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まわるUXリサーチ、たまるユーザーインサイト #uxmilkallnight / 20200912
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minamitary
September 12, 2020
Design
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まわるUXリサーチ、たまるユーザーインサイト #uxmilkallnight / 20200912
UX MILK AllNight
ロングトークで使用した発表資料です。
minamitary
September 12, 2020
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Transcript
·ΘΔUXϦαʔν ͨ·ΔϢʔβʔΠϯαΠτ UX MILK All Night pixiv Inc. Yosuke
Morita
PM 25:00
#uxmilkallnight
⭕ɹUXϦαʔνʹؔ͢ΔpixivͷऔΓΈ ⭕ɹUXϦαʔνͷͱͳΔߟ͑ํ ❌ɹUXϦαʔνͷ۩ମతख๏
ʮUXϦαʔνͷղ૾Λ্͛Δʯ
2015ϐΫγϒೖࣾ ΤϯδχΞ / UXϦαʔνϟʔ ϢʔβʔΠϯαΠτΛத৺ʹྖҬԣஅͰಈ͘ ͓ֆ͔͖͕झຯ ా ༸հ /
@minamitary
ϐΫγϒגࣜձࣾ ࡞׆ಈ͕ͬͱָ͘͠ͳΔ ॴΛΔ ϐΫγϒͰ͜ͷཧ೦ͷͱɺ pixivΛ͡Ίͱ͢ΔΫϦΤΠλʔΛαϙʔτ͢ΔͨΊͷαʔϏεΛɺ ଟల։͍ͯ͠·͢ɻ
• ʮpixivʯͷϢʔβʔΛରͱͨ͠UXϦαʔν • ͦͷखஈͱͯ͠ͷσʔλ׆༻ɾඋ →ʮϢʔβʔΠϯαΠτΛ։ൃʹ׆͔͢͜ͱʯ ొஃऀͷ͓ࣄ༰
https://speakerdeck.com/minamitary/20190914
2020ɺUXϦαʔννʔϜੜ
νʔϜϝϯόʔ minamitary * 1
༡ܸख͔Β༡ܸ෦ୂ
;Ή
pixivͷ։ൃνʔϜ • খઆνʔϜ • ϚϯΨνʔϜ • ϨίϝϯυνʔϜ …ͳͲଞଟ
ఏҊͨ͜͠ͱ
1. ;Θͬͱͨ͠ஈ֊Ͱ૬ஊ͍ͯͩ͘͠͞ 2. ߟ͑Δ͋ͳͨΛαϙʔτ͠·͢
;Θͬͱͨ͠ஈ֊ Ҿ༻ݩ: https://goodpatch.com/blog/elements-of-ux/
;Θͬͱͨ͠ஈ֊ Ҿ༻ݩ: https://goodpatch.com/blog/elements-of-ux/
ʮԿΛΓ͍͔ͨʯʮԿ͕Θ͔Δͱخ͍͔͠ʯ ୈࡾऀͷࢹͰɺͦΕʹݟ߹͏खஈΛఏҊ ͍Λ͔͚͛ΔɾखΛಈ͔ͯ͠Β͏ ߟ͑Δ͋ͳͨΛαϙʔτ
ͱ͋ΔϓϩδΣΫτͷαϙʔτྫ • ։ൃॳظʹPdMͱϢʔβʔࢹͰͷϓϩδΣΫτΰʔϧʹ͍ͭͯೝࣝ߹Θͤ • PdMͷߟ͑ΔλʔήοτϢʔβʔͱఏڙՁΛϕʔεʹɺϓϩδΣΫτΰʔ ϧΛཧɾ࠶ఆٛ͢ΔϫʔΫγϣοϓΛΤϯδχΞɾσβΠφʔؚΊͨ։ ൃϝϯόʔͰ࣮ࢪ • ཧɾ࠶ఆٛ͞ΕͨఏڙՁʹ͚͍ͯ͘͠ܗͰσβΠφʔɾΤϯδχΞ
͕UIཪଆͷ࣮ઃܭʹணख
λʔήοτϢʔβʔΛܾΊΒΕͨ͜ͱ͕Ұ൪ͷՌͰ͢ɻ νʔϜϝϯόʔ͕ಉ͡Ϣʔβʔͷઢɾղ૾Ͱ͢͜ͱ͕Ͱ͖ΔΑ͏ʹͳͬ ͨͨΊɺػೳUIʹؔ͢ΔٞΛ͔ͳΓਂ͘ຊ࣭తͳͷʹ͢Δ͜ͱ͕Ͱ͖· ͨ͠ɻ ΤϯδχΞͱͯ͠ɺʮ͜ͷػೳλʔήοτϢʔβʔʹͱͬͯॏཁͰͳ ͍͔Β༏ઌΛԼ͓͛ͯ͜͏ʯͱ͍ͬͨஅ͕Ͱ͖ΔΑ͏ʹͳͬͨ͜ͱେม ॿ͔Γ·ͨ͠ɻ ʮ୭ͷͨΊʹʯΛᐆດʹͤͣஸೡʹܾΊΒΕͨ͜ͱͰɺ͔ͳΓྑ͍ελʔτ μογϡ͕Ͱ͖ͨͱࢥ͍·͢ɻ
• ϑΝγϦςʔλʔͱͯ͠நϨΠϠʔ͔ΒؔΘΔ • Ϣʔβʔࢹͷ͍Λ௨ͯ͠WHYΛཧ • ։ൃϓϩηεΛҰॹʹσβΠϯ
UXϦαʔνʁ
1. UXϦαʔννʔϜͷհ 2. ϢʔβʔΠϯαΠτͱղ૾ 3. ·ΘΔUXϦαʔνɺͨ·ΔϢʔβʔΠϯαΠτ
ͱ͋ΔՍۭͷαʔϏεͷMAUɿ10ສ
10ສਓͷإ
• உੑʁ • ؟ڸΛ͔͚ͯΔʁ • ͓ञ͕͖ͦ͏ʁ
ʮ؟ڸΛ͔͚ͯΔʯσʔλ͕͋ͬͨΒʁ
άϥϑΛ࡞ΕΔΑ͏ʹͳΔ
• ͲΕ͘Β͍ͷׂ߹ͷਓ͕؟ڸΛ͔͚͍ͯΔͷ͔ • ૿͍͑ͯΔͷ͔ɾݮ͍ͬͯΔͷ͔
ศར
͡Ό͋ʮͳͥ؟ڸΛ͔͚͍ͯΔͷ͔ʁʯ
• ͕ѱ͍͔Βʁ • ϑΝογϣϯͷҰʁ • ʁʁʁ
࣮ࡍʹ͖͍ͯΈͨ
࣮ࡍʹ͖͍ͯΈͨ ʮ͕ѱ͍͔ΒͰ͢ʯ
࣮ࡍʹ͖͍ͯΈͨ ʮຊίϯλΫτͷํ͕͖ͳΜͰ͚͢ͲɺΤϯ δχΞۀͰ1தPCͱʹΒΊͬͯ͜͠Δͱͷෛ ୲͕͍ΜͰ͢ΑͶɻ͔ͩΒࣄ͢Δ؟ڸɻ ࠷ۙ1தPCʹ͔ͬͯΔݮ͖ͬͯͨΜͰɺ ίϯλΫτͰࣄ͍͍͔ͯ͠ͳʔͱ͔ࢥͬͯΔΜ Ͱ͚͢Ͳɺே͕ۤखͰى͖Δͷ͕ΪϦΪϦͰɺ࣌ؒ ͕ͳ͍ͷͰ݁ہ؟ڸʹམͪண͘ܗʹͳͬͯ·͢ɻૣ ى͖Ͱ͖ΔΑ͏৭ʑͱ৺͕͚ͯΈ͍ͯͯ……ʯ
͜Ε͜ΕͰศར
ใͷʮղ૾ʯͷҧ͍
ղ૾ ߴղ૾
ղ૾ • உੑ • ؟ڸΛ͔͚ͯΔ • ञ͖ ߴղ૾
ղ૾ ʮ؟ڸΛ͔͚ͨਓͷʯ ݸʹର͢Δใɿශऑ ͦͷ͍ࢹ͕อͯΔ ߴղ૾ ʮ؟ڸΛ͔͚ͨཧ༝ʯ ݸʹର͢Δใ๛ ͦͷࢹ͕ڱ͘ͳΔ
ղ૾ ʮ؟ڸΛ͔͚ͨਓͷʯ ݸʹର͢Δใɿශऑ ͦͷ͍ࢹ͕อͯΔ ‣ ͞ʹಛԽ ߴղ૾ ʮ؟ڸΛ͔͚ͨཧ༝ʯ ݸʹର͢Δใ๛ ͦͷࢹ͕ڱ͘ͳΔ
‣ ਂ͞ʹಛԽ
None
͍ΠϯαΠτ ݟ௨͠ɿྑ͍ ղ૾ɿ͍
ਂ͍ΠϯαΠτ ݟ௨͠ɿѱ͍ ղ૾ɿߴ͍
• ʮཧղ͕ਂ͍ʯɿGOODͳҹ • ʮཧղ͕ઙ͍ʯɿBADͳҹ • GOOD / BADͰදͤΔ΄Ͳ୯७ͳͷͰͳ͍ ʮϢʔβʔཧղʯʁ
ਂ͍ΠϯαΠτɾ͍ΠϯαΠτ ํΛʮ૿͍ͯ͘͠ʯ
͍ΠϯαΠτ ఆྔΞϓϩʔνͰ૿͢ • ߦಈϩάੳ • Ξϯέʔτ ਂ͍ΠϯαΠτ ఆੑΞϓϩʔνͰ૿͢ • ϢʔβʔΠϯλϏϡʔ
• ؍ɾ࣮ମݧ
1. UXϦαʔννʔϜͷհ 2. ϢʔβʔΠϯαΠτͱղ૾ 3. ·ΘΔUXϦαʔνɺͨ·ΔϢʔβʔΠϯαΠτ
pixivͷ։ൃνʔϜ • খઆνʔϜ • ϚϯΨνʔϜ • ϨίϝϯυνʔϜ …ͳͲଞଟ
ϢʔβʔΠϯαΠτΛͲ͏ूΊͲ͏׆͔͔͢
• ֤छࢪࡦͷఆྔతͳ݁ՌΛूΊɺఆੑతͳཧղΛՃ͑Δ • ݈߁அతͳࢦඪͷಈຖճνΣοΫ • ʮఆྫʯͱ͍͏໊শͩͬͨͷΛϦχϡʔΞϧ • िʹҰճͷසͰ࣮ࢪ ʮϢʔβʔΠϯαΠτఆྫʯ
BUILD MEASURE LEARN
ͭ͘Δ ͔Δ ·ͳͿ
։ൃʮ࡞ͬͯग़ͯ͠ऴΘΓʯͰͳ͍ ʮग़ͨ͋͠ͱͲ͏ΘΕΔ͔ʯΛΔ͜ͱେࣄ ؚͦ͜ΊͯϓϩηεΛσβΠϯͰ͖Δͷ͕ཧ ʢ͜ͷล·ͩࢼߦࡨޡதɾɾʣ ։ൃϓϩηεͷσβΠϯ
ʮϚΠϯυλΠϓʯ Ϣʔβʔʹର͢Δղ૾Λ্͛ΔͨΊͷڞ௨ݴޠΛఆٛ ͨͱ͑ʮΫϦΤΠλʔʯͱ͍ͬͯϚΠϯυͷ͋ΓΑ͏༷ʑ ʮϓϩϚΠϯυʯʮΤϯδϣΠϚΠϯυʯ ͱཻ͍ͬͨͰϚΠϯυΛΓग़͢※ ࣮ͬͱࡉ͔͍Ͱ͢
ʮϚΠϯυλΠϓʯ Ϣʔβʔϖϧιφͱͷҧ͍ɿ • ҰਓҰਓ͕༷ʑͳϚΠϯυλΠϓΛ͍࣋ͬͯΔ • ڧऑ͕͋Γɺ࣌ͱ߹ʹΑͬͯมԽ͢Δ
ʮϚΠϯυλΠϓʯ ଟ༷ͳϢʔβʔΛଟ༷ͳ··Ѳ͢ΔͨΊͷ ίϛϡχέʔγϣϯπʔϧ
• ։ൃϓϩηεΛҰॹʹσβΠϯ͢Δ • ίϛϡχέʔγϣϯπʔϧඋ͍ͯ͘͠ • ࣗવͱϢʔβʔΠϯαΠτ͕ͨ·ΔΈΛ࡞͍ͬͯ͘
ͭ͘Δ ͔Δ ·ͳͿ
·ͳͿ ڵຯΛ ๊͘ Δ ର͢Δ ͍Λ ཱͯΔ ͭ͘Δ ͔Δ
1. ;Θͬͱͨ͠ஈ֊Ͱ૬ஊ͍ͯͩ͘͠͞ 2. ߟ͑Δ͋ͳͨΛαϙʔτ͠·͢
·ΘΔUXϦαʔν ͨ·ΔϢʔβʔΠϯαΠτ
ʮح৺ʯͱʮײʯ
ʮح৺ʯͱʮײʯ
• ϑΝγϦςʔλʔͱ্ͯ͠ྲྀ͔ΒؔΘΔ • Ϣʔβʔࢹͷ͍Λ௨ͯ͠WHYΛཧ • ։ൃϓϩηεΛҰॹʹσβΠϯ
• ϑΝγϦςʔλʔͱ্ͯ͠ྲྀ͔ΒؔΘΔ • Ϣʔβʔࢹͷ͍Λ௨ͯ͠WHYΛཧ • ։ൃϓϩηεΛҰॹʹσβΠϯ ։ൃνʔϜʹح৺͕͋Δ͜ͱ͕લఏ
https://inside.pixiv.blog/2020/05/28/105226
ࣾʹࠜ͘࡞จԽͱ ͔ͦ͜ΒಘΕΕΔ ʮੜͷΠϯαΠτʯ https://inside.pixiv.blog/2020/01/24/180000
ح৺Λ͍͔ʹͯ͠ҭΉ͔
ʮح৺ʯͱʮײʯ
Q. ײͰͷҙࢥܾఆѱ͔ʁ
Data → Information → Intelligence
ͳͥUXϦαʔνΛॏࢹ͢Δͷ͔
ʮUXϦαʔνͷղ૾Λ্͛Δʯ
UXϦαʔνͱͷڑॖ·Γ·͔ͨ͠ʁ