Selling ExpressionEngine

DCEErs Conference - July 28th, 2012
nclud coworking space

Transcript

1. Selling ExpressionEngine Marcus Neto The Unofficial Product Evangelist for ExpressionEngine marcus@marcusneto.com Saturday, July 28, 12
2. A little about me... Saturday, July 28, 12
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5. New Orleans Beaches Fishing Disney Saturday, July 28, 12
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10. Those that are most important... Saturday, July 28, 12
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20. Things I like... Saturday, July 28, 12
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24. We’re here to... Saturday, July 28, 12
25. We’re here to... pump you up... Saturday, July 28, 12
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27. Drinking the Kool-aid Saturday, July 28, 12
28. Somewhere around 100 sites built with EE Pro Network Member through work done as Blue Fish Design Studio EETemplates.com - First theme store for EE EllisLab Director of Business Development The Unofficial Product Evangelist for ExpressionEngine EllisLab Director of Enterprise Services Saturday, July 28, 12
29. Why? Saturday, July 28, 12
30. The story you tell, the website you design, the copy you add to that website, the way you talk on the phone, etc... will attract a certain type of project and client. ~Allan Branch from LessEverything Saturday, July 28, 12
31. Some Basics... Saturday, July 28, 12
32. •Don’t be slimy. Be natural. Saturday, July 28, 12
33. •Don’t be slimy. Be natural. •Ask lots of questions Saturday, July 28, 12
34. •Don’t be slimy. Be natural. •Ask lots of questions •Talk about solutions. Saturday, July 28, 12
35. •Don’t be slimy. Be natural. •Ask lots of questions •Talk about solutions. •Know you audience Saturday, July 28, 12
36. •Don’t be slimy. Be natural. •Ask lots of questions •Talk about solutions. •Know you audience •Always... Always talk about money (see #1 though). Saturday, July 28, 12
37. We believe in your abilities Saturday, July 28, 12
38. We believe in your abilities We will tell the others... Saturday, July 28, 12
39. Presenting EE... Saturday, July 28, 12
40. This is what your clients see when you talk geek Saturday, July 28, 12
41. This is what their heads do... Saturday, July 28, 12
42. Set the right... Saturday, July 28, 12
43. Add-on Developer Community Saturday, July 28, 12
44. Flexibility Add-on Developer Community Saturday, July 28, 12
45. Flexibility Multiple Channels of Content Add-on Developer Community Multiple Channels of Content Saturday, July 28, 12
46. Flexibility Multiple Channels of Content Add-on Developer Community No Assumptions (content or structure) Saturday, July 28, 12
47. Flexibility Multiple Channels of Content Add-on Developer Community No Assumptions (content or structure) Open Source Foundation w/ CodeIgniter Multiple Channels of Content Saturday, July 28, 12
48. Flexibility Multiple Channels of Content Ease of use for non-technical folks Add-on Developer Community No Assumptions (content or structure) Open Source Foundation w/ CodeIgniter Multiple Channels of Content Saturday, July 28, 12
49. Flexibility Multiple Channels of Content Ease of use for non-technical folks Add-on Developer Community No Assumptions (content or structure) Security Open Source Foundation w/ CodeIgniter Multiple Channels of Content Saturday, July 28, 12
50. Flexibility Multiple Channels of Content Ease of use for non-technical folks Add-on Developer Community First-Party Support No Assumptions (content or structure) Security Open Source Foundation w/ CodeIgniter Multiple Channels of Content Saturday, July 28, 12
51. Flexibility Multiple Channels of Content Ease of use for non-technical folks Add-on Developer Community First-Party Support No Assumptions (content or structure) Security Open Source Foundation w/ CodeIgniter Scalability Multiple Channels of Content Saturday, July 28, 12
52. http://trends.builtwith.com/cms CMS Usage Statistics Saturday, July 28, 12
53. Here’s an idea! Saturday, July 28, 12
54. Show them a demo! Saturday, July 28, 12
55. How can I help... Saturday, July 28, 12
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57. Let me give the demo for you. Saturday, July 28, 12
58. Brainstorming bullet points Saturday, July 28, 12
59. Example sites Saturday, July 28, 12
60. Demo site Saturday, July 28, 12
61. Questions? Saturday, July 28, 12
62. Thank You! Marcus Neto The Unofficial Product Evangelist for ExpressionEngine marcus@marcusneto.com Saturday, July 28, 12