startups), Hiten Shah (KissMetrics), Brandon Schauer (Adaptive Path), when together with my team, we’ve visited Silicon Valley to validate our long-term strategy. Since we’re not only UX Designers, but also creators of tools for User Experience Designers, this particular declaration made us jump for joy.
Is the future bright for us? It certainly is, but we still need to work hard on the way we act as a community. User Experience Design must show its merits in front of stakeholders and prove its value in financial terms.

Transcript

1. DON’T JUST WIREFRAME Tell The Design Story WWW.UXPIN.COM - THE UX DESIGN APP
2. WWW.UXPIN.COM - THE UX DESIGN APP THE UX DESIGN APP
3. Picture by milk fat We’ve heard this many times during meetings with inspirational people such as Dave McClure, Paul Singh (both 500 startups), Hiten Shah (KissMetrics), Brandon Schauer (Adaptive Path), when together with my team, we’ve visited Silicon Valley to validate our long-term strategy. “This is the decade of User Experience Design” - Growth of our field is amazing - WWW.UXPIN.COM - THE UX DESIGN APP
4. WWW.UXPIN.COM - THE UX DESIGN APP Picture by Harvey Dogson Picture by jurvetson
5. I have a feeling that many people consider UX Designers as wireframers. By wireframers I mean unfortunate people who just do wireframes and perhaps clickable prototypes from time to time. HERE COMES THE DANGER WWW.UXPIN.COM - THE UX DESIGN APP
6. I’M NOT A WIREFRAMER! It’s about time to state: UX Design does not equal wireframing. Let’s make it clear: anyone can wireframe – it’s a rather simple activity, but not everyone can design experiences. Photo by Dani_vr WWW.UXPIN.COM - THE UX DESIGN APP
7. So...what is User Experience Design? WWW.UXPIN.COM - THE UX DESIGN APP
8. Photo by Alex E. Proimos „Duuude... UX is obvious...”
9. Well...it’s not WWW.UXPIN.COM - THE UX DESIGN APP
10. User Experience Design (abbreviation UX, UXD) - A discipline focused on designing end- to-end experience of certain product. To design an experience means to plan and act upon a certain set of actions, which should result in a planned change in the behavior of a target group (when interacting with a product).
11. Photo by Robbert van der Steeg Whaaa?
12. An UX Designer’s work should always be derived from people’s problem and aim at finding: •pleasurable •seductive •inspiring solution. Photo by gregor_y
13. Photo by jenni from the block UX LIES AT THE CROSSROADS OF ART AND SCIENCE
14. Picture by seier+seier WHAT SHALL WE DO? Photo by ZeroOne
15. 2 WWW.UXPIN.COM - THE UX DESIGN APP Things
16. WWW.UXPIN.COM - THE UX DESIGN APP 1.Plan an experience using a different means of communication (Personas, Flow Charts, Sitemap, Wireframe, Mockup, Prototype…) and our knowledge (cognitive psychology, HCI, interaction design, research…)
17. WWW.UXPIN.COM - THE UX DESIGN APP 2.Tell the design story in such a convincing way that the whole product team and stakeholders will actually want to create the product that we designed.
18. WWW.UXPIN.COM - THE UX DESIGN APP Tell The Design Story
19. WWW.UXPIN.COM - THE UX DESIGN APP Why not just create a wireframe?
20. WWW.UXPIN.COM - THE UX DESIGN APP Simple as this – a wireframe without a context is meaningless. It doesn’t represent the design, nor does a clickable prototype.
21. WWW.UXPIN.COM - THE UX DESIGN APP Photo by JD Hancock The design should solve certain problems for a certain group of people. •Wireframes and prototypes do not present the problem that needs to be solved •and do not describe a targeted group of users
22. WWW.UXPIN.COM - THE UX DESIGN APP Photo by Horia Varlan Wireframes are only one chapter of the design story that we need to tell. Accompanying diagrams and documents are meant to help you communicate your design. Tell the whole story not just one chapter. It will help your team and stakeholders understand your intentions.
23. WWW.UXPIN.COM - THE UX DESIGN APP Read more: http://speckyboy.com/ 2012/07/23/dont-just- wireframe-tell-the- design-story/
24. WWW.UXPIN.COM - THE UX DESIGN APP THE UX DESIGN APP
25. WWW.UXPIN.COM - THE UX DESIGN APP * Professional wireframing editor * Design Story Teller * Ability to upload different kinds of design documents * Persona, Project Canvas, Business Model Canvas templates * Paper prototyping recognition UXPIN.COM - JOIN NOW
26. Marcin Treder is a design enthusiast that literally lives for creating the best user experience possible. After years working as a UX Designer and UX Manager he focused on his own start-up UXPin that provides tools for UX Designers all over the world. UXPin tools are used by designers in companies like Google, Apple, Microsoft, IBM, Salesforce. UXPin was recently voted the best start-up in Central and Eastern Europe. Marcin enjoys writing (e.g. for UXMag, DesignModo, SpeckyBoy...), blogging (Blog UXPin, UXAid, Startup Pirate) and tweeting (@uxpin, @marcintreder).