NEOSCon26: AI is eating your CMS

AI is rapidly reshaping how we create, manage, and deliver content — and it’s starting to challenge the very foundations of traditional CMS platforms.

In this talk, I’ll explore how different CMS ecosystems are currently approaching AI, including a look beyond our own bubble into what’s happening in Drupal, WordPress, and TYPO3. What features are emerging? Where are platforms investing? And what can we learn from each other?

Beyond the product landscape, we’ll examine what you can already build yourself using open-source tools and APIs — from AI-assisted content workflows to custom integrations tailored to your editorial needs.

Most importantly, we’ll discuss which AI features actually make sense in a CMS context — and which are just hype. If AI agents and Model Context Protocol (MCP) can generate, structure, and publish content, do editors even need a traditional backend anymore?
This session offers a practical, forward-looking perspective on where AI and CMS are heading — and what it means for developers, editors, and digital teams.

Transcript

1. MARTIN HELMICH @mittwald AI IS EATING YOUR CMS
2. mittwald Chief Technology Evangelist Head of Developer Relations TYPO3 Association Board Member PHWT Lecturer, Software Engineering & Cloud Computing MARTIN HELMICH
5. Peggy_Marco https://pixabay.com/photos/black-grumpy-cat-view-cat-eyes-4921131/ FOR FUCK’S SAKE MARTIN, YOU WERE SUPPOSED TO TALK ABOUT AI!
6. https://commons.wikimedia.org/wiki/File:Maler_der_Grabkammer_der_Bildhauer_Nebamun_und_Ipuki_004.jpg
9. WEB DEVELOPERS CRAFTSMEN „FIRST TIME?“ „IT ALL GOING TO END“
10. WELCOME TO YET ANOTHER AI TALK
11. mittwald’s first L40S NVIDIA cards in production PRESENTING
12. HOSTING MY OWN AI MODELS SINCE 2025 https://www.mittwald.de/mstudio/ai-hosting
13. THINGS I’VE SEEN PEOPLE DO WITH AI
14. WHAT’S HAPPENING IN OTHER PARTS OF THE WORLD?
16. A COMMON PROBLEM
17. A COMMON PROBLEM CMS CORE ( JoompalPress3 )
18. A COMMON PROBLEM CMS CORE ( JoompalPress3 ) NICE PLUGIN AWESOME PLUGIN COOL PLUGIN OPENAI ANTHROPIC BEDROCK MITTWALD OLLAMA
19. A COMMON CMS CORE ( JoompalPress3 ) NICE PLUGIN AWESOME PLUGIN COOL PLUGIN OPENAI ANTHROPIC BEDROCK MITTWALD OLLAMA PROVIDER INTERFACE PROVIDER SPECIFIC INTEGRATION SOLUTION
23. READ FOR MORE INFORMATION : https://symfony.com/doc/current/ai/index.html
24. READ FOR MORE INFORMATION : https://symfony.com/doc/current/ai/index.html PLATFORM Standardized interfaces to multiple AI providers AGENT Framework for building your own AI agents CHAT Manage chats and conversation histories STORE Abstraction layer for vector databases and RAG systems SIDE NOTE (for Symfony users) $ composer require mittwald/symfony-ai-platform
26. HOT TAKE : Does your CMS still need a basic text editing AI, when your OS offers that, anyway?
27. GENERATIVE AI AGENTIC AI CONTENT DRAFTING IMAGE GEN ALT TEXT GEN TONE & STYLE ADAPTATION METADATA GEN TRANSLATION AUTONOMOUS CONTENT GEN CONTENT MODELLING AGENT - POLICY ENFORCEMENT OBJECTIVE -
28. PRESENTING : THE AI AGENT agents take specialized jobs within a complex workflow complex WORKFLOWS are implemented by DIVISION OF LABOUR across multiple agents agents can use TOOLS AUTONOMOUSLY
30. BRINGING THE AI INTO YOUR CMS… BRINGING YOUR CMS INTO THE AI? OR
32. M C P ODEL ONTEXT ROTOCOL SEE MORE https://modelcontextprotocol.io/
33. MCP SERVER JSON - RPC over: _ stdio (local) _ HTTP (remote) MCP CLIENT HOST LLM contains “tool calls” as structured ( JSON or XML ) output segments in predefined formats provides available tools in LLM context
36. Abilities + MCP - Server Tool API + MCP - Server MCP - Server + Symfony AI ( MCP server planned for Joomla 6 ) MCP - Server ( + Symfony AI…? )
37. MCP UTCP UNIVERSAL TOOL CALLING PROTOCOL ( UTCP ) https://www.utcp.io/
38. HOW DOES THIS CHANGE… …how we interact with such systems? …whether we even need a backend any longer? …our products and business models?
39. MOM, CAN WE HAVE AN AI WEBSITE BUILDER? NO KID, WE HAVE AN AI WEBSITE BUILDER AT HOME THE AI WEBSITE BUILDER AT HOME :
40. THE AI WEBSITE BUILDER AT HOME :
41. CMS INDUSTRY AI WEBSITE BUILDERS
42. WOODWORKERS CNC MACHINES 3D PRINTERS POWER TOOLS
43. OWN YOUR AI
44. API ENDPOINT https://api.openai.com/v1 https://llm.aihosting.mittwald.de/v1 http://localhost:11434/v1 https://ollama.com/
45. DIGITAL SOVEREIGNTY WHAT DOES MEAN, ANYWAY?
46. Own work CAVEAT OR : “WHAT PEOPLE TEND TO GET WRONG ABOUT DIGITAL SOVEREIGNTY”
47. DIGITAL SOVEREIGNTY IS NOT… swapping dependency to an US vendor for dependency to an EU vendor DIGITAL SOVEREIGNTY IS… …not being dependent on any one single vendor …being able to control where your data does(n’t) go
48. AI IS EATING YOUR CMS
49. AI IS EATING YOUR CMS NOT ALL OF
50. YOUR CMS NOT ALL OF AI IS EATING ( CAUTION : PERSONAL OPINION ) CONTENT AUTHORING/GENERATION/ ALREADY ( OR SOON TO BE ) A COMMODITY NEXT BIG THING™ ( ? ) AGENTIC EXPERIENCE & INTEROPERABILITY ( MX/MCP/A2A ) ESTABLISHING CONTENT TRUST ( PROVENANCE & GOVERNANCE ) TRANSLATION BUILT - IN AI ASSISTANTS BASIC CODING TASKS ( TEMPLATES, INTEGRATIONS, GLUE CODE, …)
51. YOUR CMS NOT ALL OF AI IS EATING ( CAUTION : PERSONAL OPINION ) WHAT’S STILL YOURS ( MAYBE JUST AI ASSISTED ) ESTABLISHING CONTENT TRUST ( PROVENANCE & GOVERNANCE ) CONTENT MODELING ORCHESTRATION & CONTEXT ENGINEERING SOFTWARE & CONTENT ARCHITECTURE LOTS MORE
52. GET YOUR TICKET NOW JUNE 25th+26th, 2026 ESPELKAMP, GER
53. https://www.mittwald.de/karriere WE’RE HIRING Infrastructure Engineer CMS Support Engineer Product Owner CMS Hosting CMS Product Marketing Manager (all genders, on-site) MARTIN HELMICH m.helmich@mittwald.de martin.helmich@typo3.org