Introduction to Digital Marketing

Topics Covered
What is Digital Marketing?
Digital Marketing Channels
How to create Brand Awareness
Why you need Digital
Marketing, Plans and Strategies
Paid and Organic Marketing

Transcript

1. INTRODUCTION TO DIGITAL MARKETING BY MJ & KB
2. INTRODUCTION TO DIGITAL MARKETING What is Digital Marketing? Digital Marketing Channels How to create Brand Awareness Why you need Digital Marketing, Plans and Strategies Paid and Organic Marketing
3. WHAT IS DIGITAL MARKETING?  Digital marketing is any form of marketing products or services that involves electronic devices. - Neil Patel  Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
4. DIGITAL MARKETING CHANNELS The right digital marketing channel for your brand or business depends on your brand’s business goals.  Social Media Marketing  Search Engine Optimization  Pay-Per-Click Advertising (PPC)  Email Marketing  Content Marketing  Affiliate Marketing  Display Advertising  Online PR  ……… (add yours here)
5. HOW TO CREATE BRAND AWARENESS What’s your business’s biggest problem?  It’s not money. It’s not your pricing. And it’s definitely not the economy. The answer is almost always obscurity.  The best way to get attention is by actually being helpful and doing something positive for your customers. It requires more effort, but it’s far more cost effective and can help you build a loyal base of brand advocates in the process.  There are a three ways to provide real value to consumers. You can educate them, entertain them or deliver 'wow' experiences.
6. HOW TO CREATE BRAND AWARENESS (CONTD..)  Only Target Specific Audiences  Build Social Media Presence  Referrals  Optimize Your Website  Make Your Brand Easily Identifiable  Hold an event  Focus on Content  Give away Stuff
7. WHY YOU NEED A DIGITAL MARKETING PLAN/STRATEGY?  1. You're directionless  2. You won't know your online market share  3. Existing and start-up competitors will gain market share  4. You don't have a powerful online value proposition  5. You don't know your online customers well enough  6. You're not integrated ("disintegrated"• )  7. Digital doesn't have enough people/budget given its importance  8. You're wasting money and time through duplication  9. You're not agile enough to catch up or stay ahead  10 You're not optimizing
8. WHAT IS PAID AND ORGANIC MARKETING?  Paid advertising is the most commonly recognized type of advertising and can vary in form from a billboard to a newspaper advertisement.  Organic advertising on the other hand is akin to modern word of mouth.
9. THANK YOU FOR LISTENING/READING QUESTION & NETWORKING TIME..
10. SOURCES & READ MORE LINKS  http://neilpatel.com/what-is-digital-marketing/  http://www.smartinsights.com/digital-marketing-strategy/digital- strategy-development/10-reasons-for-digital-marketing-strategy/  https://www.marketo.com/digital-marketing/  http://www.digitalvidya.com/blog/digital-marketing-channels/  http://www.smartinsights.com/online-brand- strategy/multichannel-strategies/selectmarketing-channels/  http://inkbotdesign.com/building-brand-awareness/  http://www.smartinsights.com/digital-marketing-strategy/digital- strategy-development/10-reasons-for-digital-marketing-strategy/  https://www.entrepreneur.com/article/279271  https://www.digitalimpact.co.uk/organic-vs-paid-marketing/  http://smallbusiness.chron.com/organic-advertising-vs-paid- advertising-23749.html