Frequent Primary goal(s): Wants to buy who he wants needs to look for options to make a detailed comparison. In brief Oli is likely to: • Know exactly what he wants and who he wants to work with. • Wants to show he has followed the correct process to buy. Often he will end up buying the organisation he decides he wants to work with before he visits the CloudStore. • Know who will best meet his requirements before he visits the CloudStore. • Know how to get the supplier he wants from the CloudStore. • Be interested in the detail - features, price etc. Background • Oli is a heavy internet user. • He has a blog on sea kayaking (his hobby) • Has basic HTML skills. • Enjoys trying out new online services and is often an early adopter. • Uses Facebook, Twitter, Google + and Pinterest. • He accesses the internet from either his laptop or his iPad mini. Internet use • An expert at manipulating the existing search function. • Has learnt to get what he needs from the cloudstore quickly. User habits • Find the supplier he wants to work with. • Having a tender of one. Objectives and goals • Having to search, refine search, search again, refine search further and search again to find the right results. • Colleagues generating shortlists that don’t represent the best suppliers. • The tender process. It takes a long time, is a lot of work and he already know what he wants. • Doesn’t understand the terms used, particularly around filtering of search results. There is a lot of jargon. • Finds the current cloud store slow and unresponsive. • No help or FAQs, but he has learnt how to get what he needs. Frustrations • An awesome search that gives him the best and right results. • An easy, intuitive way, to reduce his short list. Needs and wants