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Agriculture Data Expo 2024

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September 13, 2024
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Agriculture Data Expo 2024

Avatar for Marketing OGZ

Marketing OGZ

September 13, 2024
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  1. 2 • World population growth • Ongoing malnutrition • Climate

    change • Changing consumer demands • Labour shifts • Biodiversity under pressure The world is changing
  2. 3

  3. 4 At the start of the food chain Rijk Zwaan

    Grower Processor Retail Consumer
  4. 5 Independent family business Ownership 90% Three families 10% Employees

    30% of turnover spent in Research & Development each year A Dutch vegetable and fruit breeding company. We develop new varieties and sell the seeds worldwide. Worldwide 31 Countries with subsidiaries 100+ Countries with distributors Turnover 600 million euros (22/23) Position in the global vegetable seed market Research & Development 40% employed in Research & Development Biotechnology Phytopathology Research Biochemistry Seed Technology Research Biostatistics Crop Physiology Computational Biology Production Research Genome Biology Seed Genetics Trait Biology Seed Physiology & Treatments Product offer 25+ Crops 1,500+ Commercial varieties Staff 3,900 Employees worldwide 1,650 In the Netherlands 2,250 In 30+ other countries ……… ……… . ……. . ……… ……… Rijk Zwaan at a glance
  5. 6 Breeding a new variety takes time • 7 to

    14 years depending on the crop • Data collected: o Plant characteristics o Growing conditions o Fruits traits o DNA data
  6. 11

  7. 12

  8. 19 Digital Phenotyping Traits: - Length - Weight - Shape

    0.998700 Acquisition Preprocessing Digital Phenotyping Decision making
  9. 24 Every day, millions of people eat vegetables grown from

    our seeds. It is a responsibility that inspires us to always think ahead.