Prospective Optimization: Thomas Cook's Travels Beyond Web Analytics (Data)

B55a2588e8342a7370f8dfdc062f46dd?s=47 Matthew Niederberger
March 15, 2012
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Prospective Optimization: Thomas Cook's Travels Beyond Web Analytics (Data)

Many companies talk the talk, but can they walk the walk? Web Analytics has gone mainstream, but on what are you supposed to take action? In this presenation simple and practical examples are shown from Thomas Cook's own experiences, and how they, after comparing intuition with user research, found out that what they thought was wrong was only half of the story.

B55a2588e8342a7370f8dfdc062f46dd?s=128

Matthew Niederberger

March 15, 2012
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