Introduction to SEO

Topics Covered
Getting started with SEO
 • WordPress SEO Tools
 • Keyword Research and Selection
 • Site Map Creation
 • On -Page and Off-Page Content Optimization

Transcript

2.  Introduction  • Getting started with SEO  • SEO Tools  • Keyword Research and Selection  • Site Map Creation  • On-Page Content Optimization
5.  According to Robert Allen on SmartInsights.com there are six essential types  Keyword analysis  Rankings  Content Ideas  Link Building  Link Removal  Technical SEO tools
6.  WordPress SEO by Yoast  All In One SEO Pack  Premium SEO Pack  SEOPressor  WP Meta SEO  SEO Ultimate  W3 Total Cache  Rankie  ……(Add Yours in the comment section)
7.  Your SEO keywords are the key words and phrases in your web content that make it possible for people to find your site via search engines.  A website that is well optimized for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.
8. So how do you select your keywords? There are basically two types:  Short tail keywords – Short tail keywords are search phrases with only one or words.  Long tail keywords - Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling.
9.  A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site. – Google  Google has a free sitemap creator – you can find @ = https://www.xml- sitemaps.com/
11.  On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.  Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs).
12.  Page Titles  Meta Descriptions  Meta Tags  URL Structure  Body Tags (H1, H2, H3, H4, etc.)  Keyword Density  Image SEO  Internal Linking
13.  https://www.redevolution.com/what-is-seo  https://moz.com/beginners-guide-to-seo  http://searchengineland.com/guide/what-is-seo  https://www.shopify.com.ng/videos/ecommerce-seo-101/what-is-seo-marketing-tutorial  http://searchengineland.com/guide/what-is-seo  https://blog.bufferapp.com/free-seo-tools  http://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/what-are- the-best-seo-tools-in-2016/  https://www.sourcewp.com/best-wordpress-seo-plugins/  https://techtage.com/31-ways-to-better-wordpress-seo/  https://blog.bufferapp.com/free-seo-tools  https://www.poweredbysearch.com/blog/top-10-seo-tools-worth-it/  https://raventools.com/marketing-glossary/short-tail-keywords/  https://knowledge.hubspot.com/keyword-user-guide-v2/understanding-keywords  https://www.wordtracker.com/academy/keyword-research/guides/long-tail-keywords  https://www.v9seo.com/blog/2015/08/26/how-to-find-competitors-keywords/  https://en.wikipedia.org/wiki/Site_map  https://www.xml-sitemaps.com/  https://www.reliablesoft.net/what-is-off-page-seo/  https://moz.com/blog/category/on-page-seo  http://onlineincometeacher.com/traffic/on-page-seo-techniques/