Change4Life

Presentation for the brief of Change4Life

Transcript

1. CHANGE 4 LIFE BRIEF
2. An organisation that helps reduce obesity in teenagers. Over the coming months, Change4Life is going to be focusing on… 1. Social media 2. Our partners: They’ve got partners like Kellogg’s signed up to the movement WHO ARE THEY AND WHAT DO THEY DO?
3. It’s a project about teenage health and to get teens aged 14-16 to cut down on the junk food that they eat. WHAT IS THE SCOPE OF THE PROJECT?
4. 14-16 year olds/Teenagers WHO’S THEIR AUDIENCE OR TARGET MARKET?
5. TFL – ‘Don’t die before you’ve live’ NHS – ‘Teen Life Check’ website WHO’S THEIR COMPETITION?
6. What they don’t want to do is create communications that make overweight / obese teens feel like social outcasts. They also don’t want to give people a reason to develop eating disorders. WHAT TONE OR IMAGE DO THEY NEED TO PORTRAY?
7. To get teens aged 14-16 to cut down on the junk food that they eat. Their challenge is to strike a balance between getting teens to change their behaviour without them rejecting the campaign or having too extreme a reaction. WHAT IS THEIR ULTIMATE GOAL AND HOW WILL THEY MEASURE IT?