Messaging Data: • Realtime random writes: EMail, SMS, MMS, IM • Realtime random updates: Msg read, starred, moved, deleted • Reading of top-‐N entries, sorted by time • Records are of varying size • Some time series, but mostly random read/write • Schema • Row = user/feed/inbox • Row-‐Key = UID or UID + time • Column Qualifier = time or conversation id + time • Examples • Facebook Messages, Xiaomi Messages • Telco SMS/MMS services • Feeds like tumblr, pinterest